Saturday, December 12, 2009

GOOGLE SECRETS (PART 1)

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Google's Latest Acquisition----

Fans of Google (including me), enjoy trying to figure out what Google is up to. In that spirit, I’m sharing some news.

Google has purchased a company called Upstartle, which makes web-based word processing software called Writely. Both Google and Writely had little to say in their blogs, other than the deal was done and Google is delighted to have the team on board. I went to look at both blogs this morning and they are absolutely jammed up, so I am unable to see what was written. I linked them for you so you can take a look when the heat is off.

When I read Google news I often grin, chuckle or laugh out loud. This one deserves a laugh out loud.

Google bought Upstartle because it wants to enable people to perform office tasks over the Internet. That’s a nice way of saying it wants to kick Microsoft’s butt, which makes me grin. I think kicking Microsoft’s butt is a good part of their strategy.

Money Magazine agrees with me, but thinks there’s more to it. Google has always expressed a desire to move from client (PC) based computing to Network (Internet) based computing. This basically means that only a little piece of the program you’re using resides on your computer (called thin client), and the rest stays on the server.

I’ve been hearing that thin client computing is going to take off like a rocket for twenty years now. Sixteen years ago when Larry Ellison of Oracle was pushing stripped down computers that used the network to work I thought it was a dumb idea, and I still do. At the time a powerful computer cost a couple of grand, and USB dongles that hold a gigabyte of data weren’t even invented yet (I don’t even think USB was invented yet).

The rationale then was that a cheap network computer that cost a couple hundred bucks could just hook up to the network and use its processing and storage power. Now a powerful computer is a couple hundred bucks, so who needs a stripped down version?

Besides, I want to control my own resources and files and software. I don’t want them sitting on Google’s big giant hard drive so they can use them to decide what kind of advertising to serve to me.

And that’s what Money thinks is the end game.

But competing with Microsoft is more of an afterthought for Google, which is contending with Wall Street’s high expectations for continued growth. Browser-based applications like Writely could feature Google’s contextual advertisements, a business which is projected to grow to $9.5 billion this year.

Listen to this:

For Google, which prizes the math Ph.D.’s it has on staff, the calculation is alarmingly simple. Google makes around $16 per user per year in advertising. There are more than 300 million Microsoft Word users today. If Google persuades some of those users to use its Web-based software instead of Word, and they spend more time using other Google tools as a result, Google could boost its per-user advertising sales. Even a $1 boost per user translates to $400 million in additional revenue.

I’m not sure I want to use a web-based word processor that sticks in ads based on what I type. Wait…I am sure. I don’t.

Jeez…with all of those eggheads gathered in one place over at Google, is plastering context ads all over a web-based word processing program the best they can come up with? I’m starting to smell one trick pony.

I hope I’m missing something, as I’m still not sure I understand what Google is trying to do, but it’s fun to watch. For more laughs I like to visit the Google Rumors website. You should take a look.

Google’s New Micropayment System: Your Wallet Online-----

Google’s diligent attempt in becoming a leader in e-commerce is unstoppable! After its success on launching various services such as Google Base, Google Earth, Google Store, Google AdWords, Google Video and many others, the search giant is still keen on spreading its wings. This time around their aim is to try their hand on online payment services.

Since early June of last year, various rumors had been circulating on the net about Google’s new payment system. Although the exact plans and details of Google’s new service remains in the shadow, millions of online enthusiasts all across the globe were running on fevered pitch trying to uncover the mystery behind Google’s so-called payment system dubbed the “Google Wallet”.

Fortunately, the yearlong mystery will finally unravel since Google Inc. announced that they are set to launch their highly anticipated payment system this week, possibly as early as Wednesday or Thursday. Naturally, its main objective is to make shopping online faster and more convenient. But even before its launch, the search giant’s new service seemed to be facing various obstacles already.

One of the biggest obstacles in its way is the risk of antagonizing one of their biggest advertisers – eBay. Why you ask? Well, majority of Google’s revenues are derive from online advertising and one of their biggest patron is eBay, who bought PayPal, the current leading online payment service, for $1.3 billion in 2002. Moreover, PayPal comprises about 25% of eBay’s total revenue. Now by launching an online payment service that could be a possible competition for PayPal would cause a serious blow not only to PayPal, but to eBay as well.

At the moment two merchants have already signed up for Google's new payment system, namely Starbucks Corporation and http://Buy.com. Incidentally, these two merchants also accept PayPal. Experts are already making their own predictions regarding the possible turn in the relationship between the two companies and the rivalry that is currently brewing between them.

However, about two weeks earlier Google Chief Executive Eric Schmidt finally faced the press and acknowledged that Google indeed have plans to launch a payment system. But he firmly denied the allegations that they would be directly competing with eBay’s PayPal. According to Schmidt their system will target the advertisers alone and not the general consumers as most of the speculations implied.

Without going through the exact details, Schmidt explained that the solution they are working on is more of an extension of their existing programs. Most people believed that it's likely an extension of the payment service that Google utilizes in handling their paid search ad program, though this time it will probably encompass different kinds of content.

So, just how does Google's new micropayment system works? Well, most people assumed that Google’s payment service would have the same premise as PayPal. It would act as some sort of electronic wallet that will allow consumers to purchase products as well as services from different merchants without giving out their personal and financial information repeatedly. This is actually a preferred payment method among consumers since it reduces the risk of credit card fraud.

With Google Wallet, users need only key in their credit card number together with some other information and the company will send out the payments to the participating merchants. Now this is where Google’s payment service differs from Paypal, merchants are required to advertise on Google in order to participate. In turn, merchants need not pay for the processing fees on purchases that sum to about 10 times their advertising volume with Google. For instance, an advertiser who spends $10,000 a month at Google need not pay any processing fees on purchases that amount to $100,000. But once the merchant exceeds their spending threshold, Google will then charge them a fee equal to 2 percent of the purchase amount, plus 20 cents per transaction. Either way, it is still relatively lower than Paypal’s fee.

In conjunction with the “Google Wallet” rumor is the speculation that the search engine king will soon begin charging people for streaming video content from their site. A lot of people believed that the problems that had been encountered during the streaming of several videos in the previous weeks are clear indications that Google is about to switch to a pay-per-view model.

The rumors surfaced after Google Video head Jennifer Feikin mentioned in passing that they have plans to offer video content on a pay-per-view model, with the content owners giving their own price tags. The company even began soliciting videos, where uploaders are requested to tag the files with a corresponding per-view price. Google also aims to take a share of the price and possibly even charge a hosting fee.

Although a formal announcement is yet to be made, most consumers are already resigned to the idea that Google will indeed offer videos on a pay-per-access basis in the not so distant future. Most people also believed that Google’s new micropayment system, Google Wallet will be used to send and receive payments for the video content.

Micropayments can be a double edge sword. Sure, micropayments are generally more secure and more convenient compare to using other payment method. On the other hand, it has a mental transaction cost that makes people think twice whether the product is indeed worth purchasing or not. Another risks to micropayment-based system is that they are prone to competitors who ends up with the notion that it is more effective to simply give the content away for free and then make money somewhere else.

But then again, once Google manages to overcome these hurdles (which they eventually would) it is highly possible that they will eventually succeed where PayPal, Yahoo and Microsoft failed – to become an efficient payment system for a wide range of e-commerce transactions. As the old clinch goes, timing is everything and Google’s timing is indeed truly perfect. What with Paypal’s customer services issues and other such outrage still fresh on the consumers’ mind it will not take long before the consumers start looking for other options.
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Google’s Next Move – Video Game Ads?-----

Since AdWords was launched in 2001, Google has expanded to image ads, video ads, and print ads, and has frequently been rumored to be entering radio and television. While many think that television ads (ala Spot Runner) could be Google’s next major move, they may be neglecting a potentially larger opportunity: in-game video game advertising.

Earlier this year Massive Incorporated, a video game advertising network, announced a landmark deal with Major League Baseball and 2K Sports to provide dynamic advertising in the popular video game Major League Baseball 2K6. According to their press release, “Massive’s Network and technology allow MLB Advanced Media and 2K Sports titles to leverage dynamic advertising for ever-fresh brand messaging in their games, mirroring the rapidly changing and expanding advertising opportunities in the live action sports industry.”

Why Should Google Care?

The Entertainment Software Association put U.S. sales of video game hardware and software at $7.3 billion back in 2004, a figure that rivals Hollywood box office revenue. In-game video game advertising is nothing new for the booming game industry – large companies have been buying static advertisements in games for years. What is new is the expansion of online gaming into the mainstream. Once reserved for only PC Gamers, console gamers have now discovered a whole new world of competition over a broadband connection.

In a recent interview with TechNewsWorld, EA’s John Schappert, who oversees the largest interactive game studio in the world, was asked about in-game advertising: “In-game ad integration is a growing business where we see both advertisers and consumers looking for more. It's an additional revenue stream that is still small, but growing. There's the potential for scalability in this area with dynamically-served ads. It's still in the early stages [in terms of] how in-game ads will grow in significance.”

Starting with Microsoft’s Xbox and Sony’s PS2, and continuing into the next generation of online gaming with Microsoft’s Xbox 360, Nintendo’s Wii, and Sony’s PS3, it has become a virtual certainty that nearly all gamers will be playing while connected to a broadband connection. With that broadband connection comes an advertising opportunity that’s hard to ignore.

Is History Repeating Itself?

The potential flaw in what Massive Incorporated does is that their ad network still only includes the large advertisers. Massive’s website gives no specific information regarding how to purchase advertising, only mentioning that “blue-chip” advertisers can work with their “veteran” sales team to start an account. I think it’s safe to say that small businesses aren’t their target market. So while they are implementing dynamic ads, those ads are still only affordable to larger businesses. Anyone familiar with internet advertising can see the potential for history to repeat itself.

Way back in 1996, long before Overture (now Yahoo! Search Marketing) and Google AdWords, a company called DoubleClick pioneered website advertising. Their downfall, however, was that they required a formal sales contract, limiting their potential client base to only large companies. Overture and AdWords made it easy for the small advertiser and small site owner to participate in their ad networks, essentially opening their service to anyone on the web. Several years later, one would think that Google is keeping a watchful eye on what’s going on over at Massive Incorporated. Massive may be the first to enter the market, but it’s hard to ignore the fact that the small business owner remains shut out. Could Google make Massive the next DoubleClick?

How Would Google Do It

There’s no doubt that with the best programmers in the world Google is capable of developing and improving upon the technology that Massive has. It’s also not hard to imagine advertisers paying per thousand impressions (PPM) for their text or image ads to be shown in specific games, much like they do now for specific sites. The tough part for Google, however, would be the distribution of those ads.

As opposed to signing up websites to display their ads by copying some code on to their site, Google would have to work with game programmers throughout the development process. This would be much more time consuming and would be a much larger risk for Google. In the same way that Massive signed the contract with 2K, Google would have to sign large contracts with game developers and work with them for several months to integrate their ads.

This enforces the fact that the main difference between what happened with DoubleClick and what could happen with video games is that it would probably be more work for Google to distribute their ads over multiple channels (i.e. more games). Since each game is programmed differently, there is no game equivalent to the JavaScript used in all AdSense ads. Every game would need to be tailored to Google’s ad network individually. Difficult: yes. Impossible for Google: no way.

When Will They Do It?

In my opinion it’s not a matter of if, it’s a matter of when. The potential revenue from the gaming industry is too big for Google to ignore. Oh, and if you still aren’t convinced, consider this: Microsoft, one of Google’s main competitors, also produces the Xbox 360. If Microsoft decided to integrate their newly launched adCenter into Xbox games, would it really surprise anyone if Google countered by announcing a deal with Sony or Nintendo to integrate in-game dynamic advertising for the PS3 or the Wii?

Google’s Query Refinements------

Search engines aim to provide the most relevant results in response to queries but limitations can be seen on what is actually returned based on the queries used. Search queries can either be too specific or too general for search engines to recognize good results. Google has filed patent applications regarding alternative query terms or query refinements to offer a solution.

The Google Solution

Search queries that are not too effective in providing good results include homonyms which are words that have the same sound or spelling but different meanings. Improper contexts in the choice of words can also be very confusing especially to search engines. Very general terms provide results that are too broad while very narrow terms can be very restrictive and may provide non-responsive search results.

Google presents a system and method that attempts to address this particular problem. In this system, a stored query and a stored document are associated as a logical pairing. The pairing is assigned a weight thus when a search query is issued, a set of search documents is produced. There is at least one search document that matches at least one document. Retrieval is done when the stored query and the assigned weight associated with it matches at least one stored document. A cluster is formed through this and scoring is done on at least one cluster relative to at least one other cluster. At least one such scored query is suggested as a set of query refinements.

The process starts when Google finds results by choosing the top 100 documents for clustering. During this phase, term vectors are computed for each of the said documents which were ranked by relevance score. The documents are matched to a stored document listed in an association database. Alternative query terms are found by looking at associations with queries that had been computed beforehand for the matched stored documents.

Term vectors are also created for alternative query terms. Clusters are created from both sets of term vectors to form groupings. Each cluster has a calculated cluster centroid. Search queries associated with a search document in the cluster are scored according to the distance from this centroid and the percent of stored documents occurring in the cluster. The best suggested query refinement contains the highest number search query terms and the most frequently seen in the documents in the cluster.

Other clusters and query names may be created to come up with additional suggested query refinements. Refinements are sorted by relevance scores. Alternative queries can include negated forms of terms appearing in the set of refinements but does not appear on the original search query. A number of predetermined search queries selected from past user queries can be used to arrive at a precomputed possible set of refinements. The predetermined queries would be issued while search results are maintained in a database for future user search requests. The refined queries would be provided to the user together with the results of the original search.

The precomputation stage happens before any query is entered into the search engine. It is best described with the use of at least four parts – associator, selector, regenerator and inverter.

The associator creates relevance-weighted relationships between stored queries and stored documents. The selector decides which stored documents and stored queries should be retrieved. The regenerator looks at query logs and selects stored documents based on previous searches. The inverter looks at the cached data and selects documents and associated queries based on the cached data.

The query refinements system itself has four parts. A matcher matches one or more stored documents to the actual search documents which have been generated by the search engine to answer a search query. It also identifies the stored queries and assigned weights using the associations corresponding to the matched stored documents. A clusterer forms one or more clusters using term vectors formed from the terms occurring in the matched stored queries and corresponding weights. The scorer computes centroids which represent the weighted center of each cluster’s term vector. A presenter identifies the highest scoring search queries as one or more query refinements to the user. The interesting aspect about this approach is how user data is incorporated into results through the use of log files and cached information.

The patent application shows one way of achieving query refinements but no one really knows for sure exactly how Google comes up with alternative results. However, it offers some hints on how to create contents on websites and how to show up in these alternative results. By taking into careful consideration the words that people will probably search for and what appears in Google’s results for search phrases, a clue can be provided on how the search refinements approach will treat a website.

Multi-Stage Query Processing

The determination of page relevancy in responding to queries from searchers considers how a term or phrase is used in the context of a page. A patent application that looks into the possible ways of considering the context of these words was likewise submitted by Google. It describes a multi-stage process that determines relevancy and finds results to a search.

The possible actions to be taken as described in this document can be divided into stages. The first stage deals with deletion of stop words, term stemming and expansion of queries to use things like synonyms and related terms that commonly co-occur with them. During this stage, the relevancy scores are created between query and each document computed with one or more scoring algorithms. The second stage uses adjacency and proximity of terms to rank documents. The third stage reviews the term attributes such as determining whether terms are titles, headings, metadata or whether these terms possess certain font characteristics. The fourth and last stage is the generation of snippets to return with results.

Interactive query refinements have shown that it can promote effective retrieval. Major search engines use the history of a user’s actions such as queries or clicks to personalize search results. The query-specific web recommendations (QSRs) retroactively answer queries from the user’s history as new results arise. Its main goal is to recommend new web pages for user’s old queries. However, this will not be of any use unless the user has a standing interest in a particular query. Focus can also be shifted from individual queries to query sessions which includes all actions associated with a given initial query. A query is considered a query refinement of the previous one if both queries contain at least one common term.
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Google Talk?-----

Google Talk? What's this? Is Google getting in on the Internet telephony craze? Yes they are! The search giant now offers a beta version download of Google Talk at no charge. http://www.google.com/talk/

Google Talk allows users to IM or make calls over the Internet using a PC, speakers and microphone, again; no charge. The new Google software can be downloaded by anyone with Windows 2000 platform or later.

Of course you can only call or IM other people who have downloaded the Google Talk software. Both parties need to have a Gmail account to log onto the Google Talk messenger.

Those who don't already have a Gmail account can request an invitation via mobile-phone. https://www.google.com/accounts/SmsMailSignup1 . People who don't have a cell-phone will need to have someone with an account send a Gmail invitation.

Google has made it fairly convenient to add people to the contacts list of the messenger. Invitations are sent directly from the messenger or from the user's Gmail account. There is no limit to the number of users one can have on their contact list.

With that being said, I decided to give Google Talk a spin myself. The UI is easy to use and understand, with Internet calling, instant messaging, e-mail, and of course, Google search. There are no ad's to clutter the Interface, which is refreshing.

The user control's again are pretty cut and dry, it is a bit plain looking, however; this in my opinion add's to it's usability. Other than an absence of ad's, the only thing new about this is the fact it is from Google.

All in all, Google Talk is a pretty good messenger. If you have a distaste for banner ad's or pop up's every time you start your messenger, "G" Talk should be a welcome change of pace.

Google Wants To Help You Succeed-----

All too often, we see Google pictured as the "evil" company who’s just out to get you, and to make your life miserable.

While at times it might seem that way, it's just not true.

No… Google is not going to come banging on your door to sit down next to you and help you design your website, but they do provide a wealth of traffic assistance for the webmaster who’s willing to look for it.

Take the Google sitemaps program for example.

Google wants to know about ALL your pages. When you consider the billions of webpages that are on the Internet now, that’s a daunting task. The way that they discover YOUR pages is by "spidering" your website. This is also called crawling. This is done through automated robots that will look through your website and follow the links to discover other pages. When it does, it puts those pages into a database, which they will use to ultimately decide which page will get listed and which one doesn’t.

If you make this process easy for them, they can reward you with much faster spidering of your website. This is especially advantageous if you have a large website.

Google has a program called their "sitemaps" program. What you do is place a specially formatted XML file on your computer that includes links to all of your web pages, and other information related to your website, such as how often you update your website and so on.

We’ve found that compiling the datafeed the way Google requires it can be a little bit intimidating.

There are programs available that will help you to do that.

When you’re building a website, it’s very easy to make a mistake in a link, especially when building a large site. This can be disastrous when Google comes around to view your website and it can hurt you tremendously. The better programs not only spider the site as Google would and builds your Google sitemap.xml file automatically, but if it encounters errors, it gives you an error log so that you can correct the errors BEFORE you submit your sitemap to Google.

This is VERY important. If Google tries to spider a site that has bad or missing links in it, then your chances of being listed in their search engine are VERY slim.

Google’s official website on this subject is at this URL: https://www.google.com/webmasters/sitemaps/login you’ll find a good explanation of their sitemap program.

Google sitemaps should be a part of every webmaster’s website submission plan. It does not necessarily help with your search engine positioning or ranking, but it will help you to get all your pages spidered quickly, which is the first step to getting your pages listed in the search engines.


Googles's Google News Redefines Internet Standards For Midia Reporting And Organization-------

Among Its Many Other Successes, Google’s Google News Has Redefined Internet Standards for Media Reporting and Organization

With so many services available on the World Wide Web it is often a difficult task to pick out the contenders from the pretenders. However, Google, based in California makes it easy to differentiate the fakes from the real news providers.

Breaking news on Google is easy to access. Google news is completely automated and made its debut in 2002. Finally, on January 23, 2006, the beta trial ended and now the breaking news on Google service is available in over 20 languages.

One of the most refreshing aspects of Google News is the elimination of journalistic bias: the service is completely automated so that no human judgment works its way into the equation.

These days it seems like all major news reporting services are slanted. Left wing, right wing – it is contamination of honest, truthful reporting. It is refreshing to have an outlet that just reports news instead of tuning it to fit certain needs.

Breaking news on Google is a valuable resource for anyone interested in what is happening in the world. Today, since there is so much going on that is newsworthy, the Google News service is a tremendous resource for academics, journalists and businesspeople.

Google News can be received in HTML, text and by RSS/Atom feed. The stories can be organized and sifted through to give a chronological perspective on the news. In terms of the media it is always interesting to see how a story progresses, how it changes over time and as new information becomes available.

The success of Google in a variety of industries is truly revolutionary. This is why it is not a surprise that Google news has excelled in media reporting. Breaking news on Google is also customizable. This means that you can select what kind of news you would like to appear on your page.
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