EZINE PUBLISHING (PART 2)

How NOT to Publish an Ezine---

I have written several articles on how to publish an ezine, so this time I thought it might be interesting to write an article on how NOT to publish an ezine.

Sometimes it helps to learn things when you can look at both sides of the prices - the right way and the wrong way. So here goes - what NOT to do when publishing an ezine.

1. Leave out your name and contact info - Who would want to get in touch with you anyway. Your readers don't care if there is a real live dependable person writing the ezine. NOT!

Your readers definitely want to know that there is a real person there that they can contact if they want or need to. This helps establish trust.

2. Put as many squiggles and decorations in your ezine as possible - So, your readers get a headache while trying to read your ezine, deal with it. NOT!

Squiggles may look cute, but they could make it hard for many people to read your ezine. Keep the design neat and clean for easy reading.

3. Load the ezine with ads - I mean after all, isn't that why you are publishing your ezine. NOT!

No, you are not publishing an ezine to run tons of ads, you are publishing an ezine to build that important relationship of trust and respect with your readers. This helps build your business and your reputation.

4. Don't bother sending it out regularly - After all, most people can't read it every time anyway. NOT!

How can people trust and believe what you say when they can't even depend on you to send your ezine on schedule.

5. Don't add any original material - Just use all the same material other publishers are using. It works for them, why not for you. NOT!

Always have original material in your ezine, even if it is just an editorial or some tips.

6. Why bother with a disclaimer or privacy policy - Readers know their email is safe with you. They also figure if it is in your ezine, you recommend it. NOT!

Never assume anything. Your readers want to be assured that their email is not being handed out for profit or promotion. Also, you want your readers to know that they should check out all offers, opportunities and ads. Just because it is in your ezine, does not mean you are recommending it.

7. Content is content, right - As long as your ezine is full of "stuff", it is helpful. NOT!

Try to give your readers basic, straightforward, helpful information that they can actually use to benefit them. Don't use hyped up ads disguised as tips or articles. Quality content is key.

8. Don't let your readers get to know you - They are interested in your ezine, not you. NOT!

Your readers need to know you so they can trust you and know that they can depend on you to publish a consistent, quality ezine.

9. Don't bother formatting the ezine correctly - Who cares how many characters are in each line, it all reads the same. NOT!

Definitely format your ezine uniformly and evenly. You want to produce a clean, sharp, professional ezine.

10. Don't waste time proofreading. Everybody makes mistakes, right? What is a mistake or two - nobody is perfect. NOT!

Take the time to make sure all spelling and grammar is correct in your ezine before you send it out. After all, you are a professional, right?

I hope these tips have given you a good idea on how NOT to publish an ezine and a fresh perspective on how to correctly publish an ezine. Producing a quality ezine that your readers can depend on will be a very big business booster!

How to blog your way to success?----

Blog is a short of "weB LOG" or a method of storing any kind of information online. Such organized informational posting and archiving was named "Blog".By the form Blog represents an updated web-site of current and archived posts. A dead-simple concept turned out to be extremely powerful in terms of satisfaction of Internet community needs.
People online look for fresh, relevant information on a certain topic and this is where Blogs come into arena and win that battle for a visitors' attention hands-down.
They give you exactly what you need - targeted, updated information on any given topic, with an access to archive, search functions and even some sort of interactive experience as you can usually read comments of other visitors and participate in a small discussion like on a message board.
Why Blog can be just the perfect solution you have been looking for and how it can solve massive publishing problems at once. Here is why Blog can be your website and money-making system in one:
1. Blog is a simple CMS (Content Management System). It helps you solve hundreds of little hassles webmasters were forced to waste months before in order to solve each of them such as means of easy creating new pages with automatic cross-linking and archiving functions, installing visitor feedback script, managing and updating navigational menu, republishing RSS feeds and creating own feed and so on.
2. Built-in promotion. RSS feed is also a great viral marketing tool by itself. You don't have to stuff your head with "how-to-make-my-content-viral" problems any "traditional" website webmaster faces.
As a Blog publisher you use the same RSS feed as a way of syndicating your Blog content for any other websites. What they need is adding your RSS feed to their Feed rendering software. The technology is highly popular, so you will not have any problems with that.
Just add your RSS feed to a number of Blog Directories, ping (notify) Blog servers each time you make a new post (a common built-in feature for almost all Blogs) and in 90% case it will be enough to start your marketing ball rolling plus reassure fast search engine indexing.
3. Built in RSS (Atom) feeds are considered by many to be the ideal solution for all SPAM and filters problems of "traditional" email marketers.
RSS feeds are updated automatically as soon as you make a new post to your Blog. No more troubles with managing "email lists", subscribers, unsubscribers, email filters, HTML forms, SPAM complaints, follow-ups and so on and so forth. Forget about it. RSS will help you do everything, including follow-ups and even email courses publishing.
The difference, and many consider it to be the true benefit, is that RSS uses so-called "pull" method of delivering a message. Unlike "traditional" email, you don't have to send (push) anything to anybody. When you publish a new post, your RSS feed updates automatically, pings syndicating websites with a new Blog post and notifies (or not) your RSS subscribers about your new post, so they can load (pull) it and read.
That is how RSS solves SPAM emails and SPAM filters problems with one stone. Your subscribers just don't receive anything to be complained or worried about. They just personally subscribe to your RSS feed (no one can subscribe for them) with their special RSS reader program (RSS aggregator, available free everywhere on the net). Then they periodically and mostly automatically load your new Blog posts. If they don't like it, they just remove your RSS feed from their RSS feed aggregator software and that's all. Unlike email you cannot "push" your post to their RSS soft without their wish. Depending on set options, they need to manually, semi-automatically or automatically load your Blog post themselves.
Don't get me wrong, I'm not against email. Quite the contrary, at some point, when you feel that you have a lot of spare time because of advantages that RSS brings, I strongly advise you to add email marketing to your arsenal. It does help you out in some special occasions. It is just you won't rely on email as the only money-making resource and will use it professionally as a great add-on instrument, limiting its possible negative effects.
From what you can see, blogs are perfect and simple software machines to run and maintain your informational business. They proved their efficiency in small niche markets as well as multilevel blog systems generating stable income for their glad owners. You can be one of them.
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How to make sure that your book idea is the next best seller---

Everyone has a unique story to tell. From explaining business processes to revealing our personal history, we all have a natural desire to share our experiences with the world. As a result, bookstore shelves are packed with numerous titles that promise to entertain, enlighten, and educate readers.
Perhaps, then, the old saying that “everyone has at least one book in them” is true. If so, how do you know whether your current idea really is book worthy or if it needs some fine-tuning to have maximum marketability?
Before you put pen to paper (or fingers to keyboard), put your book idea to the test. Use the following questions as a way to hone your idea’s development and create a manuscript destined for the best-seller list.
• Can you state your book’s purpose in 10 words or less?
Many new authors face the challenge of wanting to give too much information at once. Instead of focusing on one specific idea, they try to wrap multiple concepts into one book. This approach not only makes it difficult to organize your book, but it also overwhelms your readers.
With any good book, you can state the book’s specific purpose in 10 words or less. Realize that your purpose is not the same as your theme or plot. The book’s purpose is what you specifically want the reader to do or think as a result of reading your book. Now, a statement such as “to live a better life” or “to run a better business” is not specific. A purpose is not a generalization. It’s a specific action that you motivate the reader to embark upon.
For example, if you’re writing a business book, your purpose should be to help your readers improve one specific business function, such as its marketing efforts, its customer service, its project management, etc. Your purpose should not be “to teach business executives how to create better marketing materials, deliver improved customer service, establish long-term customer relations, increase employee retention, and locate the best new talent.” That’s simply too much for one book to cover. Keep your purpose specific so you can deliver targeted and useful information.
• Does your book have a specific audience?
While you certainly want a large audience to market your book to, you also want an audience that’s targeted to your topic. Simply stating that your audience is “business people” or “women” or “the general public” is not a targeted audience. Why? Not all business people have the same concerns, not all women are interested in the same topics, and not everyone in the general public will be able to identify with your ideas.
When you narrow your audience to include those with a specific tie to your theme or who fit a certain demographic, you gain a marketing edge that can position your book more effectively. So instead of stating that your audience is “business people,” perhaps you can narrow it down to “company owners,” “middle management,” or “entrepreneurs.” Rather than target the broad category of “women,” you’d have better sales by focusing on “women over age 50,” “working moms,” or “single women under age 35.” All these categories consist of a large number of people, yet they are narrow enough so you can streamline your message.
• Are you saying something new?
If you want people to invest the time and money to read your book, you have to tell them something new. Too many authors attempt to reword or rehash old ideas that others have stated over and over. While you should use other people’s works to substantiate claims or add credibility to your message, make sure your central idea is fresh and unique.
How can you make sure your approach is new? Incorporate the results of a survey you personally conducted. Include case studies from your own business or life. Interview people who can contribute facts and information. Add elements of yourself to punctuate your message. This is your book, so tell your story or stance on an issue.
Many authors are afraid to state a new opinion on a topic that others have covered. They think they may turn people off or offend. Remember that people like controversy, so if your book can stir things up and make people think twice about something, you’ll have a greater chance of creating a buzz about your book.
• Are your writing skills up to par?
You could have the best idea in the world, but if your text is filled with errors, is poorly organized, or is difficult to understand, no one will want to read it. Before you write too much of your book, brush up on your writing skills by attending a writing class, studying a writing guide, or hiring a writing coach to help you correct your writing challenges. Also, educate yourself on what writing style appeals to your audience, and then strive to imitate that style. Gear your writing to your intended audience as much as possible.
If you’re unsure whether your writing skills make the grade, consult with a professional editor or ghostwriter who can rework your writing and bring it up to publishing standards. Don’t let poor writing skills ruin your best-selling idea.
Start Writing Now
Writing a book is no small undertaking. When you can answer “yes” to each of the above questions, you’ll be on your way to transforming your idea into a publishable piece of work. Take the time to nurture and develop your idea before you start writing so you can be sure to create the best book possible. A little pre-planning and foresight is all it takes to give your book the most market appeal.

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How to promote your website through ezines.----

How to promote your website through ezines should be something to consider for all website owners. Why are ezines important for the promotion of websites you might be asking yourself? Ezines are an exceelent way to reach a hopefully large number of your target audience all in one place. If done properly promoting your website through ezines will drive traffic and potential customers thus creating great business for yourself. There are several ways that knowing how to promote your website through ezines can be beneficial,

If you are a good writer one way how to promote your website through ezines is finding a website in your target market and submitting an article. When ezine readers see that you are knowledgeable in your chosen business specialty they will be more likely to trust you and value your opinions. Make sure you put a small biography about yourself and a link to your website at the end of all content that you submit to ezines. Another tip as to how to promote your website through ezines using content if you are not a writer yourself is to hire a writer to create content for you.

Purchasing an advertisement is another way how to promote your website through ezines. For example if you happen to sell yarn and knitting supplies and you place an ad in a knitting related ezine readers are quite likely to visit your website and make a purchase after reading about a great new knitting pattern. Offering a "reader's special", such as free shipping ,in your advertisement is a great way to encourage purchases. Most ezines listed their advertisements at the end of the ezine though many ezine publishers offer a featured advertiser option with ad placement in a much more prominent position. This is an excellent option how to promote your website through ezines if it fits into your promotional budget.

Yet another way how to advertise your website through ezines is to simply get a link to the website you are promoting into an ezine. Many ezine creators offer this option as a less expensive promotional alternative to a traditional business advertisement. You could also offer to trade links with an ezine publisher that way both of you will benefit by the promotion.

You could also start your own ezine as a way how to promote your website through ezines. Ezines can be fairly inexpensive to create and you can not only have your business benefit by the exposure you can also bring in income by offering advertising to other business owners.

Spending time researching to find quality ezines that target your chosen audience and making sure you have a solid promotional plan in place is the best way how to promote your website through ezines.

How to write and optimize an effective press release.---

Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Proper keywords: Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.

Keyword or phrase position: Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.

Starting should be solid: Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.

Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example, write “Search Engine Optimization” instead of writing “SEO”, this would make your product name much popular.

Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.

Consider viewer’s interest: You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.

Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out ‘what’s true and what not’?

Make your story that includes real facts: Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.

Use only sufficient and essential words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.

Get company permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.

Company Information: The press release should include a short description of company, which depicts your company, products, service and a brief history of company.

Pick precise PR distribution network: Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.

Propose RSS feeds: Assist journalist by offering RSS feeds so that they haul to your website. Through this interested parties will get known that you have relevant release on the topic for, which they are searching for.

Publish releases often: Try to publish press releases frequently to be recognized as news source for news agencies such as Yahoo news and Google news.
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