Saturday, December 12, 2009

SECRETS OF PAY PER CLICK (PPC)(PART 3)

http://www.fullmontymarketing.com/images/pay-per-click.jpg



"Pay-Per Click" Ad Campaign: Earn More By Spending Less----

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click".

Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.

"Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.

"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.

So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.



“Adentify” is the new find from ABCSearch and it is here to pay! ABCSearch fosters cost-effective search business for advertisers and publishers!-----

“Adentify” is the new find from ABCSearch and it is here to pay! ABCSearch fosters cost-effective search business for advertisers and publishers!

ABCSearch, the world's largest privately held meta-search engine handles over 85 million searches a day across its distribution channels and network of Meta Crawlers.

Currently, ABCSearch connects thousands of advertisers with millions of consumers. By displaying ABCSearch's sponsored listings they pay their partners a portion of the generated revenue. ABCSearch is expanding their network of quality distribution channels, building out a steady advertiser base and also rolling out their new software termed 'Adentify'.

Adentify: The catalyst to targeted advertising

'Adentify' is a new software that relevantly connects advertisers with ABCSearch's network of content publishers. Advertisers can target consumers by displaying their ads across ABCSearch’s network of content publishers. Content publishers earn revenue by displaying ABCSearch's text-ads on their websites. Every time ABCSearch's text ads are displayed their system automatically generates ads that are relevant to the site's content. Adentify software has been developed using Artificial Intelligence (AI) technology to automatically recognize the content of a web page accurately and in real-time without the need of human interaction.

Adentify benefits both advertisers and publishers. Results in -

• Reduced Cost and Increased Revenue
• Targeted ads
• Flexible Bidding
• Efficient Results
• Comprehensive Reporting
• Smart and Quick Money

ABCSearch’s is an ideal partner program which fosters a steady income stream and maximizes revenue potential by displaying its sponsored listings on your website. Benefits of the program can be enjoyed while maintaining your website’s branded look and feel. Its online account interface provides accurate and detailed statistics that are updated on a daily basis. Timely payments are made via check, pay pal or wire transfer on a net 45 basis.

Partners benefit from:

• Extra income from the existing website
• Custom ad display feature for partners in different sizes and colors
• Provides simple and easy-to-understand traffic stats
• Partners can display multiple ad un,its in a single page
• Partner support via phone or email,

Want to learn more? Partner or advertise with ABCSearch.com and enjoy the benefits today!

2 Surefire Ways To Maximize Your Adsense Earnings Almost Instantly!----

Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.

What is it that they are doing wrong?

Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.

The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.

A typical website have menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers.

This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.

Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.

Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.

You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.

Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.

There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. “Hot pages” or “Most read” lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.

Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.

Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.

4 Quick and Easy Insider Tips To Turbo-Charge Your Google Adwords’ Sales-----

4 Quick and Easy Insider Tips To Turbo-Charge Your Google Adwords' Sales!

By Rod Beckwith and Jeff Alderson

If you want to boost your clickthrough rates and slash your advertising costs moments from now, then pay close attention.

Because you're about to uncover 4 surefire techniques to dominate your Adwords' listings… practically wiping-out your competition at the same time.

Best of all, they're quick and easy to apply.

Let's get started:

1. Experiment with dynamic headlines - Dynamic headlines replace your normal ad headline with what the searcher types in.

So, if the searcher types, “Furniture”, this appears in the headline.

And if the searcher types in a search phrase that can't fit, such as “Affordable quality furniture,” then it reverts back to your default headline.
.
Use it by inputting, “{KeyWord:Quality Furniture}” in the headline portion of your ad. “Quality Furniture” is your default headline.

Also, note that the “K” and “W” are capitalized in “KeyWord”. This means that the first letter in each search phrased is capitalized. For instance, “Fun Furniture,” instead of “Fun furniture” (if you had “Keyword”).

Dynamic headlines almost always significantly boost clickthrough rates. But, they also sometimes reduce the quality traffic you get.

You should experiment with dynamic headlines. If you find that an Ad Group is producing low-quality traffic, then you would toss the dynamic headline… and add a qualifier instead.

Some examples of a qualifier are to add a price to your ad, using the words “For serious customers only”, “buy now”, or to use words that call-out targeted customers to click on your ad.

Also, try adding words around the dynamic headline, such as, “Unique {Keyword:Furniture}”. This works best in Ad Groups with only a few keywords.

2. Test ad positions - because the highest one isn't always the best.

Keep in mind, the number 1 position usually produces the MOST traffic. However, it does not always produce the BEST quality traffic.

Instead, you can continually adjust your bids (based on several days data) to target lower positions instead. Depending on your market, you may target position three or four.

Remember, many bidders daily budgets cut off their campaigns near the end of the day. This means you get their top positions for a fraction of the cost!

3. How to use site selection correctly - The site selection option allows advertisers to place their ads on specific content sites.

It is a completely different animal than search traffic. And varies from normal content ads.

Because instead of paying per click, you're paying for impressions (or how many times your ad is seen). This can be a lifesaver for some businesses and a waste of money for others.

It depends on the market. Some markets produce terrible results with search traffic. But, are great for selected sites. Why?

Well, usually it's because a market is in its infancy. And your target market is NOT searching for what your have to offer.

Instead, the only way they can be reached is in their communities. You must go to them. These communities might be blogs, discussion forums, or news sites.

An example, might be a tool that creates video blogs.

Very few people are looking to do this. But, LOT'S of normal blog publishers may easily be convinced that this is something they need to be doing.

The bottom line is… if you get good results with search traffic, then you probably want to pay per click for your content advertising. The only exception is if you have a killer ad (that generates lots of clicks). Because it will be cheaper to pay for impressions.

4. Put your best performing text ad on your banner.

Most advertisers either stick only with text ads. Or they use ineffective banner ads. These are costly mistakes. The smart way to do it is to find a very effective text ad.

Then, put it on your banner ad. You will find that these normally out-perform your text ads. And will be your most profitable. Images may say a thousands words, but it's the right words that close more sales!

5 Step Formula To Adwords And Pay-Per-Click Success-----

If you're interested in profiting from Adwords, this may be the most important article you read today.

Here's why: I started a few years ago promoting one of my own business sites through Adwords and made a few thousand dollars every month, but at this time, Adwords was still in its infancy. However, the Adwords playing field has changed since those days and now there are two types of Adwords user, the savvy, and the losers. The losers will quickly figure out that dumping a load of Overture collected keywords into an Adgroup and setting a general CPC on all the keywords at once is definitely not the right way to go about it, and they complain claiming "Adwords is too difficult" and this is where many of them leave. However, those who decide to find out why their Adwords aren't pulling as well they want them to, will found out that the key to success is RELEVANCY. I will say this again, RELEVANCY is key, especially with Google.

Laser-targeted bring sales my friend, not traffic. This fact is pivotal in Adwords, and if you are targetting high traffic relevant keywords you are well on your way to raking in many sales with your Adwords campaigns.

Here is what you can do to find these highly targetted keywords:

1. Go to Google suggest: http://www.google.com/webhp?complete=1&hl=en

2. The Google suggest tool will show you relevant results as you type in a search term. Try it and see what you get. For example if I type in 'online dating', the tool will return a list of other keyword related to 'online dating'. However, the keywords are also shown in the order they are being searched.

3. Select the keyword which are relevant to what you are selling and put them into overture - http://inventory.uk.overture.com/d/searchinventory/suggestion/ - and Overture will give you a few more related terms.

4. Add all of the relevant keywords to a separate Adgroup and create a new Ad for this specific Adgroup.

5. Watch the relevant traffic roll in and your sales increase 'many-fold'!

Follow this method and you won't go far wrong.

There are some keyword research tools which facilitate this research process and automatically weed out the very low traffic keywords and help you in creating high click-thru ads and keywords. A few of these are very good, but many are useless.
http://www.wpromote.com/blog/wp-content/uploads/2009/01/pay_per_click.jpg


5 Steps to a Successful Adwords Campaign----

1. Find A Product
2. Keyword Research
3. Ad Copy
4. Bidding Strategies
5. Tracking & Testing


Let's explore these steps in detail below:

1.) Find a Product:

If you don't have your own product a fast way to get started is to join an affiliate network such as cj.com, clickbank.com or linkshare.com. There are thousands of great products at these networks. They are easy and free to join. You don't need a website to start however it is a good idea to invest in a website once you find a lucrative market. You can also join thousands of companies who run their affiliate programs in-house. To find these companies type in a product you would like to advertise and follow it with affiliate program. E.g. "guitar lessons affiliate program".

2.) Keyword Research:

Brain storm search terms that people would use to find your market. Use general and specific keywords. General keyword e.g. "guitar lessons" "learn the guitar". Specific keyword e.g. "guitar made easy" "ebook guitar lessons". Check your competitors' website source code and look at their meta tags to see what keywords they are using. Use keyword tools like Word tracker, Overture's free tool and Google's free tool. These will help you uncover hundreds or even thousands of keyword phrases and combinations.

3.) Ad Copy:

Writing good ad copy is crucial for getting visitors from Adwords. Focus on the benefits of the product you are selling and use the keyword in the title of your ad. If a web surfer typed the keyword "guitar made easy" you could write an ad like this:

Guitar Made Easy
Learn Insider Techniques to
Master the Guitar Fast.
http://www.your-guitar-store.com

The keyword is in the title and the benefits are in the ad body.

4.) Bidding Strategies:

If you have a small budget keep your bids low between 10 and 25 cents per click. Bid on as many keywords as you can. Don't get into bidding wars with your competitor for 1st place or any ranking. Figure out what a visitor is worth to you. If you have 4 sales for every 100 visitors and you make $20 per sale, a visitor would be worth $0.80.

This is how I calculate the visitors worth: 4 sales x $20 / 100 visitors. Once you know what a visitor is worth you will know how much your maximum bid should be. To obtain a healthy ROI never bid more than half of what a visitor is worth on a search term. Using our example above a visitor is worth $0.80 so you would keep bids below $0.40 because you want to try to make a 200% ROI.

5.) Testing And Tracking

Experiment with your ads. Split test 2 ads in your Adwords account. Keep the ad that performs the best and edit or rewrite the loser and split test again. Look at your Adwords stats to make note of the best performing ads. This will teach you what types of ads work best for your market. Test variations of your landing page. Modify your page and track your results. You should constantly be testing and tracking your website content and your ads.

Google has a conversion tool to help track specific goals like your ROI and your click thru rate to your website links. Google has an excellent tool called Google Analytics that tracks traffic,goals, ROI, keywords and much more. It is the best free tracking tool I have ever worked with.


5 tips to boost your PPC results on Google-----

As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:

- The impression rate
- Your ad position
- Click thru rate (CTR)
- Conversion rate

Finding the right balance between impression rate, ad position and clicks is the starting point to successful PPC advertising. Before exploring tips to help your campaign perform better, let's quickly sum-up the concept how Google displays your ads in its sponsored results:

* Daily budget controls frequency of your ad display

The frequency is expressed by number of impressions. If your daily budget is not high enough, your ad may not show all the time (meaning you don't have enough impressions per day).

* Ad position depends on the Rank Number

The higher the rank number, the higher is your ad's position on the page. The rank number is calculated based on the following formula:

Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)

Now we're ready to explore what practices are more likely to help us improve PPC campaigns performance:

1/ Improve Ad Delivery

If your ad does not show up every time when searches are performed under your keyword, it may be a sign that your daily budget is not high enough. As you now know, how frequent of your ad display is controled by the daily budget. If you would like your ad to be shown more frequently, please consider to increase your daily budget in order to receive a maximum exposure for your ad.

Normally, you have 50% margin for your daily budget. For example, if your desired daily budget is $10.00 per day, you can set your actual daily budget on Google to $15.00 per day, because your actual spending is based on your click thru rate, by setting the daily budget higher will allow your ad to get more exposure, but your actual spending may still be in your desired daily budget range.

However, be sure to monitor your daily advertising costs and if they are rising too high, decrease the budget on the safe level.

2/ Improve Ad Delivery per Keyword

Each campaign can have one or more adroups. An AdGroup is a group of keywords and ads that will display when those keywords are searched for on Google. You may have experienced a situation when only few keywords out of the whole AdGroup trigger your ad. The explanation lies again behind the daily budget that controls a number of impressions for your campaign. These impressions are distributed between individual AdGroups and further between individual keywords. So it may happen that some keywords in a particular Adgroup have more impressions than the others, meaning some keywords trigger your ad more frequently than others.

If you want to improve the ad delivery for your targeted keywords, you can consider splitting your keywords and creating a new campaign for keywords with low impressions. This should improve the frequency with which they will trigger your ad.

3/ Optimize your Adgroups

As mentioned above, each campaign has one or more adroups that all share campaign's impressions. Often, the impressions are not divided evenly between adgroups. So it may happen that some adgroups have more impressions and show their ad(s) more frequently than others. It is a very similar scenario as with keywords we just described above.

To improve results of your low-performing adgroups, you can consider to create a new campaign for them in order to increase the frequency with witch they show your ad on Google.

4/ Analyse your Clicks

Make sure the clicks are made for specific, targeted keywords. If you're getting lots of clicks on non-targeted keywords, consider reducing Max CPC and/or your ad position in order to improve your ROI. Similarly, you can raise bids for targeted keywords that are performing well.

5/ Optimize your Ads

Make sure you bid on targeted keywords, create compelling ads and link them to relevant content on your website. The keywords you chose will segment the market and target your desired audience. If you won't chose wisely, you'll finish targeting the wrong market and wasting your advertising budget. The ad you create needs to attract attention of your prospects. It needs to communicate your unique selling feature - in other words, what makes your product/service different from others and why a visitor should visit your website. Be specific about your offer and include call to action. Lastly, guide visitors to the content on your website where they can access more information about the offer advertised. The landing page should also clearly state what is the next natural step to make - buy your product, download the white paper, sign up for a free trial, etc.

PPC management requires lots of work and testing but if you stick to the basics you can make money instead of losing them. Remember, the only measure that matters on the Internet is the profit you make.

6 Powerful VRE Business Models You Can Start Building In 2006 Using Google Adsense-----

VRE -- better known as "Virtual Real Estate" is literally everywhere online.

That's right. Everytime you do a search on whatever it is your searching for via the Internet you get a list of results. Within that list of results lye's thousands, if not, millions of pages of Virtual Real Estate that is making someone out there on the WWW some handsome profits.

The question is... "what have you done in order to stake your Internet "VRE" claim so you too can enjoy some of that profit as well?"

If you haven't started anything yet, that's okay because I did a little research for you and came up with these "6 POWERFUL VRE(Virtual Real Estate) Business Models You Can Start Building In 2006 Using Google Adsense" so you too can benefit like the many others out there online.

The first VRE business model I'd like to talk about are -- Article Directories.

VRE Model #1. Article Directories.

Article Directories are in my mind are probably one of the best VRE business models on the web simply because they offer your audience and publishers Multiple Channels of information on any topic.

And the facts are, people come online for information.

So, what do Article Directories contain?

That's right... Information! ... and lots of it.

The other great benefit to Article Directories is that you don't have to write a single word if you don't want to because the whole purpose of starting your Article Directory in the first place is to get other people(we also call them authors) to submit their content for your readers and/or publishers to read and use.

Now, the Rule Of Thumb is simple when it comes to growing your Article Directory and that is... the more authors you recruit, the more your Article Directory will grow, filling it full of targeted information for your readers to digest and for publishers to use on their websites.

It gets better, so keep reading.

Did you know that the more pages you have within your Article Directory means... the more search engine food you'll have for the search engines to come and index into their database which will then be displayed within the search engines search results.

Remember in the beginning of this article when I was talking about the search engine results being full of Virtual Real Estate. This is where your Article Directories webpages(or your Virtual Real Estate) will be listed for web surfers find.

This also means that you'll receive a lot of FREE targeted search engine traffic to your Article Directory as it grows giving your authors FREE targeted traffic to their sites and keeping them happy, and at the same time, will be building your VRE nest egg on the WWW.

Are you starting to see the benefits to starting your own Article Directory on the Internet?

I hope so.

But don't go anywhere just yet, I'm not finished.

There's two more things I want to talk to you about before this part of the article series ends.

The first is RSS -- better known as "Real Simple Syndication" and what RSS does is it allows you to syndicate your Article Directories content or just content in general through an RSS feed so that any reader and/or publisher who subscribes to a particular RSS feed within your Article Directory will receive ANY new updated content that is published... INSTANTLY!

The other benefit to a RSS feed is... lets say you have 1000 publishers subscribed to one of your RSS feeds and one of your authors submits a new article at your Article Directory, all those publishers who subscribed to that RSS feed will receive it once that RSS feed updates and when someone clicks on the link within that RSS feed to read the new article, guess where the visitor is sent to?

You guessed it, your Article Directory, with your Google Adsense ads(I'll talk about that in a second) and whatever other related affiliate links you have on that webpage.

Now... for the BEST part, how-to make a $Profit$ with your Article directory.

I'm telling you, this is the easiest money you'll ever make for simply supplying your viewers and the Internet(A.K.A. The Information Super Highway) with what it needs the most, Information!

How do you do it?

Heard of Google Adsense(as I mentioned just a minute ago), because if you haven't, now you have.

What is Google Adsense?

Google Adsense is Googles affiliate program for publishers and how it works is it displays ads targeted towards the content on that particular webpage being viewed.

How do you get paid? Simple. Your reader just has to click on one of the ads within the Google Adsense ad box on that webpage and depending on what the topic is and keyword could pay some handsome commissions(usually between 35% to 50%).

And, guess what? You didn't even have to do any selling OR follow-up.

Not bad and believe me those clicks add up Fast and by having the search engines returning frequently for regular indexing and having RSS feeds(remember, when someone clicks on the RSS feed link on someone elses website they get redirected back to yours with your Google Adsense ads on it and other affiliate links) for other publishers to use on their websites you'll soon see your Google Adsense profits get Bigger and BIGGER!

Well, that's it for now. So be sure to be on the look out for my next installment of the "6 POWERFUL VRE(Virtual Real Estate) Business Models You Can Start Building In 2006 Using Google Adsense".


6 Steps To Picking Profitable Adsense Keywords------

Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.

After I had tried several things to pick out good performing keywords, I wrote down this process that should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.

Step 1
Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google's Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.

Step 2
Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step 3
I use a tool called Adword Accelerator to help with estimating the 1st - 8th position CPC values. This tool will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Step 4
Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adword Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Step 5
Compare the ads you found in step 4 to the results of using the keyword check function at the website http://www.adsensecheck.com. If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a profitable keyword.

If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Step 6
Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.

If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results.
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25 Fat, Juicy Keywords----

With the holiday season fast approaching and the all important new year sales blitz just around the corner, webmasters are preparing to cash in like never before to capture the greater part of the pay per click revenue spoils. AdSense has some new competition in Chitika and Yahoo’s Publishing Network is really taking off. The following 25 keywords I have identified as giving exceptionally larger than life payouts; adjust your site accordingly to pull in the greatest amount of cash over the next few months. Don’t expect me to share with you actual pay out amounts [they vary, anyway]; I did my homework so now do yours too!

The following are 25 words followed by my comments:

Mesothelioma – Duh. Goes without saying.

Money – give make money and free money a try.

Bextra – also try Bextra lawyer, Bextra Pfizer.

Life insurance – life insurance quote, life insurance rate, term life insurance.

Health insurance – what people need, but few can afford.

Prescription plan – what people need, but few can afford.

Student loan – student loan consolidation is a biggie.

Personal injury attorney – add in a particular state before the term to narrow things down.

Acne – zits are in, very in.

Timeshare – resell timeshare is popular too.

Mortgages – always a popular term and will be as long as people own houses.

Equity loan – also give home equity loan a try.

Debt consolidation – a perpetual leader. No surprise there!

Lasik – vanity sells!

Face lift – like I said…

Hair loss – more of the same!

Caviar – one of the highest paying foodie keywords.

Canadian pharmacy – always a crowd pleaser.

Elder care – some day we’ll all be there; sooner than you think!

Spyware – a perpetual problem with mass appeal!

Laptop computer – also try notebook computer.

Cell phone – always a competitive area.

VOIP – voice over internet protocol continues to strengthen.

Tax help – as long as there is an IRS…

401k rollover – everyone wants in on the action

So, what does each of these words have in common? Pay outs of two dollars or more per click is possible; much, much higher for some keywords depending on the season and a host of other factors. I identified many other keywords that also are high payers, but left them out on purpose. I shouldn’t have to give away all my secrets now, should I?
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99 High Paying Keywords: The Secret Is Out!-----

Incorporating high paying keywords into your site is critical to maximizing your income. Who has the time to figure it all out? How much are you willing to pay for this type of information? The secret is out: Here are 99 keywords you can use with payouts averaging $2-$100 per click:

1. Structured settlements

2. Mesothelioma

3. Acne

4. Life Insurance

5. Death Insurance

6. Bextra

7. Asbestos

8. Car Insurance

9. Dental Plans

10. Private Jets

11. Debt Consolidation

12. Credit Cards

13. Rewards Cards

14. Equity Loans

15. Equity Line Credit

16. Loans

17. Mortgages

18. Pay Day Loans

19. Cash Advance

20. Bankruptcy

21. Reduce Debt

22. Refinance

23. Jet Charter

24. Vioxx

25. Wrongful death

26. Legal Advice

27. Taxes

28. Investing

29. Bonds

30. Online Trading

31. IRA Rollover

32. Refinance Quotes

33. Adult Education

34. Distance Learning

35. Alcohol Treatment

36. Rehab

37. Drug Rehab

38. Spyware

39. Cell Phone Plans

40. Calling Cards

41. VOIP

42. Weight Loss

43. Canadian Pharmacy

44. Depression

45. Spam Filter

46. Lasik

47. Facelift

48. Teeth Whitening

49. Annuity

50. Anti Virus Protection

51. Adult Diaper

52. Free Credit Report

53. Credit Score

54. Satellite

55. Anti Spam Software

56. Dedicated Hosting

57. Domain Name

58. Need Money

59. Bachelor Degree

60. Master Degree

61. Doctorate Degree

62. Work at Home

63. Quick Book

64. Extra Money

65. Eloan

66. Malpractice Lawyer

67. Lenox China

68. Cancer

69. Payperclick


70. Personal Injury Attorney

71. Lexington Law

72. Video Conferencing

73. Transfer Money

74. Windstar Cruise

75. Casinos Online

76. Term Life

77. Online Banking

78. Borrow Money

79. Low Interest Credit Cards

80. Personal Domain Name

81. Cellular Phone Rental

82. Internet Broker

83. Trans Union

84. Cheap Hosting

85. University Degrees Online

86. Online Marketing

87. Consolidate

88. Helpdesk Software

89. Web Host

90. Homeowner's Insurance

91. Yellow Page Advertising

92. Travel Insurance

93. Register Domain

94. Credit Counseling

95. Email Hosting

96. Business Credit

97. Consumer Credit

98. Blue Cross

99. Laptop Computer

Actual payouts vary depending on whose PPC program you belong to and on the amount that has been bid per click by advertisers. Still, the savvy web administrator will take good care to incorporate some of these key words and reap results higher than they ever expected.


A Pay Per Click Beginner's Guide.------

Should you Pay Per Click?

Commonly refered to as PPC among the savy internet marketers. If you have been marketing online for any length of time you have probably seen PPC eat up your advertising dollars with little or no results.

You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that mega traffic produces mega profits is just that. A myth.

Traffic is great. Traffic improves your search engine ranking. It increases word of mouth advertising. Traffic gets you more traffic, but when you are paying a pretty penny for each and every click you want sales.

You may remember the class action law suit against Google. A group of businesses sued Google claiming the company didn't do enough to prevent click fraud so they lost money in their PPC campaigns.

In my less than humble opinion, click fraud was not the culprit. For those who don't know, click fraud is when someone who publishes Google Adsense ads clicks on ads on their own sight to make money with no intention of purchasing the product advertised.

As I said, in my opinion click fraud was not the culprit. It was badly chosen keyword phrases. Instructions on how to choose and bid on keyword phrases are available on the PPC sites so I won't go into the mechanics of bidding.

The important thing is, if you chose the most popular keyword your ad will show up in hundreds maybe even thousands of searches an hour. This means you will recieve hundreds maybe even thousands of clicks a day.

Mega traffic right? For instants. If you are selling hand painted porceliain piggy banks and you bid on the keyword "bank". Who will see your ad and possibly click on it? People looking for online banking, people looking for a rock band called "Bank", kids writing a report for school on the bankiong industry. In other words, people who don't want what you are selling.

They will click on your ad without reading the whole thing and go "This isn't what I want." and hit the back button. Remember, it cost you money for them to click. It costs them nothing, so people aren't careful about what they click on.

Choose your phrase carefully. You want clicks from visitors who are looking to buy what you are selling. Target your phrase. Bid on "porceliain hand painted piggy banks" if that is what you are selling. People who do broad searches are just looking. People who target their searches are looking to buy.

Will you get less traffic? Yes. Will you make more sales? Maybe, depending on your product, how easy your site is to navigate, your prices, etc, etc...

The point is, with PPC, looky loos cost you money. Save the most popular keywords for your free traffic sources. Target your PPC so that only credit card in hand buyers click your ads.



A Positive Approach to Pay Per Click Advertising------

In a virtual marketplace, search engine plays an imperative role in bringing success to online business since most of the searches for products and services are done through search engines. Therefore, we can easily make out how important it is to get a secure position in a search engine result listing page if one has to excel in online business.


Just making an appealing and content saturated website using soothing colors never seems profitable. Your site must undergo search engine optimization (SEO) process with the help of search engine optimizers to make it compatible enough to appear in an influential position in a search engine result page (SERP).


However, SEO is not a process of eating a ripe fruit but it involves process of showing a seed, watering the germinated plant constantly, letting it flower that converts to a fruit and ultimately eating a ripe fruit. Hence for any SEO strategies to show some result, it may take time varying from 2 or 3 months to a year or more. But, the people who are impatient to go ahead with SEO process and want instant online visibility and Web traffic to their website, they can opt for services like pay per click.


Pay per click gives a guaranteed listing of your website in SERP and it is a process of advertising your website in such a way where you are charged nothing for advertising but will be charged for each click made by the visitors. You are allowed to select the keywords and bid on it. Higher the bidding rate, greater will be the chances of appearing your website at the top of sponsor listing of SERP.


Today, the concept of pay per click has become so popular that it is gaining popularity almost similar to organic listing of website. Because pay per click is a perfect way of getting filtered traffic where chances of online traffic conversion to potential buyer is maximum. There are many PPC management firms that offers cheap keyword bidding rate but never make a mistake by choosing short and common keywords, instead try to make your selection little different than your competitors but approachable to visitors.


But pay per click could not remain sacred to give impeccable service to its users. Affiliate search engine website which implements search engine’s result onto their website has adopted a faulty way of making repeated clicks in order to gain increased revenue from paid listing.


Again, in order to expel the rival from the search engine completely, strong competitors started making repeated clicks on sponsored listing just to make their advertising approach more expensive and unaffordable.


To your respite, there are number of companies like ClickRisk.com, ClickDetective.net that offer tools to detect fraud clicks and other sites like KeyWordMax.com, ClickLab offer services like return on investment tracking and website analytics.


From this month (March) onwards, Google is set to allow advertisers to blacklists IP addresses of doubtful clicks and is likely to lunch an online resource centre that educate and guide advertisers fight back and tackle the issue of click fraud.


Whatever may be the case; you can not deny the effectiveness of pay per click advertising and keep yourself away fearing the possible fraud. Unless and until you fought the battle, you can not guarantee the victory or defeat. So, go ahead with pay per click advertisement if you are in immediate need of online traffic.

Adsense - Maximising Your Income In The Holidays-----

Have you noticed around the American bank holidays, like July 4th & Thanksgiving, your Adsense income takes a nosedive? Do you wonder how you can make the most of these holidays and actually maximise your income?

These income nosedives are something I've noticed particularly over the past year and each time is happens my heart is in my mouth as my Adsense income plummets and I wonder if it's ever going to return to more normal levels. Of course, it does, but just for a day or two you're wondering just what has happened to your normal income levels.

If you've been making money with Adsense for any time at all - you'll know that your Adsense income can be unpredictable to say the least. From one day to the next you can experience quite big fluctuations for no apparent reason.

You may well have noticed that particular days of the week are far better than others - this will depend on the particular niche that your site is in. For me, my best days are Wednesdays, with Saturdays & Sundays being particularly quiet. For my daughter's site, she often has better days at the weekends. It will depend very much on your site content and just who your visitors are. My daughter's site is fashion related, so I guess that a lot of her visitors are teenagers and young women who have more time to browse the internet at the weekend.

Of course, the upside of these Adsense income fluctuations is that the build up to big holidays, such as Christmas, can see some big increases in income. If your site is one where you can cash in on this market, you'll want to consider preparing for this several months beforehand. Especially so as the Christmas rush starts in early November!

By creating your content pages embedded with your Adsense code in good time you're giving the search engines plenty of time to find them & index them. You've even got time to tweak them if you find that they're not coming high enough up the search engine results.

As well as building pages, don't forget that all-important building of links. This is more important for MSN and Yahoo, as Google seems to penalise irrelevant links. However, it's worth building links to your new pages from related sites, as this will improve your search engine rankings and thus your Adsense income.

It's especially early to get an early start creating new pages that you want to get ranked in Google as they are now only re-indexing their pages every few months so it is taking longer to get new pages ranked well by them. Making sure you've got a Google Sitemap can help to get over this problem. There are plenty of free tools available to help you create your Google Sitemap - just type “free Google sitemap” into the search engines and browse through the available options.

Of course, the great benefit of building your internet businesses with Adsense, is that they'll keep earning you money whilst you take your holidays, allowing you to take a well-earned rest.

So, instead of dreading the holidays, learn to make the most of them plan for them, and use them to make even more money with Google Adsense!

For the latest information on making money with Adsense, visit Google Adsense secrets & tips.

To get a free email course on how to make more money with Adsense, sign up for our free Adsense course.

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