Saturday, December 12, 2009

SECRET OF PAY PER CLICK(PPC)(PART 1)

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Adwords Miracle: My Personal Experience----

Apparently the guy who wrote Adwords Miracle went from flat broke to earning almost $2000 a week within 6 months. He reckons a 100-500% return on investment is what we should be shooting for……well; my ROI is nothing like that with adwords so I decided to give adwords miracle a whirl.

If you’re completely new to adwords or like me you feel you need to brush up on basic knowledge then the first pages of the book will serve you well. It’s here that you get a tougher run down of adwords and how you can get in on it. Particularly of interest to me was the info on CTR and Quality Score. Increasing both pf these will improve your ad placement and bring down your ad cost. I picked up some nice little tit-bits here. I did this for one of my sites and saw immediate results. Amazing. Additionally, you will learn how to use multiple focused ad groups. This alone is worth the price of the book.

The section on writing ads and keeping them relevant also proved very interesting. The method he prescribes is similar to my own ad writing technique…… but with a few unique twists! The writer insists that ad copy technique is of most importance and mastering it can but u well on the way to the $300 per day club. After incorporating his unusual twists with my own technique I can’t help but believe him. My CTR’s are about 50% better which of course means in turn that my costs QS goes up and my ad costs go down. Result!

When I first read the sales page there was something in particular that caught my eye. Within Adwords Miracle the author explains his “Skimming” technique. This turned out to be priceless. I can’t tell you what it is, as that would be unfair, but here’s a quick rundown of what it entails. It basically involves getting big traffic from small niches cheaply. I have managed to set up 2 successful “Skimming” campaigns since buying Awords Miracle. Each own brings in about $15 per day. Doesn’t sound like much, but imagine setting up 10 of these!

You will also learn ways to promote affiliate products (including the current status of the Google Cash method), keyword list building, getting the most from Overture's (Yahoo) tools, and more. It may be better to think of Adwords Miracle as a course as apposed to a book.

Overall, Awords Miracle has proven to be just that!! It’s proven to be a complete revelation for me. It’s breathed new life into old campaigns and showed me how to easily set up low return but consistent reliable new campaigns. Adwords Miracle has already paid for its self many times over!

Affiliate Marketers Will Never Make a Dime Using Google Adwords---

Most people start off their affiliate marketing business by getting traffic from google adwords. I know, because that’s how I started. If your anything like me, you purchased Google Cash or another pay per click ebook and you set up your first campaign. Later on after many campaigns you found out that it was a lot harder than you originally thought.

Here’s why! Pay per click advertising works well for businesses that can count on repeat business. As an affiliate you usually don’t have that luxury. Your relying on one purchase per customer and then you’ll probably never see that customer again. A good E-business on the other hand knows that with every person that becomes a customer they can rely on x number of purchases from that customer. This also allows them to bid significantly higher than affiliates because they can make their profits from the back-end.. A business that can rely on a minimum of four purchases per customer for example, can burn up their profits on the first and second purchases and still make profits on the third and fourth purchase.

The last reason affiliates have a hard time is because conversion rates for a typical pay per click campaign average less than 1%. Its hard to make a profit with that kind of conversion rate. I’m not saying its impossible, but affiliate marketers utilizing pay per click advertising for their traffic are definitely fighting an uphill battle.

An Adsense - Yahoo Publisher Network Comparison----

As more and more people are hosting their own webpage or pages, advertisers have learned how to make contact with the audiences who visit the pages. And not just randomly either; there are now advertising programs that target ads specifically to the site that the person is viewing. They are called contextual advertising programs because they search through the context and content of a page and identify keywords. They return ads to that page that the program believes would be relevant and interesting to the viewer. For example, if you are visiting a website on low fat recipes, you might find ads about low fat products or weight loss products.

Website owners aren’t the only ones using this form of advertising to generate revenue. You’ll see these ads on search engine pages themselves. For example, on Google, the ads appear in a column on the right hand side of the results page. The keywords you enter in the search box are used to target ads to you. Advertisers are hoping that the short ad they supply will lure you to their site, where hopefully you’ll either order their product or use their service.

Website owners can now earn money by allowing contextual advertisers to place ads on their webpages. The more people visit and click the ads, the more money the advertisers will pay to the website owner. Many website owners make a considerable stream of income from these programs. But the ads have to be well targeted in order to get people to click. Which is why right now there is so much excitement about a new contextual advertising program being tested and prepared for the market. Everyone out there making money on contextual advertising is waiting to see if the Yahoo Publisher Network (YPN) product will return better results than the leading Google Adsense product.

At the moment, YPN is still in beta testing. A group of users were invited to trial the product and the reviews on blogs and postings all over the web are somewhat consistent on one aspect. As of now, it seems that YPN is not returning ads that are as relevant as the ones that Adsense users are finding. For example, one blogger reported that on a website on PHP programming, YPN returned ads for a florist and for a phone service provider. The blogger couldn’t understand what words the YPN program picked up for the florist. But it was the word ‘hello’ that apparently signaled the ads regarding the phone service.

Additionally, some users have complained that YPN doesn’t seem to update earnings and visitor information as often as Adsense. So website owners have to wait to learn if changes they have made have actually impacted the visitors that they get. However, although neither program will release payment schemes until you register as a user, it seems that YPN is paying more per click than Adsense. But the feeling is that payments will be made more appealing long enough to get website owners to switch from Adsense to YPN, but then prices will even out. Some argue that in the long run it won’t matter if YPN pays more if they can’t improve their ad relevancy because they won’t get the number of clicks from visitors to see a real difference in their earnings.

As YPN is being tested, they are getting opinions and feedback from the participants. So in time, the service may be improved. However, competition for Adsense is a healthy thing. It will force both companies to continually strive to improve their service and offerings so that webmasters can continue to benefit from a healthy stream of income in the future.
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And Then There Were Adwords…An Introduction----

If you have been looking into Internet marketing, you have probably seen Adwords mentioned now and again. Why don’t we cover the basics of the program.

And Then There Were Adwords…An Introduction

Adwords is the name of the pay-per-click system offered by Google on its search engine as well as search engines it supplies advertisements to on the net. Sort of anti-climatic, but I couldn’t think of anything more dramatic.

In the world of Internet marketing, search engine optimization is the best way to make significant sums of money. You pursue search engine optimization by tweaking pages so that they appear high in the search results for a keyword you would like to be listed under. For instance, you might be a poet and have your site appear in the first few rankings on Google, Yahoo and MSN when someone searches for “poetry.” To do this, you would optimize your pages, a subject beyond the scope of this article.

One problem with search engine optimization is it is a tricky beast. Not everyone can get high rankings and, even if you do, it can take three to nine months to see the results of your work. That is a long time to wait, so the search engines came up with a short term solution. While they were certainly trying to be of assistance, it is also a good way for them to make money.

The solution is called pay-per-click advertising. There are various names, but the basic premise is pretty simple. While you wait for the optimized pages to get high rankings, you can create ads and pay for placement on the various search engines. As a result, you get immediate traffic to your site. On the downside, you have to pay for it which means you better be keeping an eye on your return on investment.

The pay-per-click service on Google is called Adwords and is one of the better ones out there. You create an account with Google, create a small advertisement linking to your site and submit a credit card. Every time someone clicks on your advertisement, Google bills you. Bidding is a subject unto itself, but that is essentially how the process works with Google Adwords.

There are a couple of downsides to Google Adwords. My biggest pet peeve is the size of the ads. You are allowed very little space, so qualifying traffic before they click your ad is pretty difficult. Click fraud is the second area that gets people hot and bothered. Essentially, you just have to accept that a certain percentage of clicks are bogus. I have problems with acceptance [a few girlfriend can verify that], so I try to get organic rankings as quickly as possible.

Overall, however, Adwords has definitely proven to be the best platform for me. Some hate it, some love it. You don’t have the right to rant one way or the other until you try it.

Are You Getting "Bumped" On Google Adwords?------

After consulting with many people I've never seen so much confusion regarding how bids are determined by Google.
Some people believe that you pay what your Max Bid is and others believe that you pay 1 penny more than the
person below pays.

Neither of those are actually true. It's rather a combination of those. This confusion has lead many to pay way to much for there bid position because they don't see the necessity in monitoring bids.

Let me give you an example:

Bidder 1: Max Bid is .55 but pays .51 per click.
Bidder 2: Max Bid is .50 but pays .21 per click.
Bidder 3: Max Bid is .20 but pays .06 per click.
Bidder 4: Max Bid is .05 but pays .02 per click.
Bidder 5: Max Bid is .01 and pays .01 per click.

Hopefully you are seeing a pattern here. The truth is that you actually pay only 1 penny more than the person below you's Maximum Bid.

But then why is it important to monitor bids you might ask if Google makes you only pay 1 cent more than the Max Bid of the person below you?

In the senario above the best value position is being in #2 because #2 is paying 30 cents less per click than bidder #1. The bid gap difference between position #2 and #3 is only 15 cents.

So you can have nearly as many clicks as position #1 for over half the cost. If you have 1,000 clicks position #1 is paying $510 and position #2 is paying only $210. You are saving over half which means increased profit margins for your company.

But here a bidder can use a dirty trick to raise how much you are paying per bid with a little known technique which I call Bumping!

Let's say you are Bidder 2 and you get used to paying 21 cents per click.

If Bidder 3 is savvy (and more and more bidders are) he could Bump up what you are paying.

He/She can increase their Max Bid to 49 cents, while still only paying 6 cents per click. All of the sudden you are paying over double per click than what you were paying before.

With Google being more and more competitive this is happening more frequently and is used to cause you to over pay for your clicks, put you out of business or drop your position, so that they can take over position #2 for a lower cost than what you are paying.

To avoid having this happen to you, you really need to monitor all of your bids to make sure that no one is "BUMPING" you. However, since everyone is always changing their bid prices over the many keywords you have, it is nearly impossible to keep up with monitoring this without a specific software...

Basic Ways In Which You Can Start Making Money With Adsense----

Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.

How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.


Be An Adwords Superstar – Learn How You Can Start Earning Mammoth Income With These Tips.--------

Tracking Your ROI (Return on investment)
This is one crucial stat you will need to know. You need to find out what keyword converts and what does not and sufficient knowledge in this stat will dramatically slash your advertising costs. Now Google offers Analytics which you can link to your adwords account and track your ad performance.

How to Improve ROI?
Improve conversion rates. This can be achieved by, improving quality of traffic, improving ad copy and improving the landing page.

Traffic Quality – Perhaps you are being on too general a term. You should be focused and specific and “drill down” on your keywords. Learn more on how to do that when you get a free copy of my “Secret Google Tactics”. Improving your traffic quality means getting viewers that are more targeted and, as a result, more warm to your pre-selling or product.

Ad Copy – Constant do split testing within each ad group. Test the same ad body with different headlines. Remember to set the ad showing to equal rotations instead of it showing only the ad with a higher click through. This is a continual renewal process which will force you to write better copies every time.

Landing page – Do you have your own landing page? If you are merely directing traffic to a affiliate link there is pretty much nothing you can do here but only to work on traffic quality and ad copy. If you do have your landing page, do constantly track and test the response rate. Try to capture or pre-sell your prospects. You can do this by having an email capture pop-up which is like an auto responder. Offer them something free (free courses, free book, etc…) in exchange for their information. This way, you still have a way of contacting your traffic.

Beating Adwords - Mastering the Art of Pay Per Click Advertising----

From the Wealthy Affiliates, comes Beating Adwords, a remarkable ebook, which is in my opinion, the most useful and most up-to-date AdWords guide available to date. Published by the amazing Carson and Kyle, successful internet marketing entrepreneurs in their own right and respected owners of WealthyAffiliate.com, Beating Adwords is the 'superior AdWords guide', providing an expert look at Google AdWords and simplifying the whole notion of earning significant and residual online income as an Affiliate Marketer from a Google AdWords campaign or other Pay Per Click (PPC) advertising campaign.

It is written in an easy narrative that the newest newbie or beginner can understand and yet is jam-packed with unique and advanced strategies for experienced internet marketers alike, Beating Adwords takes you by the hand and leads you step by step through the process of affiliate marketing, showing you in easy to follow steps how to set up a Google AdWords account and campaign correctly and efficiently to generate a much higher income and return on investment (ROI) with lower CPC expenses.

These Wealthy Affiliates are AdWords 'experts' who are already earn an incredible income promoting affiliate products with PPC campaigns. I have personally utilized the techniques taught in all my campaigns and seen a dramatic improvement to my quality score, CTR and thus lower Cost per Click (CPC). By buying Beating Adwords and putting the ideas to work, you will not only recoup the price but also you should rapidly see a dramatic improvement in your campaigns and your AdWords income and ROI will start increasing dramatically.

To give you a feel for the depth of coverage in this definitive guide, here is the books contents:

To give you a feel for the depth of coverage in this definitive guide, here is the ebook’s main contents:

Section 1 - Introduction
Welcome to Beating Adwords
About the Authors
Making Money Online
Affiliate Marketing
Pay Per Click Advertising

Section 2 – Getting Started
Google Adwords
Setting up Your Account

Section 3 – Affiliate Programs
Finding Affiliate Programs
Using Clickbank.com
Profitable Keywords

Section 4 – Advertise Your Product
Starting a New Adwords Campaign
Adgroups
Writing Effective Adcopy
Adcopy that Sells

Section 5 – Outsmart Your Competition
Quality Score
Effective Bidding Techniques
Traffic and Cost
Being Profitable

Section 6 Adwords Optimization
Inactive Keywords
What can you afford?
Split Testing
Dynamic Keyword Insertion
CTR and Match Types
Content Network

Section 7 – Web Pages that Sell
Direct Linking vs. Landing Page
Creating Relevant Web Pages
The Power of a Review
Review Pages for the Advanced Marketer
Dynamic Page Optimization
Sample Landing Pages
Section 8 – Success
Staying Focused

Section 9 – Bonus
Low Cost Advertising Techniques
Promoting Beating Adwords

Section 10 – Resources
Glossary

If you use, or are thinking of using PPC in your Internet Marketing efforts, Beating Adwords is the one and only product you need for Google AdWords success and PPC success generally and I have no hesitation in recommending it to any newbie or veteran alike who is serious about taming adwords and following the Way of the Wealthy Affiliate.

It also has a 60 day 100% money-back guarantee! So you have nothing to lose.

Instructive, Informative and Superior, do good market and keyword research, apply the techniques and The Possibilities are Endless!

Best Pay Per Click Marketing Strategies for Financial Websites----

In order to understand how this really works, let us look at the methods adopted by pay-per-click search engines.

What do they do to attract traffic - well they sell the best available keywords for a certain amount through bidding.

Then the websites receive the traffic generated by the clicking on these particular keywords – and they pay for the traffic generated by each click. So far, so good but is the website really profited by the high volume of traffic alone? When the traffic is generated, the website gets a lot of traffic from people who are genuinely interested in the services offered by the website; however, the website is actually profited only when conversion from the click to business is effected. This is called ‘click-though-rate’ and it indicates the actual cost of the ppc campaign per order received.

Your high traffic is great only when the conversion rate is also high – or else you will actually end up only paying your dues to the PPC search engine without real profit – or even with loss.
When speaking in general this concept is really meaningless. So let us take the example of one financial aspect that we could use – let us say the website deals with investment, investing, stock exchanges, venture finance, venture capital, and so on.

When do you really get a profit? This is when you get the highest possible ratio from traffic to conversion. When does this really happen? When the traffic generated is as close as possible to what it is offered by the website. How do you achieve that? There are many ways to do this but one of the latest methods is what fxsignals.com offers you. This being a newly conceptualized search engine (specifically based on tracking and used financial based websites) it offers a geo-tracking system to its customers.

As a marketing strategy, this is absolutely invaluable since by geo-tracking the search engine itself can identify and filter the customers area-wise and hence give you the best concentration of the most convertible clicks. This is how you will be able to get the best conversion rates since fxsignals.com already filtered and directed for you only those clicks which best suit your area and pre-requisite markets.

Hence if your websites, as we were looking in the example, is based on investment, investing, stock exchanges, venture finance, venture capital – then you would actually get all the people that wanted to have anything to do with any of these services. But if you add up that you can offer these services best only in Canada or New York – and you have a search engine which will highlight only those customers and allow them to click only when they are from that area – then it definitely looks like you will have better conversion rates than a general clicking spree.

This type of services are invaluable when it comes to specific financial websites, since there is no other search engine in the market that actually brings total focus on only financial aspects. In this manner, websites that deal with data, investment trusts, exposures, financial theory & research, financial training, currencies, interest rates, credit, fixed income, corporate reports, finance, seminars, financial, books, risk management, futures, forwards, managed funds, insurance, project finance, corporate finance, loan syndication, trade finance, structured finance, factoring, commercial credit, custodial and settlement services, fund performance, emerging markets, managed futures, hedge funds, swaps, options, structured notes, traders, investment, investing, stock exchanges, venture finance, venture capital, back-office systems, banking technology, unit trusts, banking, lists, ratings, banks, conferences, derivatives, finance reports, magazines, stocks, equities, financial markets information, financial on-line information, all in all can be thus targeted for best possible results in pay-per-click marketing.

Here with fxsignals.com you are double filtering at ground zero – whereby you get one filter in place when the keywords will be selected only from financial arena, and two – when you will get the response only from those geographical areas from where you would want and can extend your services.

Businessmarketingagency - Smart Internet Marketing SEO----


Internet marketing blends together creative and technical aspects of the internet, which covers design, development, advertising and sales. Some of it's methods include search engine marketing, blog marketing, viral marketing etc. Basically it involves the development and advertisement of an organization through online media. It does not simply mean developing and promoting a website. Rather a website is always created for a real organization having real goals.


Every minute detail of online advertising products, services, and websites, covering market research, email marketing, and direct sales are taken care of through various internet marketing strategies. Several industries including the advertising industry have been influenced by the internet marketing. It may appear comparatively an easy task to venture out into the scenario of online marketing. But one should never overlook the competitive edge,a sound business strategy offers in any kind of marketing. Of course the availability of latest and vast amount of information is one of the merits of this form of marketing. Here,the transaction is not restricted by business hours or days as a customer can access the internet, study and verify the products, and even purchase them at any hour of any day.


Internet marketing also facilitates a company to cut down the expenses which it could otherwise incur on the sales force. On the whole, internet marketing assists a business to spread out its wings from a local market to national and international market places. Moreover, it has a relatively low cost of entry when compared to any other form of the media.


Internet marketing has indeed become one of the major ways of making oneself known to the whole world. In fact in the present day scenario, there could be no better medium than this to market any kind of business.

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Buy Unique Visitors PPC Submissions----

Guaranteed visitors sounds good doesn't it? Targeted interested people reading your copy, your titles and clicking on your links. Where do you find the kind of visitors that are air breathing, mouse clicking ever looking for the silver bullet that will set their income on fire?

Well you can do it many ways for free online and those types of promotions should not be ignored of course but the most direct method is to buy unique visitors. You may or may not have ever used pay per click marketing but those who do seem to always produce better sales and signup numbers than those marketers who only use the free resources.

Are you one of them?

Now in order to use ppc advertising you as a business owner must know who your target market is before you start any promotional campaigns. Targeting the wrong market is as bad as not doing any marketing at all. They produce the same results for you, nothing.

If you've never use pay per click marketing or used a ppc submission service the best advice I can offer is to start with the smaller less expensive resources before you go dropping serious coin at the major three. If your total monthly budget is less than $100.00 then the major three will burn that up depending on the keyword set you use in a matter of hours or days.

Can you afford to stay in the game? If your sales copy converts well then your budget should be able to grow as your sales increase over time. The problem it seems is that everyone thinks and what really is confusing is that the also believe that success is just a mouse click away so why bother with learning about keywords branding or anything else? The money will just magically appear in their laps!

A fool and his money are soon parted. Goes for the gals too!

Ok back to reality. It takes three to five years to build any real business online or off. The reason is that we must first identify who our customers are and how to attract them to your site so they can either buy now, bookmark and visit later to buy or leave never to return.

Knowing who to target makes it an easier job of getting guaranteed visitors who are also highly targeted to your offers. When you buy unique visitors you have what's called "fresh people" or eyeballs looking at your offer. Now if the flow of traffic is solid and constant then testing your ad copy and headlines will reveal the path to the success you desire.

Not tracking is the single best way to lose big money!

As a business owner you must always test test and re-test in order to find what works. With the resources available online today it is not hard to find the guaranteed visitors you need at a price you can afford to use for a decent length of time. With out the time to test your headlines you will be wasting your money when you use ppc submission. PPC advertising is a craft, an aquired skill if you will that takes time and patients to mature into a profitable skill.

If you are new to pps advertising then it may seem very laborous to create even a short list of keywords that properly identify your target market. Your target market is those people who are more than a little interested in what you are offering. This make it easier for you to build a tageted list of folks who desire to hear more of what you are offering.

Even a small list under one hundred members can produce a substantial income for you provided you have taken the time to create that very important keyword list.

Ask others who are not familiar with your business to read your copy and give you feedback. It may surprise you how far off you really are from what you thought was the correct target.

Proper and careful use of the power of pay per click marketing does and will produce the results you are looking for. It's just a matter of getting guarantee visitors who are also targeted to your offer. You have nothing to lose but sales, signups and new members joining your programs if you aren't already using ppc advertising.

The bottom line is this. If you don't have traffic then buy unique visitors for your online business and track the results. Don't be afraid to test every word of your healine and descriptions to squeeze every once of fat from it so it's just the steak. Give your interested visitors what they want or you will lose them forever which would be a total waste of your time and money. Time is money.

Don't just think about getting unique visitors, actually take the action. You will be happy with the results.

Campaign strategy for Paid placement------

A Paid Marketing campaigns provides immediate search engines rankings for your most important keywords. It doesn’t determine weather it is a dynamic, static or flash based website. A paid PPC Marketing campaign should be well versed and knowledgeable based marketing that fits your requirements. Your PPC campaign should be unique and designed to your company’s marketing objectives.

Understanding the objective of your Pay per click campaign management should be your first goals. During that state you should determine which PPC search network is a best suit for your which return maximum cost-per-click for your selected key words and key phrases and aim at getting maximum return on investment (ROI)

Goals for PPC Marketing campaign Strategy:

1) Your first goal is to generate leads, increase sales and signup for your businesses.

2) What is the rate of clicks you receive per day per week and per month from what search network and also from which keyword phrases?

3) How does it cost for you per lead from the clicks?

4) What is your cost per acquisition per click?

5) How many order do you receive from your PPC Marketing campaign?

6) What is the conversion rate per click?

7) How good is your profit for PPC Bid campaign and how much is the margin

8) Who are your competing websites?

9) Cross check your campaign with other PPC campaign if you are running one.

The bottom-line is monitor your PPC campaign which is key for a successful pay per click search engine marketing.

Click Fraud, Google Agrees To $90 Million Settlement In Class Action Lawsuit---

Google has agreed to a $90 million settlement fund in the class action lawsuit filed by Lane's Gifts & Collectibles that came to light last April. We're working on getting details about who will be considered eligible for payment as part of the class, exact details and other information, so expect more to come and be postscripted here.
Postscript 1: Google sent this statement:

We are proposing a settlement with the plaintiffs in this case. The proposal would allow advertisers to apply for credits for clicks they believe were not valid. Specific details of the settlement will remain confidential until it is presented to the judge. We do not know how many advertisers will apply and receive credits, but the total amount, including the legal fees determined by the judge, will not exceed $90 million.

Google's also posted a much longer statement on its blog here. It covers that the judge still needs to approve the settlement, which would allow any Google advertiser to apply for credit involving questionable clicks from 2002 through the official settlement date. Specifically, it would be credit to buy new advertising given, not a refund.

Important Legal Notice Regarding Your Google AdWords Account

This court-ordered notice may affect your legal rights. Please read it carefully. If you purchased online advertising from Google between January 1, 2002 and the present, you are a class member in a class-action lawsuit in the Circuit Court of Miller County, Arkansas. This notice is to inform you of the Court's certification of a class; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement.

Click Fraud and the Downfall of Google-----

Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago.

The practice, known as "click fraud," began in the early days of the Internet's mainstream popularity with programs that automatically surfed Web sites to increase traffic figures. This led companies to develop policing technologies touted as antidotes to the problem. But some marketing executives estimate that up to 50 percent of fees in certain advertising categories continue to be based on non-existent consumers in today's search industry. Sam Fritsberg of ArticleDash.com states that the fraud has reached proportions that would shatter Googles stock in half, overnight, were they more widely known.

"We continue to detect click fraud, especially with Google's Adwords and Adsense programs, and the numbers grow each and every month." says Sam. "I wouldn't be suprised if many of the advertiser horror stories are in fact true and there are people who make thousands a week commiting pay per click fraud by clicking on the ads served on their own website for commission." adds Sam Fritsburg.

In one recent example of the problem, law enforcement officials say a California man created a software program that he claimed could let spammers bilk Google out of millions of dollars in fraudulent clicks. Authorities said he was arrested while trying to blackmail Google for US$150,000 to hand over the program. He was indicted by a California jury in June.

Matt Parrella, chief of the San Jose branch of the US Attorney's Office in Northern California, said that case was "not unique." The problem "is certainly not shrinking, and we're ready to prosecute people," said Parrella, whose office handled the Google case.

Click fraud is perpetrated in both automated and human ways. The most common method is the use of online robots, or "bots," programmed to click on advertisers' links that are displayed on Web sites or listed in search queries. A growing alternative employs low-cost workers who are hired in China, India and other countries to click on text links and other ads. A third form of fraud takes place when employees of companies click on rivals' ads to deplete their marketing budgets and skew search results. "Click fraud not only is used to attack competition, but as a rip off by publishers who click on their own ads, the ones being served up on their own websites, in an effort to steal advertising dollars by the click", says Sam of ArticleDash.com. "Our solution to this model is to offer webmasters free organic search engine optimization, but in a way that helps the net rather than promoting the current fraud Google is making billions from."

Although the extent of click fraud is impossible to measure with any certainty, its persistence has exposed a fundamental weakness in the promising business of Internet search marketing. Google is tight lipped and has declined to comment.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up," said John Squire, vice president of business development of Coremetrics, a Web analytics firm. "Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." Maybe ArticleDash is on to something here. Maybe organic is the way to go afterall.

Unlike advertising in traditional media such as billboards and print publications, "cost per click" Internet ads displayed with specific keyword searches have been promoted as a definitive way for companies to gauge their exposure to potential customers. As a result, US sales from advertiser-paid search results are expected to grow 25 percent this year to $3.2 billion, up from $2.5 billion in 2003, according to research firm eMarketer. From 2002 to 2003, the market rose by 175 percent.

"As more advertisers have competed for desirable keywords in their industries, the cost for clicks has risen too." Sam of ArticleDash.com continues, "On average, advertisers are paying 45 cents per click this year, according to financial analysts, up from 40 cents in 2003 and 30 cents in the second quarter of 2002. In certain sectors, such as travel, legal advice and gaming, the cost can reach several dollars per click." The implications are indeed disturbing.

But marketing executives say click fraud is pervasive among affiliates of search leaders Google, Yahoo-owned Overture Services and FindWhat.com. In a typical affiliation, any Web publisher can become a partner of these large networks by displaying their paid links on a Web page or within its own search results and then share in the profits with every click. "A common practice is the use of proxies, where by tricking Google into thinking the click is originating from another computer, possibly in another country, and the click fraud artist... more webmasters than you think.. walks away with a handsome undeserved profit." says Sam.

"There's a fatal flaw in the cost-per-click model because a ton of marketing dollars can be depleted in a fraction of a second," said Jessie Stricchiola, president of Alchemist Media, a search-engine marketing firm based in Los Angeles that specialises in fraud protection. "Technology is continuing to be developed that can exploit this pricing model at incredibly high volumes."

Google's Answer
Google declined an interview for this report, but the company said in a statement that it has been "the target of individuals and entities using some of the most advanced spam techniques for years. We have applied what we have learned with search to the click fraud problem and employ a dedicated team and proprietary technology to analyse clicks." Many disagree, however, and claim that the pay per click indestry is doomed. Organic Optimization a la ArticleDash.com seems to be the next big thing, and at least this time the risk is limited and the free upside results seems unlimited.


Click to conversions- Our PPC services will make it possible---

Having a high-quality and attractive website is important, if you are aggressively involved in on-line marketing. But it is not the end. On the contrary it is the first step for effective on-line marketing.

Most important of all is to have your potential customers visit your sites. Only when there is a constant flow of traffic to your site, there are chances of conversions. Conversions lead to sales and sales lead to profits. Pay per click advertisements on internet are attracting quality traffic to business sites.

The success of PPC program has made it competitive and expensive. As a result it has become necessary to keep a track of your cost per click and to seek professional help to manage your PPC account systematically.

Oms3 can do that for you. Our professionals with years of experience have the competence of handling PPC programs for clients irrespective to their fields of business. Keywords which have higher usage with your potential customers are evaluated. Various keywords, text and design for the ad are first tested on a group of potential customers and based on that the final feel and look of the PPC ad is designed. Personalized pay per click campaigns suiting the business requirements and budget of the client are designed.

PPC services from our side, improves your ranking in the search engines, so that your ads appear first, when your potential customers are searching for the products and services you offer.

The clients have to pay only for the ads that have been clicked and viewed by their potential customers. Moreover having years of hands on experience enables our professionals to provide you with best bidding rates for the keywords. A weekly report is sent to the client, analyzing the success of the PPC program.

Contact us right now and lets become business patners.

Combing The Power Of Google Adsense And Email Marketing----

In the past year, Google Adsense has become the “It” way to make money on the Internet.

But even if you already use Google Adsense on your site, you are probably leaving money on the table. Let me explain why…

Most people create a site, slap some content and then wait for people to click on their ads.

But once people click on an ad, they are gone….probably forever!

One method that smart Internet marketers use to maximize their Google Adsense is to harness the power of their email list. By getting people to subscribe to their list, website owners can continue to make money from their readers.

By utilizing the power of their email list, website owners can dramatically increase their Adsense income.

Here is how you can do the same. In the following article, there is a step-by-step list of how you can harness the power of your list to create a steady stream of Adsense revenue.

The first step is to create a topic that is in high demand. A good topic would be something that people have an interest in, or information that can help your readers personally or financially.

Your next action would be to create content for your site. The idea is to write or use information that would provide value to the reader. All your articles should help improve their life in some manner. You can create content for your site in a large numbers of ways. This can include:

· Your own web articles
· Guides, product evaluations, and “How To's”
· Blogs and RSS Feeds
· Public domain works
· Private label rights
· Hiring a freelancer to write your content

Obviously creating content for your site is an ongoing process, so once you've created at least 10 pages of quality information for your readers, you should create your web pages and optimize them for Google Adsense.

As you are designing your pages for Adsense, you should keep one thing in mind- Your primary goal is to get people to click on your Adsense ads.

So don't give your readers too many options. As a result, it is important to keep your web page simple. To do this, you should include do the following:

· Place the article on the web page
· Ad all three Adsense blocks in prominent places
· Make sure that the ad blocks look like standard text, with the no borders and blue links
· If you have to have other links on this page, include them at the bottom where there is a less chance of being clicked on

After designing your web pages, you need to create an autoresponder sequence for your email list. The primary focus for each email is to get people to click on your Google Adsense pages. So it is important to create and intriguing title. Then in the email, write a little bit about the importance of the article and tell your subscribers how they can learn more by clicking over to the site.

Once you've created your sequence of bringing readers to your Adsense pages, you should start promoting your lists. You can do this by articles, PPC, ebooks, viral marketing and SEO. The more people usually means more money, so you have to continuously work at marketing your website.

Once you have finished creating your Adsense and email system, you should go back and continue to add more content and market your site. By having a large selection of information and more readers, you'll discover that your Google Adsense income will grow exponentially.

Cost Per Click Bid Management----

What do you mean by Pay per click (PPC) Search engine marketing? When you ask a Internet surfer about cost per click search engines they view it as a search engine where you search for information. But when you ask the same question to a person who runs paid inclusion in search engines it is an inexpensive way to drive targeted traffic to their website.

This is how Pay per click works, if any one wants to bid on keyword in search engines for their website they open an account with these search engines which needs some amount as deposit to start with. After creating the account with search engine the next step is to enter the URL of the website, a creative Title, and a description and bid on keywords. The keywords are identified and researched carefully before bidding. So every marketer chooses the right keyword to target.

So when a visitor searches for a certain keyword for example "shoes" the information you had given appears in the sponsored links of that search engines. Sometimes your website would be displayed above all the organic listing in the search. So in that way you website is found by the visitor who is intending to buy "shoes".

Major PPC search engines?
There are numerous search engines out there but the top ones are Google Adwords, Overture and Findwhat how has got a major share in the PPC search engine market.

Initial investment for starting a PPC Campaign - There is nothing like minimum investment expect some amount for activating your account you can start the campaign for which ever amount you want even with Dollar Five. And the price of your keyword can be decided by yourself. Also you can adjust the price of the keyword according to your requirements. If the keyword you have picked doesn't gets your enough satisfaction you can drop it and pick a new work which works for you.

The bottom-line is Bidding the right keyword for you PPC campaign is key for a successful pay per click search engine marketing.

Creating Landing Pages For Google Adwords----

In creating a Google AdWords campaign, advertisers often spend most of their time creating their ads and researching their keywords. There is often little or no thought to where the surfer will be sent when the ad does its job and generates a click. Often advertisers send the surfer to the home page of their website, hoping the website will do the rest of the work. These advertisers are neglecting a very important part of their AdWords campaign: the landing page. A good landing page is just as important as a good ad, good keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.

When creating your landing page remember to make it specific to the ad that is sending the traffic. As with everything else, the landing page must be highly targeted. If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. There is nothing worse than having a customer who is ready to buy but can’t.

The role of your ad is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Make sure you can convert the surfer within 3 clicks or less. If the surfer has to click more than 3 times to buy your product you will probably lose the sale. Ideally you want the surfer to click only twice, once on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.

Remember that surfers are impatient. You need to give them what they want with as little effort as possible on their part. Therefore, it is important to always keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when creating your landing page.

The landing page is where you will use all your copywriting skills to complete the sale. As I said before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you need to explain all the benefits and features of your product or service. It is important to remember that your landing page is your sales page.

Your ad did its job by generating enough interest in the surfer to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to complete the sale. The best way to do this is through a good headline. This headline should hook the prospect by appealing to her self-interest. What’s in it for her? How will your product or service benefit her?

Continue to expand on your headline in your copy with more benefits for the prospect, and support these benefits with the features of your product or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to build some excitement in your product or service.

Use plenty of bullets and lists in your copy to show your benefits and features. Bullets are essentially mini headlines. Bullets can be used to summarize all benefits the prospect will gain from your product or service. They can also summarize all the problems your prospect is experiencing and that your product or service can solve.

Headlines, subheadings and bullets are very important aspects of your landing page. As I said above, surfers are impatient and impulsive. They tend to be in a hurry and want instant gratification. As a result, they often only scan the page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. It is important that you get all the benefits to the prospect included in your headlines, subheadings, and bullets, for this reason. Of course there are also surfers who will read your whole page, so you will need to have good copy, which provides greater detail and all the information the prospect needs to make a decision.

Pictures are usually very effective, especially if you are selling a product. In this case make sure the surfer gets a good, clear look at the product. Since the surfer cannot touch the product it is important that they get as much visual information as they need. Your copy should support your pictures and your pictures should support your copy. The important thing is that the landing page is focused on what the prospect wants. So if the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see pictures of gold plated doorknobs, and only read text that describes the features and benefits of gold plated doorknobs.

Finally, at some point you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. The surfer should only have to click through to your order page to provide their credit card information. If you are only looking to generate leads, have the form they need to fill out on the landing page as well.

The landing page is a very important aspect of a Google AdWords campaign. You should spend the same amount of time, if not more, creating your landing page as you do creating your ad and generating your keywords. By creating effective landing pages you can improve the overall profitability of your campaigns. Improving the profitability of your campaign can allow you to bid more per keyword and generate more traffic. In end, the landing page is an integral part of your search engine marketing and should not be neglected.

Determining Quality And Low Cost Pay Per Click Internet Advertising Services----

As Pay per click’s name suggests, you only pay for actual click through to your web site. Inexpensive Pay per click internet advertising lists your web site according to your bid for a certain search keyword. Of course, Web sites which pay more are ranked higher.

Pay-per-click internet advertising can be a very reasonable cost compared to other manner of promotion on the Internet. You don't pay any amount until a visitor actually clicks on your listing and go to see your web site. The low cost pay per click internet advertising counts how many visitors click on your listing and takes the money out of an account you have set up with them.

You host the images to be used in your low cost pay per click internet advertising, so you can monitor and change the banner at anytime. Targeted advertising in pay for clicks will help increase the amount of customers you obtain at a controlled cost.

There are many low cost pay per click internet advertising solutions available in the internet. All you have to make sure is that the advertising solution guarantees your satisfaction and your web site’s traffic.

In determining good quality and affordable pay per click internet advertising service, make sure to run very carefully planned and structured promotions in order to boost the targeted traffic to your web site and increase guest conversion rate.

Make sure that the pay per click internet services you applied for studies your business as well as your competitors. Plus, don’t forget to give specific details regarding your target audience for your web site.

After the cheap pay per click internet advertising solution has finished studying and analyzing your business, research to produce the most appropriate keywords for your business. The pay per click internet advertising solution would then prepare an exclusive copy of the advertisement to be able to catch the attention of the would-be web site visitors.

For successful pay per click internet advertising, you and the solutions should identify appropriate landing pages. If needed, a number of changes are suggested to construct the perfect landing page which would work for an entry point to your website.

It is one great way to increase the visibility of your new web site. It is the fastest growing marketing tool there is today. Because of a wide range of companies servicing inexpensive pay per click internet advertising solutions, you must be careful to choose which company to trust. You should be able to research the service quality they are willing to offer


Do Pay Per Click Advertising Campaigns Really Work?----

Pay per click advertising works through search engines that have an agreement with a business. This business will place a small ad on the results page for certain key terms. The listing on the search engine page usually has a title, a short heading, and a short promotional wording blurb. Depending on the search engine, the advertiser may or may not get to control the text. The advertiser pays nothing to appear on the results page itself. He or she only pays a previously agreed upon amount to the search engine when a visitor clicks on the ad itself.

Despite its popularity and its once record profit returns, pay per click advertising has lost something in returns. It is still, however, one of the best, fastest, and most effective methods of advertising on the web. According to Google's record profit posting recently, lots of people see these ads and click on them. While it is true that pay per click advertising is only worth it if the sale gets from click to close, those businesses that do manage to close the sale have an excellent deal in their hands with pay per click. This means that customers are usually directed to their site for about five cents each, depending on the price of the key word. Pay per click advertising is even better than high search engine rankings because the ads can go up in just a few minutes while changing your web page content to improve your rankings, even with the help of a search engine oriented text company, can take weeks.

There are many different current companies that offer pay per click advertising. Google's pay per click program is called AdWords. Google estimates that over eighty percent of internet users visit Google as a search engine. That results more customers seeing the ads than most businesses ever thought possible. Google allows you to create your own ads. They do, however, have a service that will design your ad for you if you choose. Yahoo is the other most popular pay per click program. Yahoo's Overture works through partner sites like MSN and Alta Vista. Through these many sites, they claim to allow you to reach over ninety percent of internet users.

Choosing a company to sign up with can be difficult, but the most difficult part of pay per click advertising will be the planning and writing stages. To make the best pay per click ad campaign, you have to bid on key word phrases that work best for you, write the most effective ads, and have a strong, quality page when they click on your ad. The price of some key word phrases is extraordinarily high, so picking the right phrases immediately is your best bet. If you know how to catch the customer's attention and offer them a perfect presentation, you will get the sale almost every time. If you don't, you will lose some serious money with pay per click advertising.

Some people recommend using a search engine oriented professional to design your pay per click advertising campaign. However, the right campaign can be self-managed, with the right skills. You need some understanding of consumer psychology, excellent writing skills, and plenty of time to research what will work for you. Before you get ready to start your pay per click campaign, be sure to do some research into what is out there with regard to your product or services. When you get ready to write, you'll want to notice that the best campaigns are legitimize by what their pages declare about them. Without that legitimacy, your ad will not only fail, it may be removed by your pay per click service. The search engine company you choose to work with may be able to help you find the right key words, but their suggestions can sometimes be ineffective. You can find the best key words by using several services and performing web research on a regular basis.

Pay per click advertising campaigns can be very effective if your ad is well written and if your target site helps to complete the sale with the customer. Without these elements, pay per click advertising is simply a waste of your valuable time and money. You would be better off with a traditional ad campaign.


Does Pay-Per-Click have a future?----

Reading the Google hit piece that appeared in Barron's this week got me thinking about the whole pay-per-click model. Pay-per-click (PPC) has been around for more a decade, and while Google has made some positive changes to it, it's showing its age.

If you think of the Internet advertising process as a series of actions, it would go like this:

Impression -> Click -> Action

Back in the old days the metric was CPM (cost per thousand), and advertisers paid per impression (getting the ad on the screen). CPM favored the publisher over the advertiser, as the publisher's responsibility ended at the first part of the process. DoubleClick, an early ad serving company, came up with their DART system to match the right advertiser with the right screen in order to maximize the return on CPM.

PPC moved the metric forward in the process, measuring success (and payment) based not on how many times the ad was served, but how many times it was actually clicked. When most people think of PPC they think of Adsense, Google's contextual advertising engine. But PPC is employed in banner advertising, on big ad farms like Doubleclick and other companies, and in some affiliate programs, though the number seems to be waning.

The latest incarnation of search engine based PPC (thanks to Google), works like this: you select keywords that you think people will use to search for stuff related to what you sell. For example, if you sell pretzel dough you might want to advertise under pretzels or making pretzels or something along those lines. Selecting keywords is way beyond the scope of this article, but there are plenty of companies out there that make a living helping you pick keywords. Anyway, you then bid on those keywords and your ad is shown on the page with the search results.

With Adsense Google moved the context from the search engine results page to your web site content. It reads your site and decides what keywords to use to display advertising on your site, just as it would with a Google search.

For affiliate programs it's a little different, but the concept is the same. You choose the ads (or pay someone a piece of the action to choose the ads for you), and they get displayed on your pages. Rather than selecting the keywords explicitly, you are selecting the ads based on what you (or your agent) thinks people who have chosen to read your content may have an interest in seeing.

When someone clicks on the ad, you get paid. It's that simple.

For Adsense, appearing first on the list makes all the difference. A study suggests that being the #1 choice increases your chance of being clicked by up to 40%, because a lot of people don't look past the first entry (I always check the first few). The difference in bids between the first position and second position could be staggering. For example, 1900 people searched Google for the word tax yesterday. The top spot in Adsense would have cost you $25.12. Positions 2 and 3 drop to $6.96, and 4 and 5 would have cost you $4.24.

My experience with Adsense tells me that in this case the first position would probably pay Google close to $10.

As the publisher, this is a home run. Every time the person clicks I get a $5 bill. God, what a country!

As the advertiser, $10 to get the person in the door seems like a lot of money to me. If I'm selling a high margin item (like maybe tax software or one of those quickie tax loans), it seems like it may be okay.

But I still have to get them to buy. Conversion rates (getting the person to take some action once they've clicked on the ad and gone to your site) vary wildly, but I always use 1.5 - 3% of those who click on an ad. That means that 97 - 98.5% of the people who click on the ad do not buy. Let's use 2% as an example. That means that for all the five dollar bills flying into the publisher's pocket, only about 2 people out of every hundred will buy anything. So for every $1000 I spend I get 20 sales. That means that every sale costs me $50. Your results will vary, of course, depending on how targeted your keywords are and your industry and offer. Get the conversion up to 5%, for example, and you will be down to $20 per sale, which is a little better. I am designing a what-if tool to help with this, and I'll post it when it's ready.

One of the reasons for low conversion is probably click fraud. If an unscrupulous person wants to make money in PPC, all he needs to do is find a bunch of people (or computers) to click on the ads on his website continually, and he'll reap the rewards.

Barron's believes that the smart money is getting out of PPC. They cite FTD as an example:

Flower giant FTD Group (FTD) recently complained about the high price of search advertising. "During the Christmas season, certain online search engine costs increased significantly over the prior year, and as such we made the decision not to pursue the resulting high-cost order volume," said Michael Soenen, chief executive officer.

First off, let me just say that as an advertising exec I pitched FTD, and they didn't strike me as the brightest bulbs in the chandelier. That being said, it's easy to see why FTD wants out. Being #1 or #2 in the keyword Flowers around Valentine's Day would have cost between $6.25 and $10.00. There were 100,000 searches on the days close to VD on that keyword, and 11,500 on Flowers Delivered, which would have cost between $5.03 and $6.72.

Some simple arithmetic shows me that FTD nets about $6.20 per transaction across its network. So the transaction is either a wash or a loss. FTD is the number 1 ad on Google for their keywords, so I guess they decided to eat that first transaction, counting on continuity to save them. According to Barron's this isn't going to work either:

One industry executive noted that the lifetime value of a customer acquired through Google for his/her business had approached zero. Oops. So much for that theory.

So the answer seems to be that the big guys are getting out. Using the flowers example, though, the top 5 ads are FTD, ProFlowers, Hallmark, 1-800-Flowers and Teleflora. So I guess it's going to happen over time.

So where is the future? According to the inventor of pay-per-click himself, Bill Gross (formerly of GoTo.com), the future is in pay-per-action, which moves the metric down to the final part of the Internet advertising transaction, where we think it belongs. There's a terrific article on Seochat.com that has more information on this.

Pay-per-action is simple...both parties have a stake in the outcome of the click, whether that is a sale, a lead, or even an instant telephone call (more on that in part 2). We think this is going to be the next big thing, and it's already happening.
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