EZINE PUBLISHING (PART 3)

5 Good Reasons For Using Yahoogroups To Start Your Own Ezine---

List servers and list serving software can be a TOTAL NIGHTMARE. Trust me, I know ...

If you are new to Internet Marketing, or just new to the way of web business, and there's all these other things to learn and think about, there are five VERY good reasons to leave commercial list serving software systems alone for now and simply use a Yahoogroup to do all the work for you.

1. EVERYBODY Knows ...

... what a Yahoogroup is, and even if they don't, they'll soon pick it up. By using Yahoogroups, you are tapping into a long, long established institution that is globally known and trusted; this will make it much easier to get people who don't really know you yet to subscribe to your ezine or newsletter.

2. Yahoogroups are very easy.

Even for absolute beginners, Yahoogroups are easy to set up and easy to manage. You don't have to worry about the vagaries of AOL emails, double opt in procedures, anti-spam declarations, unsubscription features or any of it, it's all taken care of for you. They also come with little sign up boxes and buttons, and the admin interface, although not exactly intuitive, can soon be worked out by trial and error.

3. Yahoogroups messages don't get caught in spam filters.

Spam filters are the SCOURGE of ezines and email delivery. When you send your messages via the Yahoogroups delivery system, this is not a problem; as Yahoo is such a mega beast, it has its own exceptions in mostly all spam filters known to mankind and your messages WILL at least reach their intended recipients.

4. Yahoogroups have useful extra features.

You can do a lot with a Yahoogroup if you are willing to spent some time on it. Weblinks, an attractive group page, bookmarks, file downloads and more are all available for the beginner web entrepreneur to optimise and use, easily at that.

5. Yahoogroups are FREE.

Alright, so the group messages carry third party advertising, but that is a very small price to pay for access to a system that can easily and very elegantly serve hundreds of thousands of messages, that is reliable and steady and so well known. Other than that, there are no set up fees, no ongoing charges, and it's there for you whenever you want it.

Once you are ready to do so, you can export your list and put it on your own personal commercial list server systems, complete with technicians who take care of everything behind the scenes - until then, and if you haven't done this before, to simply use Yahoogroups for ezine delivery is a really good way to get started with your ezine and to build up your subscriber base.

9 Sure-Fire Ways To Increase Your E-zine's Readership!----

You Have Won!

Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results.

100% Original

Give your subscribers content they can't read anywhere else. I'm not saying all your content has to be 100% original, but a portion of your e-zine should have original information. People will usually read information they haven't read before.

Was I Right?

Give your subscribers a quiz or a series of trivia questions. Publish the correct answers in your following issue. The people who participate will want to see if they were right.

Read All About It!

Supply news stories related to your e-zine's topic. People want current and up-to-date news. If you can be their first source, they will become loyal readers.

The Polls Are In!

Hold an interactive poll in your e-zine. Ask subscribers a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results in your next issue.

Become A Jester :)

Give your subscribers a little humor now and then. Don't be so serious, tell them a joke. If they associate your e-zine with being happy they will want to read every issue.

The Information Free-way

People love to get free stuff. Tell readers were to get free stuff online or offline. It could be software, services, sample products, e-books etc. The freebies should be related to your e-zine's topic. Keep the freebies coming and your subscribers will keep reading!

Mini-Yahoo

Tell your subscribers about Web sites related to your e-zine's topic. The web sites should be interesting and helpful. Become your readers miniature "Yahoo", you know how many readers they get.

In Our Next Issue...

Get your subscribers excited about your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what's in store for them, they won't want to miss reading your next issue.

12 Golden Ezine Publishing Tips-----

1. Post testimonials for your ezine on your site.

You'll be able to increase your ezine's credibility by sharing how your ezine has benefited your readers.

2. Include a few testimonials for your business in
each issue.

In addition, to using testimonials for your ezine, use testimonials for your products within your ezine that share your customers' favorable feedback.

3. Write articles.

Your articles can help you to share your expertise with your readers and add your voice to your ezine.

They can also help you to increase your subscriptions by building up more targeted traffic to your site.

4. Swap ads.

You'll create a win-win situation as both you and the other ezine publisher will get valuable free promotion of each other's ezines.

When possible, swap for multiple issues as repetition will increase your ad's response.

5. Swap a recommendation within your ezine.

Simply plug another publisher's ezine in your ezine (i.e., in your editor's or publisher's note) in exchange for that publisher doing the same for you.

6. Swap "thank you" page ads or recommendations.

You'll be able to get valuable ongoing promotion of your ezine as everyone that fills out your swapper's subscription form or box will see your ezine's ad or recommendation.

7. Offer a bonus.

For example, you could offer ebooks, an email course, or access to your "subscriber only" membership site as a bonus for joining you.

8. Run subscriber only deals on your products and on advertising in your ezine.

You'll get more first time buyers and also repeat business.

You'll also be able to show your readers that you value them by providing them with sales and promotions that are just for them.

9. Write product reviews.

You'll be able to benefit your readers by giving them the lowdown on products you use or have tried.

You'll also be able to increase your commissions by publishing your positive reviews with your affiliate links.

10. Recommend affiliate programs.

After you've gained your readers' trust, a powerful way to increase your commissions is to endorse products in your ezine that you've found to be valuable and you believe will help your readers.

11. Promote your ezine in your sig file.

Use your signature file that promotes your ezine in your day to day emails and also, when appropriate, in your posts to forums that you've joined and participate in.

12. Have your readers forward your issues.

Get valuable word of mouth promotion for your ezine by asking your readers to forward your issues in their entirety to their friends and colleagues that might be interested in it.

Ezine Advertising - Smart Ezine Publishing----

Rewritten Article

Ezines are one of the best-kept secrets apropos announcement on the Internet. Area abroad can you tap into such targeted readership for so little outlay? If you're cerebration of application Ezines as allotment of your business mix, afresh actuality are some pointers on the types of ads that you can run, as able-bodied as what to put in them.

Editors for Ezines will generally accord you the best amid three types of ad. They do altered things and crave altered budgets. The aboriginal blazon and the cheapest is the classified ad. Similar to what you can acquisition in bounded newspapers, it's a awful abridged adaptation of why readers should acquisition your alms attractive. Making a classified ad that works able-bodied for you is a amount of a little assignment and apparently some balloon and error. Check out added ads in the Ezine that interests you to see how they rose to the occasion.

Next in band is the sponsored ad. Instead of actuality at the basal of the Ezine page, jostling for absorption with the added classified ads, the sponsored ad gets abundant added favorable positioning. Yes, the editor is allotment your ad by putting it area you'll get added amplitude and added attention. And that happens because you pay more.

The third best is the abandoned ad. The abandoned ad is back the editor sends out a appropriate copy of the newsletter, which alone contains your ad, annihilation more. As you ability imagine, amount goes up afresh for the abandoned ad. For abounding web marketers, it's the band-aid of choice.

However, whatever best you accomplish for your ads, you additionally charge to accomplish abiding that bodies are activity to apprehend it. And if you're application the abandoned ad format, afresh you additionally accept to ensure that bodies accessible the email. Now is a acceptable time for a admonition about the accent of the banderole in your ad. It ability alone be 10% of the words, but you'll apparently absorb 50% of the time aloof on the headline. It's that important. Accumulate it fresh, pertinent and use the appropriate alternative of absorption avaricious words. "New", "Solve" and "How to" accept about anniversary gotten acceptable results.

And now to the content. Announcement about revolves about the "three K" model. Aboriginal you "katch" them (that's your banderole accomplishing its work). Afresh you "keep" them and "konvince" them. It's the job of the agreeable to do these added two parts. Short or long, you accept to accumulate your reader's absorption and adviser them to an action, whether it's abrogation their email abode or affairs online.

And aloof to accord you addition announcement choice, try this: barter acceptable and absorbing agreeable with the ezine editor for a chargeless announcement in their ezine. Editors are on the anchor for good, non-sales angle accessories that will absorption their readers. You get to put a articulation at the end of your commodity for readers to appear through to your website. It's one of the best forms of announcement because you're not pitching, you're advancing beyond as an agog expert. So it's win-win and no amount - can annihilation be bigger than that?

Get free advertising while helping MWR grow!----

MyWebResource is a site that was initially published to list all my favorite webmaster resources. At first, it was more of a personal site where I kept all my bookmarks and projects I've worked on. Surprisingly, the site started getting a ton of hits. I found that people actually enjoyed browsing a site that had usable information about web design that is not loaded down with a million ads and is not a "free for all" link directory.

Seeing this trend inspired me to develop MyWebResource further. Several months later, MyWebResource has become a terrific resource for any webmaster where they can read articles about web design, search engine optimization, web hosting, or any other topic related to web design. Our directory of links has grown leaps and bounds. There are now over 300 reputable links in our directory that are actually useful! Our downloads section is growing too! There are now several free website templates, XOOPS themes and XOOPS modules that all are welcome to download, free of charge.

In the hopes of increasing the terrific momentum that MyWebResource has gained, I'm posting this announcement offering free advertisement to all webmasters who publish their content on MyWebResource. It's free, it's easy to do, and the natural links back to your site will more than make up for the five minutes it takes to post your content.

What we are looking for
We have opened up submission of quality web design related articles, links, and downloads. All you have to do is click on the appropriate link under "Add A Resource", fill out the form and submit it. One of our moderators will review your contribution to ensure that it is of good quality and will publish it as soon as possible.

How you benefit
By including a link to your website when publishing articles, links and/or downloads on MyWebResource, you receive natural links to your website with no reciprocal link required! As we all know, relevant, natural, one-way links are what feeds search engine spiders and boosts page rank and SERPs (search engine results pages). TIP: To improve the benefit of listing your content on MyWebResource, include a natural link to your site in the text. For maximum benefit, turn a primary keyword into a text link!

How MyWebResource Benefits
By contributing your content, MyWebResource will continue to grow as a noted webmaster resource. A personal benefit to me is that I don't have to spend hours looking for good information on web design, it comes to the site. This helps everyone by centralizing information and making it easier to research your design projects.

Another issue that effects page rank and SERPs is content; fresh, relevant content to be exact. By keeping the content on MyWebResource fresh, it helps boost our standings in search engines, which in turn helps increase the value of the link back to your site. As you can see, this is a mutually beneficial arrangement. ;-)

What is the catch?
There is none! MyWebResource doesn't require membership. There are no fees associated with publishing anything on MyWebResource. There are no pop-up advertisements. In fact, we have intentionally limited the number of advertisements on the site so as not to distract from the content too much. We only have enough advertisements to cover the cost of keeping MyWebResource online!

So, why are you doing this?
Pure and simple, I love web design! I want to learn as much as I possibly can about all aspects of web design and development and I want to share that knowledge with like minded people.

So what are you waiting for?! You can start getting free advertisement for your site, while contributing to a rapidly growing resource of web design knowledge right now!

I look forward to sharing knowledge with you.