Saturday, January 2, 2010

Can Google Really Deliver Country Specific Searching?---

This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results.

Let's take a look at Canadian search results by

When you highlight "Canada" through Google search results and then start searching, you may be surprised at the amount of companies that aren't really Canadian. All of this also applies for the UK and other major markets as well...

In fact, many of the "paid results" come from American companies. Now some would argue that this is to be expected, coming from American companies with large budgets but I would disagree because a lot of the bulk of the "Canadian specific" results are also American companies.

It is quite evident that this is a growing concern with business owners residing in different countries.

As an owner not from the US, I would rather compete with companies that are more local than not, simply because the results would then be relevant. Irrelevant results equal to poor results and less people take the search results seriously when they keep sifting through poor quality results online.

For example; If you highlight "search in Canada" and search for "web design", the top 2 results seem not to be from Canada. This is a serious issue. What if people click on "I'm feeling lucky", they are redirected to a company outside of Canada. The average person won't know what to think about that and may disregard searching through Canadian results any further.

The more content specific the results are, the more people will search through those results. The more people will tell their friends & peers to search through those results. See, as web marketers, we do have the power to create a search term that people get familiar with. Just look at "Blogging". A couple of years ago, if you asked people to search online for "blogging" sites, you would have had a lot of confused faces staring at you. Nowadays, if you search for blogging, there are more than 900,000 results found in Google and to top that off, there is more than enough paid advertisers as well.

What do we see changing in Google?

The #1 thing we are now seeing more and more is search results listing websites with country specific domain name extensions. Here's what I mean by that....

If you were Google and you wanted to deliver better search results for Canada, how would you go about doing that?

I would look at 2 things:

1) Does the domain name end with .ca? (Ex.
2) Does the "contact" information about the company match the country - Street, City, Province/State, Country. Are all of these factors listed within the contact page?

These are very important factors, evidenced to the fact that, I see Google weighing your "contact" page higher than anything else within your website other than your front page. So the moral is, make sure to list EXACTLY where it is that you do business within your contact page. Your website will rank higher for local searching when this technique is utilized.

Second, make sure to buy a domain name(s) that is country specific. If you live in Canada, buy a domain with the extension (.ca). If you live in the United Kingdom, make sure to buy a domain name with the extension (.uk). If you live in the US, make sure to buy a domain name with the extension (.us).

You may be asking, what if I don't want to concentrate on just local searching? Create a separate website to target different areas. There is nothing with .com, in fact most people automatically type in .com but, if you truly want to target locally, you have to play locally.

The future of search engines is local searching! We are seeing an increasing amount of evidence to sustain this claim. Targeting locally is a great start and will ultimately help you to target internationally later on!

I hope this article helps you out!

Can You Survive Google's Jagger Update?----

Google recently carried out a major update on its ranking algorithm, dubbed "Jagger" by the SEO community. Many webmasters have been left scratching their heads, wondering why their websites are no longer appearing for search terms they previously ranked well for and gained traffic from. So what can you do in the aftermath of "Jagger", and how can you safeguard yourself from future updates?

First, a little bit of history. What is a Google algorithm update?

Google, like all search engines, has an algorithm that is used to determine the order of their search engine results pages (SERPs). This algorithm is made up of over 100 factors used to determine the ranking of a page. The reason Google needs to continually update this algorithm is to combat unscrupulous search engine optimisers who figure out factors of the algorithm and then try to exploit them in order to gain high rankings. This exploitation usually results in poor quality, or "spammy" pages, which are irrelevant to the user and therefore not results that Google wants to provide.

Historically, there have been a series of code-named algorithm updates that have resulted in large drops in traffic for sites, such as Florida, Gladys, and Bourbon. These updates have seen seemingly fine websites take a hammering and Jagger has been no different. So what happened?

It's still too early to ascertain exactly what has happened, as the update is still in progress and will take a little longer to settle. Webmasters that are feeling the pinch have complained that they are losing business specifically due to the loss of traffic from Google rankings. So remember this – Google provides your search results for free and they don't owe you anything! Relying solely on free Google traffic to keep your business afloat is a misguided strategy at best.

Think of the other search engines that can provide quality traffic. With some effort MSN and Yahoo! can both send targeted visitors to your site, with MSN in particular being easier to optimise for competitive terms and statistically proven to send converting traffic to your site. Ask Jeeves has emerged as the 4th most popular search engine and is also worth keeping an eye on.

Look for websites relevant to yours that you could advertise on. Many websites get much of their converting traffic directly from well placed links on other sites, and if your profits from these sales are larger than the cost of advertising then it will definitely be a worthwhile investment. Think of sites that complement yours rather than those that provide similar services when looking for these opportunities.

Consider a Pay-Per-Click campaign. Some people turn their nose up at having to pay for traffic, but consider the ROI of your campaign rather than the initial cost. If you can strike the right balance between your cost per click and conversion rate then this method can turn out to be highly profitable. With PPC, you're not at the mercy of algorithm updates. And think of the manpower costs associated with optimisation for organic results before considering them "free".

The Jagger update has been ongoing since mid-October and is still being finalised, so it is still too early to speculate about what has been targeted and why. But the lessons of Jagger are as clear as the Florida update back in November 2003. Don't put all of your eggs in the Google basket!

car insurance going dutch----

Car Insurance going dutch

In the dutch version of google the keyword prashe "car insurance "is an very populair. Eventough the speak and wrtie dutch in the Netherlands there are still more than 30000 searches in english. The dutch word for ca insurance is "autoverzekering " . This keyword is lookedup more than 100.000 times. So " car insurance " is 30% of the normal search.

This is beacause the Netherlands has a lot of immigrants who don't speake or write dutch. About 15% are not native Dutch people. So there is a big market for english searches in the dutch version of google.

The website is an insurance broker in the Netherlands who has now some pages rewritten in englisch to attrack an other group of customers. Because there is not a lot of competitors for this keyword the website rose within notime to a #9 spot in the dutch version of google.

Soon there will be more keywords added to the webiste according to ohter kind of insurance.

Carry On Vigorous Site with You-----

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It has the features of a social network site and the ability to make your profile. It shares the information with the ultimate goal of helping the community. As a search engine SEO Delhi company e-Fuzion helps in your specific needs. Eventually, SEO Delhi aims to help your web site in supporting plug-in for an additional service like trading, battering, auctioning and dating for free. As every one knows search engine only works for ranking the web site. And you can even write one for your own use. As you know, plug in also called add-ons or add-ins is a computer program that is added to application software to enable it to perform specific functions. Here another way for e-Fuzion helps the community. With its plug in process, members can start their own unique searching services and offer them to the e-Fuzion services. This SEO Delhi company e-Fuzion provides varieties of searching process on different search engine basis. SEO Delhi nothing like that will happen, it contains different smart searching process to keeps things in order. Its intelligent searching company will be in place, that can detect abuses, flag the offenders and delete the abuses.

Catch Huge Profit with SEO Process----

The importance of optimization is that the search engine will ensure that you will get traffic on your web site. For a business to survive even a small period of time on the Internet, it needs a lot of web traffic. A web site with a lot of visitors will have a flourishing business. Web sites and their marketers work hard to ensure a consistent flow of traffic and become a favorite of a search engine. All the hard work will benefit your web site and result in your site being on the first page of a search engine result. The competitiveness of the online market has increased the importance of Search Engine Optimization. There are multiple help aids that can search engine optimize your web site's content. Your web site will benefit from the increased marketing done by the optimization. When a search is carried out that is related to your web site, Search engine optimization will make your web site unique and will stand out from the competition, causing your web site to eventually reach the first page of the search engine results for your topic. The amount of web hits you get basically controls the amount of profit you make from your web site. With SEO Delhi Company you did more hits and get the higher returns. Becoming a search engine favorite should be the common goal of all web site businesses in order to ensure that you have a large and consistent amount of traffic to your site.
In order to get the most benefit from your web site a search engine optimization will help your web site and business flourish. It will improve the amount of hits and keep customers coming. People will find your web site in the first page of the search engines' results and will get you more traffic because of it.

Catherine Bach Posters, Introducing Data Centres, And How The Effects Of Big Daddy And Jagger May Mean The End Of High Ranking As A Measure Of Successful SEO.----

My Catherine Bach posters page used to be on my site at but for various SEO reasons I moved it and all my other poster pages over to my web space at my broadband provider NTL so her posters landed up at my ntlworld homepages. Around this time I registered and pointed it from the registration company using a 302 temporary redirect to my ntlworld web space.

This was a far from perfect solution to anything at all. I was rushed with this, flustered with that and I didn't take time to do a proper job. This threw up an unlikely benefit, though, one I may not have noticed otherwise.

What I should have done was to move the posters, as soon as they began to get successful in their own right, over to their own dedicated web space under their own domain name. Which, just recently, I did, I've been kind of busy with my SEO work plus, of course, there's always a ton of optimisation-related study to be done. So I just recently got round to this and now my SERPS are in great confusion.

Plus, of course, a lot more than is usual is affecting Google's results just now. We're experiencing the end of the Big Daddy Data Centre upgrade. Some say we're still suffering the aftershocks from the Jagger algorithm update from last year. So the SERPS are turbulent. You can input a query into Google one minute and get a certain set of results, try the same search a few minutes later and the returned results will show a significant difference. This makes life quite extra-ordinarily difficult for the practicing search engine optimiser as clients will most often judge results purely by the position that they see their site returned in Google's results in a search for their keywords or phrases. It doesn't look good if you inform a client that they're now at position three and when they look for themselves they're at position thirty-three.

Those of you who have the Google toolbar can probably check the variations in the results for yourselves. Open your browser to a Google search page and input a phrase where you know a particular site should normally be returned in the top ten. Examine the SERPS. Then try the same search in the search box in the Google Toolbar. It's increasingly probable that, while the returned results won't be wildly, hysterically at variance with the ones you've just seen, they will be different to a significant degree.

Google doesn't give its results out from just one place, it distributes them from a series of data centres which are located around the world. When a new set of results is sent to the individual data centres the nature of telecommunications being what it is they don't all arrive at the same time. This results in what could be described as a series of mini-Google Dances across the range of data centres. In practice this means a search will produce different results from different geographical locations around the globe at different times. This wasn't a problem when it was a regular and predictable occurrence but now it's so frequent it can be confusing for searchers. Worse, of course, if my client's in the States and I'm here in the UK. I can click through to Google America but still there's no telling which data centre I'm going to get, and I've no idea what my client's going to get either, which complicates matters even further. Not to mention, of course, the problem of the Google "Sandbox" causing sites to appear briefly at the top of some SERPS thus muddying the search waters still more.

The practical consequences of all this are that in one set of search results I get my old page about Catherine at ntlworld appear and the page at isn't even anywhere in the SERPS. In others, neither appear, while in some the ntlworld page is in the top ten with here-be-posters nowhere in evidence. Encouragingly, though, in some others the here-be-posters page is rising rapidly through the ranks. So, if I can't rely on a stable ranking for input, what can I do to determine if I finally now have the content and link strategy right?

Noting an increase in traffic could well be part of the answer. With SERPS fluctuating the way they are an accurate rank is difficult to pin down but a significant rise in properly targeted traffic should make its presence felt by an increase in ROI - and that, after all, is what SEO is all about. High ranking itself, in all the confusion, is starting to take a back-seat to what should have been foremost in our endeavours all along, an increasing volume of interested visitors.

Indeed, the good news for Catherine Bach is that, judging by her traffic, her poster page seems at last to have found a home at Her stream of visitors, quite justly I say, rises as I speak. I mean, Jessica Simpson is fine but hey! She's no Catherine Bach!

Cheap web hosting Guide----

Check out all features, plans, data transfer, mysql account, and emails. Figure out your attention in starting a website. If you are planning on selling things or posting up things for fun

Choose An Easiest SEO Tech---

SEO Delhi Company provides a better option for your Web site. SEO Delhi is an extremely talented team of SEO Experts and Web Design Professionals based in New Delhi, India. It provides highly proficient website design and web development services to clients in Delhi, India and abroad. SEO Delhi Company assists in Search Marketing and creating Strategic Framework for their websites and online assets which ensures successful accomplishment of projects in every respect.

Our expertise make us so confidant we will deliver the result or return your money. As we trust your money worth a lot.

The benefits for using our SEO Delhi Company e-Fuzion are:-
It is guaranteed (See our SEO Guarantee Page)
We can deliver the result or else won't waste your time.
We are providing offsite marketing FREE. So you just don't have to wait for traffic until you get results in search engine. The quality traffic you will start getting from the same day we start SEO.
We Follow Completely Google Webmaster Guideline so no chance of black hat methods. No Spamming!! No fear of getting blacklisted with underground methods.

So if you're a web site owner and looking to expand your business, increase sales leads, or just lower customer acquisition costs, then search engine optimization is the next step for you. It's no accident that search engine optimization (SEO), web support and internet marketing is now the world's fastest-growing ad market. It works. It generates new business, and it increases brand awareness. For people serious about increasing web site traffic, online web advertising is a natural choice – specifically targeted at internet savvy users searching for services that relate to your web site.

Choose It and Achieve the Higher----

Providing the services in the SEO services in Delhi consultancy and internet by branding strategies is e-fuzion services, a leading organization offering services in web design and development, internet branding, advertising and marketing. e-fuzion uses the best practices in search engine optimization. You should understand that there are no set rules for SEO Services Delhi consultancy and it is usually play some with some elements like text, tags, internal linking and external linking for web site and brand promotion. And the success of SEO Services Delhi consultancy depends on how the consultancy is? e-fuzion offers the Latent Semantic Index based search engine marketing and DOM data board optimization marketing for web campaign. Besides, e-fuzion is one of the leading branding consultant for develop your website. It has rich experience in internet branding strategies. By availing services from e-fuzion, this brand will get definite visibility and you will have more sales and transactions. Its team of expert studies the marketing trend and takes individual approach for the promotion of your brand through search engine marketing and optimization services. With SEO Services Delhi consultancy, e- fuzion also offers high quality and search engine-friendly web site design services. It uses the latest technology and software like Perl, java. PHP programming. ASP for web design and development. The websites developed by e-fuzion are very much effective in getting traffic and generate more sales and transactions. e-fuzion uses the latest technology to manage, build and control ad campaigns applied in its internet branding strategies.

Choose Your Search Engine Optimization Company----

The process in which the website undergoes redevelopment to more effectively communicate your keywords to search engines is termed as SEO Delhi. Search Engine Optimization enables your website to rank higher on major search engines. The process is dependent upon two factors which are unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. There are other important factors too which determines the ranking with search engines termed as the architecture of the website, the visibility of the content, its underlying code and how natural site appears to the engines.

There are many companies that offer these services in the form of monthly management scheme. The SEO Services in Delhi are also in the form of contracts and companies do web promotion and Internet marketing activities for their clients. They take care of the website and report to client every month.

Then there are many SEO Delhi consultancies which are involved in this work. You can easily avail the services of the consultants at any time. There are maximum types of services through these consultancies like defining of keywords, writing of content on keyword basis, on page, off page optimization techniques and other internet marketing techniques.

SEO Services are provided in the form of outsourcing. You can outsource your website promotion work to different companies which are SEO Delhi experts. These all three forms of services differ in terms of cost. You can utilize any of these SEO Delhi services according to your needs and budget.

Getting a good search engine rank is not an easy task but it is a long process. You should beware of black hat SEO techniques as it may affect your business in the long run. Some of the SEO services Delhi are providing genuine services these days. If your website needs to be search engine optimized always take great care in choosing the SEO Delhi Company.

Choosing An SEO Consultant----

While the most important thing in creating a webpage is the designer a consultant knowledgeable in SEO is even more important if you want to have it show up well in search engine rankings. An SEO consultant can mean the difference between a cool page that nobody sees and a cool page that everyone not only visits but talk about.

A good SEO consultant will not only know the tricks of the trade but also how to use them best. An SEO consultant is as much an artist as the web designer. Whereas the web designer knows all of the tricks of the trade in creating a masterpiece of the internet the SEO consultant is the promoter that makes sure people travel to see it.

When choosing an SEO consultant make sure to find one that is willing to not only work with your website designer, or you if you are doing your own website, but also understands your needs. Am SEO consultant is not there to diminish your website or interfere with its look. They are there to be sure that it is designed from the ground up to utilize as efficiently as possible all of their SEO tricks. An SEO consultant will blend their techniques invisibly with your website. In fact that is how they have to work. The best SEO consultant will not even leave a visible footprint. They must be like the wind. A divine wind to protect your website and breathe inspiration into it.

The most important factor is to make sure that your SEO consultant can work together with your website designer as to not impede their efforts. Do what you did when you chose your web designer. Tell the SEO consultant what you need. Give them a time frame on when you need their services to work. Let them know what your future goals are and find out what they can do for you.

Choosing Keywords for Highly Optimized Web Pages----

This is allotment one of ten in this chase agent accession series. In allotment one we will outline how to accept the keyword phrases best acceptable to aftermath a aerial ROI for your chase agent accession efforts. Over this ten allotment alternation we will go through ten capital elements and accomplish to optimizing a site. Some accomplish booty a few hours, some may booty months depending on the competition, but in the end and if done accurately you will accept a able-bodied optimized armpit that will abode able-bodied and authority it's positioning.

Of advance all website's alter up and bottomward about able-bodied optimized sites will absorb added time on the aerial end of the rankings than ailing optimized or spammy sites which may see aerial rankings but which will lose those rankings over time.

Step One - Keyword Selection

Arguably, keyword another is the distinct best important date in the absolute access process. If you do not accept the actual keyword phrases you will not aerate your ROI on this campaign. I acknowledgment ROI and use it as a admonition that keyword another is not necessarily about attractive for the best searched phrases. A assisting access is one which produces the greatest acknowledgment on advance for the time and money that are accessible to put appear it.

Bigger Is Not Always Better

If you are a web artist in Seattle who has aloof started your own business, you could accomplish "web design" the targeted keyword byword for your armpit as it absolutely has the accomplished cardinal of searches with 707,962 in September 2004 according to the "Overture Chase Appellation Suggestion Tool". If you accept bags of dollars and abounding months to address aloof to attaining those rankings it could be done however, would that be the best use of your time? Alternatively you could ambition "seattle web armpit design" with 5,070 searches in September. A Google articulation analysis shows the cardinal of links for the top three competitors for the Seattle chase had 132, 21, and 47 appropriately admitting for "web design" the top three had 18,700, 5,420, and 1,310 admission links each.

With a acceptable armpit you would get added assignment than you could handle with 5,070 searches on Overture abandoned if you were baronial able-bodied on the above chase engines. This would acutely accommodate the accomplished acknowledgment on advance for the baby business buyer who best absolutely does not accept the time and money accessible to ambition "web design" and who wouldn't accept the manpower to booty advantage of the rankings alike if they were attained.

This is an acute archetype about it acutely illustrates that sometimes the byword with the accomplished cardinal of searches is not necessarily the best ambition for your business.

Phrases That Sell

Another application you will appetite to accomplish back allotment your keyword phrases is whether or not they are "buy phrases". Phrases with a aerial cardinal of searches that are not "buy phrases" will tend to accompany a lot of traffic, about the about-face arrangement will be far lower. Should you accept to ambition "buy phrases" you may not get the aforementioned cardinal of visitors about your arrangement of visitors to sales will be abundant higher.

In this archetype let's accept you are the business administrator for a acclaimed accounting company. There will be abounding choices you can accomplish for your targeted keyword phrase. The top searched phrases in September 2004 that were accounting-related are:

"accounting" with 156,095 searches

"accounting software" with 54,621 searches

"accounting job" with 32,015 searches

"accounting services" with 19,260 searches

"accounting firm" with 13,089 searches

Many ability go with their gut aptitude and attack to ambition "accounting". The botheration with this byword (other than the antagonism for it) is that the bodies accomplishing that chase are not necessarily alike attractive for an accounting firm. They may be accounting students, baby business owners not absorbed in hiring an accountant but aloof attractive for tax information, etc. "Accounting software" and "accounting job" are irrelevant, which leaves us with "accounting services" and "accounting firm" as the two capital options.

From this point an appraisal of antagonism should be performed and the pros and cons of authoritative anniversary the primary ambition should be advised based on the bulk of assignment it will booty to attain the byword vs. how abounding searches there are for that phrase.

Often promotions that ambition assorted "buy phrases" will end up far added acknowledged that those targeting phrases based alone on the cardinal of searches due to the added conversions and about decreased competition.

Tools To Use

Armed now with ability on how to admit and accept amid altered phrases there charcoal alone one question, how do you apperceive which phrases are alike searched? Fortunately there are a brace abundant assets out there to advice you acquisition out how abounding searches are performed for specific phrases. They Are:

The Overture Chase Appellation Suggestion Tool

A appropriate apparatus for researching keyword phrases. It indicates which phrases had the accomplished numbers of searches on Overture during the antecedent month. The better weakness it has, as far as applying it to the accustomed chase engines, is that Overture counts atypical and plural as the aforementioned and additionally corrects misspelling so the totals are all lumped calm in this apparatus admitting on the accustomed engines they are advised differently.


WordTracker is actual agnate to Overture's Chase Appellation Suggestion Apparatus except that this apparatus differentiates amid plural and atypical searches, does not actual spelling (i.e. it gives the cardinal of searches for misspellings rather than acclimation them and giving a absolute for actual and misspelled words) and gives the after-effects in predicted numbers of searches over all the engines per day rather than aloof one agent over a month.

They accept a abundant chargeless balloon that doesn't accord you as abounding after-effects but which can be actual useful.

When application these accoutrement I acclaim alpha with the Overture Chase appellation Suggestion Apparatus and already you've narrowed bottomward your choices, about-face to WordTracker to assure that you're accepting the appropriate advice in commendations to close (singular vs. plural) and additionally that the numbers match. Sometimes you will acquisition that the numbers are absolutely altered from anniversary tool. In this accident you will accept to use your best judgment.

Don't balloon to analysis misspellings back application WordTracker!

Tips & Tricks

There are no absolute "tricks" to apprehension the keywords you should ambition about there are a few tips. A few pointers that will advice you aerate your keyword selection:

Think like a layman. Aloof because you apperceive your industry agreement doesn't beggarly that anybody does. Don't aloof anticipate of the words you use to call your products/services, anticipate of the words you would use if you knew annihilation about it added than the actuality that you bare it. You may appetite to recruit a acquaintance and accept them run some searches for you.

Think like an expert. On the added ancillary of the coin, there may be phrases acclimated accurately in your industry that bodies "in the know" would use to chase for your articles and/or services. Be abiding to attending into these phrases. You aloof may acquisition some hidden gems that no one abroad has anticipation to target.

Don't ambition too abounding phrases. Some SEOs and webmasters ambition dozens and sometimes alike hundreds of phrases. The end result, they generally absence the ones they best capital to attain. Keeping yourself and your keyword annual focused will accumulate your armpit focused. If your armpit is focused you'll rank college for the phrases that will aftermath the accomplished acknowledgment on investment.


Test your phrases. If there is any agitation about whether a chase byword is annual targeting it's generally a acceptable abstraction to analysis the conversions through pay-per-click engines . Set up an annual with a PPC agent and bid on the phrases that you would like to target.

You accept to bethink that the PPC engines do not accommodate for the aforementioned bulk of cartage as the accustomed engines. Analysis the antecedent phrases, analysis another phrases, and see which aftermath the best results. Something abroad to accumulate in apperception is that PPC are not accustomed engines. If your ROI is not as aerial on added cher phrases that doesn't beggarly they won't aftermath the college acknowledgment on the accustomed engines area a top baronial does not amount money per click.

In the end you will accept accepted a solid annual of keyword phrases and if the PPC attack is accouterment a acceptable acknowledgment on advance you ability as able-bodied accumulate it active and adore the "bonus" cartage that it provides.

Choosing Search Optimized Domain Names-----

Choosing a good domain name for your business website can be very hard but it is also essential to get it right, after all you want it to work for you. In this article I explore the many different aspects that you should be considering when deciding on a suitable domain name. I also take you through the steps I follow when choosing an appropriate domain name for my websites.

All things considered what we are trying to achieve is a website domain name that adequately describes your product or service, is broad enough to allow for some growth and scope in product or service, is simple enough for a person to recall and contains your most important keywords/phrases. From an Internet marketing perspective there are also considerations of company and product branding that may be brought into this specification. From an SEO perspective it may be better to use an older or established domain name that has been registered and known by the search engines for over a while, these tend to be rated more highly by Google in a respect point of view.

In this article I shall cover choosing the best new domain name that you can without considering your individual marketing or brand requirements.

To do the following tasks I like to have a couple of browser windows open and a spreadsheet program. It may be required that you signup and login to certain websites, but these are all well known and respectable websites and do this at your discretion.

1. Load up overture inventory keyword volume checker in your browser window. Type in your product name or service and submit. Copy the results across into your spreadsheet.

2. load WordTracker in your browser, either using the free trial account or if you have a normal account, login. Now using the wizard type in the same product or service you type in the previous step. Run through the wizard and again, highlight and copy your results across into a new space in the spreadsheet.

3. Load up Google Adwords in your browser. Navigate to tools->keyword tool and type in the same keyword we used in the previous two steps. Ensure use synonyms are checked. Copy all words across into selected keywords and click estimate search traffic. Copy all results into a new space on the spreadsheet.

4. Using the spreadsheet we should have three columns and what we are looking to do is this step is weed out all items that are unrelated or irrelevant by deleting them from the spreadsheet.

5. Sort the three lists by search volume. Working from the top down, highlighting and copying to a 4th space in the spreadsheet the highest searched on and most relevant phrases. Repeat these steps until you have the top 10-15 phrases and keywords.

6. Identify your target market. Are you customers searching for your product in your local region or are they open to World wide suppliers? Having identified this we should use this as the domain extension (.com,, etc) in the next step

7. Using this basic list identified in step 5, you might be lucky and be in an industry with little or no competition, so what we do here is remove any white space in the phrases and input them directly into your favorite bulk domain name registering tool. Check them all and see if we are lucky to find one of these is still available for registration. If the highest searched on term you have identified is still available and this strongly relates to your product/service you should register it now. If none of these terms is available then try using a dash (-) between words and also try adding words to the domain, like "the" or "buy" to get as close to the highest searched on term that you possibly can. You can also try re-arranging the words in the sentence.

So, now you have your list of 10+ domain names for your website to choose from and you should feel quite confident that they are relevant to your product or service, contain highly search terms and are short in length. If you are in debate over which one to choose then always go for relevant and high searched terms first.

Choosing The Right Keywords-----

Internet marketing and search engine optimization hinge on knowing what keyword or keywords web search surfers are searching for on the web. By doing extensive keyword analysis you can zero in on the best keyword terms to use when setting up pay per click advertising, writing keyword articles, and optimizing web pages.

Not only is it necessary to know what keywords are searched for the most but also how many times particular keywords have been searched. There are a number of effective tools available for keyword analysis and keyword suggestion.

Yahoo Search Marketing

Yahoo has an excellent tool for helping webmasters and Internet marketers determine what keywords people are searching for on a monthly basis. This tool, located at is powered by Yahoo Search Marketing that was previously known as Overture.


One of the more popular tools for doing keyword research is Wordtracker.
WordTracker can be found at Keyword results provided by Wordtracker are compiled from Dogpile and Metacrawler. Wordtracker is not free but with the ability to do targeted keyword research the results can quickly pay for the software.

Once you have done some preliminary research you will need to decide which keywords or keyword phrases to target in your Internet marketing campaign. It is best to choose keywords that have a good amount of traffic without too much competition for placement.

For example, let’s say you are marketing a variety of photography books and you search on photography only to find that it had more than 1,000,000 searches last month. The competition for placement with this keyword is probably going to be pretty tough. Try researching on more targeted phrases such as nature photography, landscape photography, photography books, etc.

You will likely find that these terms have less monthly searches and much less competition. There will be a lower search to competition ratio. Generally, a keyword with 30,000 to 50,000 monthly searches is going to be one that you can compete for in terms of placement and being found on the search engines. Instead of spinning your wheels marketing for those who are searching for photography instead create multiple campaigns that market to more targeted keyword phrases.

You can evaluate the search to competition ratio by taking the number of searchs of a particular keyword and dividing by the number of web site which return for that keyword when searched. The higher the number the better. For example, if you have a keyword that is searched for 100 times in a month and when you search on that keyword you return 1000 results then the ratio is 100/1000 or 0.10. If you have a keyword that is searched for 100 times but there are 10,000 search return results then the ratio goes down to 0.01. The larger the ratio the better in terms of your ability to be competitive.

Finding the best keywords to use in your web site promotion is vital to effectively driving targeted traffic to your web site. Take the time to find out what people are searching for and your efforts will pay off in terms of traffic and sales conversion.

Class C IP’s----

Here is an SEO myth that has not really been proven one way or another yet. The myth is that having links from the same class C IP address will not help you. If you don’t know what I am talking about here’s how you breakdown an IP address.


So where the CCC is that number needs to be vary. The reasoning behind this is that someone could get web hosting and put 1,000 different sites on it and then link them all to one site trying to gain its link popularity. So the search engines put an end to that by using the IP of the sites to calculate how much weight to give the link.

There are quite a few people that don’t believe that this myth is true just for the simple fact of how popular shared hosting is. If this myth is true then all those sites on the same shared hosting server cant help each other out with ranking.

There is some evidence that can prove this myth though. I have followed many discussions on this topic and have seen some results that make me a believer. The results basically just prove how a site with far less links can out rank a site with a ton more links. This is because the site with less links has a ton more different class C IP’s links than the one with just more links.

Like I said I am a firm believer in this myth and I don’t even like to refer to it as a myth but until proven beyond a doubt I will call it that just to make people happy. So when you are doing link building be sure to check out the IP address on where your link will be placed in order to make sure your link will pull the most weight.

Coach Web site SEO - Terrific Title Tags----

If you are new to search engine optimization and want to boost traffic to your web site, writing good Title Tags is a great place to start.

Many coaching web sites lack good page titles. They are often completely ignored during the design process or just poorly written.
This causes two main problems:

Firstly, a poorly written title won't get many clicks.
Here's what happens ...

When someone performs a search, they are provided with a list of results to choose from. This list uses your page titles to display to the person doing the search. If your page title doesn't grab attention, it won't be clicked on.

It's like writing a great book on how to catch fish, but giving it a crumby title of "A Fishing Book." It will easily get passed up in favor of the book next to it titled, "How to Catching A Lot of Fish - Easily"

The second problem is lower search engine rankings.

Generally speaking, if your page titles don't contain keywords that people are searching for, then your pages will have a lower ranking than if your title did have those keywords.

So you will want to make sure you write good titles for your web site page to both increase your rankings and to attract people to click to your web site.

So, where do I find the page title?

It can be found in the html source code, towards the top of the page, (with the word title before and after the title text).

So, how do you write good title tags?

The two biggest things to keep in mind when writing your titles are:

1. Include your keywords in your title. Search engines use the words in the title tag to identify what your web page is about. Including your keywords in the title tag will improve its ranking in search engines.

2. Make your title attention-grabbing. As mentioned before, search engines use page titles when displaying results. If you make it attention-grabbing, it can win more clicks and bring more traffic to your web site.

Here's more advice on writing attractive, keyword rich title tags:
Include your keywords towards the beginning of the title. This gives those keywords more prominence.

* Avoid filler-words. Words like "the," "a," and "and" just take up space and don't help your ranking.

* Use your name, your patented coaching process, book title or other well-known trademark in the title tags of the pages in which they are mentioned.

* Don't put "John Smith - Business Coach." This won't grab attention as much as something like "Business Coach - Grow your business 200%."
Use about eight words. This is the amount that is visible in search engine result pages.

* Write titles that draw attention. Some techniques include: using keywords that people are searching on, using problem statements, benefit statements.

* Be sure your titles accurately reflect what is on the page. Misleading titles disappoint users and search engines may penalize your site.

* Don't overstuff your page title with keywords. It makes for a bad looking title in search listings and puts your page at risk for search engine penalties.

* Don't keep the same title tag across multiple pages. This implies the pages are of the same content and they really aren't - a minus in the eyes of search engines.

Here's an example of a title tag for the home page of a career coach web site:

"Career Coach for Accountants and Lawyers - Increase Your Earnings"

You can see that this title includes a benefit statement, relevant keywords, and the target audience's name - good for rankings and good for getting attention.

In conclusion, make your title keyword-rich for search engines and attention-grabbing for searchers. It's an easy way to boost your search engine visibility and bring more visitors to your web site - more possible clients!

Collect Immense Profits with SEO Services----

If you have a powerful business with attractive services, cent percent customer satisfaction but don’t have that required punch to boost your business. Well put your fear to rest since e-fuzion services is here for you. With advent and of the internet, various promotional methods have popped up that not only boost your business but also give it the required punch. SEO Services Delhi consultancy is a one stop shop for all your business and promotional needs as we have our expert professionals working in the field of online marketing and providing your business that extra punch over your competitors. Now SEO Services Delhi consultancy exposes with online advertising go hand in hand and provide a solid base to your business. When online advertising came into being it was limited to a few methods such as sending e-mailers, news letters, e-brochures etc.. But now strategy is changing with time and this has been adopted by e-fuzion turning it into a full service on line advertising agency providing a wide range of internet advertising services and strategies for the betterment of your online business.

Compose Your Site as a Peak Ranker----

SEO Delhi Company e-Fuzion creates the better linking program of the web site which takes greater response from the users. Hence in order to have a focused SEO services response it is important to indulge in effective link building techniques. Among all this, one should not forget or sub due the importance of keeping a watchful eye on the whole campaign. This is the only method through which you can learn whether your website marketing is really focused or not. The search engines will be able to result your pages only if they are optimized and submitted in the web site, so first sure that your website is properly optimized for the required keywords. Before submitted it, it will entered in the search directories. For a web site to rank high, SEO Delhi Company e-Fuzion creates a solid rank popularity apart from the on page optimization. This link popularity refers to the number and quality of in-bound links that point to your web site. But as said, link popularity can either make or break a web site. But as said, link popularity can either make or break a web site. Hence one gas to be very careful while building link attractiveness for one’s web site. One of the oldest methods in off-page optimization is link exchange are as follows. In SEO Delhi Company e-Fuzion you find different tasks such as link exchange acts which are defined under search engine marketing with which you can exchange your link and with the link of a counter web site. And it is profitable for both parties. It is very important to know that link building can either make or break your web site within the search engines. In SEO Delhi company e-fuzion the search engine has very careful with your link building campaigns.

Conflicting SEO Expectations----

SEO is undisputedly the best method for generating traffic and profits. That being said, you need to understand the inherent conflict that can arise with SEO.

Conflicting SEO Expectations

SEO is both the technical effort and art of getting your site ranked highly in search results on Google, Yahoo and MSN. There are two competing factors in the effort, time and volume of traffic, which can lead to clients having unreasonable expectations.

The conflict giving rise to misunderstood SEO expectations deal with keywords. Obviously, an optimization program is designed to get you high in the rankings on various keywords. The problem, of course, is the more traffic a keyword produces, the higher the number of sites competing for rankings under the phrase. Inevitably, this translates to a longer period of time required to get top rankings.

Obviously, most clients want to obtain top rankings as quickly as possible. The best way to do this is identify those keywords that have decent traffic, but few sites competing for rankings. In such a campaign, clients see results relatively quickly, but they have fallen into a trap. Even if they go into the number one position across the top three search engines, they have limited the amount of traffic they can receive. This leads to frustration as revenues are effectively capped.

A proper optimization plan should focus on both short and long term rankings. When laying out the site, the home page and other centralized pages should be devoted to keywords with monstrous amounts of traffic that will require a lot of time to obtain top rankings on. To counterbalance this, additional pages should be built focusing on keywords for which there is less traffic, but for which high rankings can be acquired relatively quickly.

The exact time periods on this approach are entirely dependent on the subject matter of the site and the keywords involved. For a brand new site, one can expect to see rankings on MSN within a month, Yahoo in four to six months and Google in six to nine months. For an established site, the figures will be shorter but it is dependent upon the results of the keyword research in the specific field.

Understanding optimization is the key to having reasonable SEO expectations. A mix of short and long term goals is the best method of attack in nearly every situation.

Confused About Google's Index, Link Dampening, & No. of Links?----

I recently received another 'please help' email from a gentleman named Ian who runs an adventure company in Tanzania ( ). Ian was concerned about the effect of a variety of issues including indexing and link dampening, and was desperate for help. Unfortunately, he had read some fairly misleading articles in the past, so he had a somewhat mixed up understanding of the factors at play. Because I suspect he's not alone in his concern and confusion, I decided to publish the details of our discussion.

Ian's email consisted of several questions. I've listed each separately below, followed by my response.

Q: When I search for the number of backlinks to my site using "", I see only 23 results. It appears that only 23 of our backlinks have survived Google's dampening link filter. Is there a time delay before they are credited to a site? "

A: Firstly, I think you may have the dampening link filter a little confused. According to the dampening link filter theory, your links are found and recognized by Google, you just don't get the full benefit from them until a given period of time has elapsed. The dampening link filter (if it exists) doesn't stop links from appearing in Google's results when you search for them. (The only reason your backlinks might not appear in a Google search is if Google hasn't yet indexed the pages containing the links.) Also, don't worry too much about things like the dampening link filter. For a start, it's far from established / accepted fact. Many well regarded SEO experts don't believe in it at all. Furthermore, even if it does exist, it only affects those businesses with the budget to generate the huge numbers (hundreds or thousands probably) of links reputedly required to trigger it. If your number of backlinks suddenly increases by 20, that's no problem.

And secondly, don't believe everything Google tells you. By searching for "", you generally only see a small percentage of actual links to your site. The best way to search for links is to search for just the URL "" , then on the page that displays next, select "Find web pages that contain the term "" ". When you do it this way, you'll see all the pages that contain your URL. In most cases, the URL will be an active link (or at least it should be, and you should ask them to make it so). When you do this search, you'll see that your site has about 169 links, not 23.

Q: Another question is about indexed pages (using I understand this is a record of pages that have been changed. I had 32, it went down to 28 and now this morning it is down to 26. Do they only keep the pages for a month or is there more to the indexed pages than I realized?

A: The number of indexed pages is simply the number of pages on your website that Google 'knows about'. Theoretically, the only time the age of a page comes into play is when the page is too young*, i.e. Google spiders haven't visited it yet, or Google hasn't updated its index. As to why the reported number of indexed pages is reducing, I suspect it's just a temporary shift. The number of results in Google's searches varies pretty much constantly.

*Actually, technically speaking, it has been suggested that Google is not capable of indexing all 11.5 billion pages currently believed to be online (and the 10 million more that are added every day), and that as it indexes new pages, old pages are pushed out of the index. (This is a very rough description of the theory - if it's happening at all, it's likely to be far more complicated than this.) If this is happening, it may explain why the reported number of indexed pages is reducing. Although I think it's a long shot, a good way to deal with it is to maintain high quality content, to keep increasing it, to keep generating backlinks, and to generate a Google sitemap. To find out more about sitemaps, go to . To download a free - and very useful - tool for generating a sitemap, go to .

I know there's a lot of confusion surrounding these issues, so I hope you've found this exchange helpful.

Happy indexing!

Connect the Route and Heave Your Return----

Search engine optimization offers different methods to optimize web pages. e-fuzion is one of the brightest organization under SEO Delhi. Now days search engine optimization is the hottest topic for the business entrepreneurs who want to launch their product online. Due to on page optimization and off-page optimization, web site gets top search engine ranking. Both methods of search engine optimization are good but off-page optimization is more powerful than other. SEO Delhi Company depends on different types of content, purpose and competition of websites. It is actually depends on proper use of keywords and key phrases can do good search engine optimization. Owners should use unique key words and key phrases to get high rank in search engine listings. They should use these key words at right places like in Meta tags, content area, title or H1 and H2 fields of each web page. In the web page you find different links which contains internal links as well as external links which makes your website attractive. SEO Delhi Company contains an essential tool to get benefits from website. And if we discuss about SEO Delhi Company is the only responsible organization, which brings genuine popularity in valiant web world. This is the perhaps the first and fore most crucial stage. SEO Delhi Company includes the right key words in the content of your web pages which will bring the targeted customers to your website.

Now days search engine optimization is the hottest topic for the trade entrepreneurs who want to build up their business throughout web site. Due to on –page optimization and off-page optimization, web site gets top exploration engine ranking. Both methods of search engine optimization are more authoritative than other course of action.

Construct Safer Your Self----

In this service you find a way to generate links with the content, which one you never created. For this contact the established authorities in your domain area and let them know that you are available as a resource for researching and writing on any topic from the chosen domain. In you find all the details about different SEO web design Services Delhi Company. What if you don’t have great content writing skills or the necessary expertise? Then do the next best thing. So, if you are interested to create a good selection of SEO Services Delhi then e-fuzion is the best for you. Apart from content you can use other technology for searching your web site. Another long winding however effective way to create incoming links is to host affiliate programs or launch a web ring program from your site. People who will sign up will have links pointing to your site from theirs. However this approach does take time and efforts to bear fruit.

In almost all these variations one of the most important parameters you can control is the anchor text. These are just some of the methods that you can undertake profitably. Once you are done with your one way linking campaign, its time to start with reciprocal linking campaigns. To summarize page rank of a site apart from other factors, can be guided by the way information is organized within a site and the way it is presented. Careful planning with setting up the information flow will go a long way in helping optimize the page rank of the site. In SEO Services Delhi Company e-fuzion, first step is in the area of search engine marketing, is to understand the relevance and importance of key words. Key words are the starting blocks of a successful SEO campaign. In SEO Services Delhi e-fuzion plays a vital role and its key words are used to promote and market by improving search engine raking.

Construct Your Site Full Of Life----

In SEO Delhi if you are able to successfully increase search engines traffic, well guess what. You've just brought in consumers to your website to see what you have to offer. Internet marketers thrive on different methods to bring in consumers for their niche markets so that they can sell their products, being able to sell their products is going to allow internet marketers to be able to keep their businesses alive and well. With SEO Delhi Company e-Fuzion if you want a tip on how you can help to increase search engine traffic? By simply using hyphens instead of underscores in your URL's it gets more popularity. Seems easy enough, doesn't it? Well hyphens are considered as a space, where underscores aren't. SEO Delhi e-fuzion company one thing is always to keep in mind is not to use too many hyphens. Reason being is that if consumers see a lot of hyphens in URL's they may stay away since to them it seems like SPAM. It always try to increase your search engine traffic which can be extremely frustrating. One thing that's great is that there are many different programs available to you to try and help you to better understand how to do this, or just to help you right out. One thing that is frustrating about even just these programs is the fact that a lot of them are simply just a waste of your hard earned money. If you are able to pick out which programs are the ones you need to the program that are a waste of time, you are right on your way. There are a lot of tricks and tips that can be used to help increase your traffic for your website or websites. One of the best things you could possibly do is talk to somebody in your field who has been doing this sort of thing for some time.

If you are lucky and you are able to acquire tips and tricks from a seasoned pro, make sure to use it. These will only help you out in the end. There are websites available for you as well; to better help you understand how to bring in traffic, and of course, programs as well.

Construct Your Site with More Pretty----

The see engine improvement process makes web site chronicle very long. With SEO metropolis consort e-fuzion the web sites intend their results what they need. With this technology the niche type marketing’s are happen. Every web site meet wants to intend high reciprocation and earn more money. Here SEO Delhi metropolis consort e-fuzion meet provides the prizewinning services in the web development process. In searching process the SEO meet progress through certain keywords. The SEO metropolis Company e-fuzion rejects the repeated and copied contents. The highest ranking site exclusive based on fresh and good articles. SEO metropolis Company e-fuzion targets on certain words for first time they act as easy and constituent it and then compete with certain keywords that is relatively decrease. Actually the construct of see engine improvement is to getting the country and good quality articles and expose them with a peak height. The concepts of see engine improvement actually come from different see engine processes like vertical see engine. And this see engine specially dedicated for different state, country and products. The vertical see process makes the sites graphics more valuable by selecting the good one, that means it meet selects the better one for the targeted audiences The see engine improvement process makes the web sites chronicle with full of happiness. The SEO Delhi metropolis consort e-fuzion is one of the basic competitor in the while India. This organization provides prizewinning results in this servicing sector. To make a white and fairer site SEO metropolis always helps to intend a big result. In SEO metropolis Company with higher technology the searching process gets different objects. With searching process getting the contents and then try to go for high intensity key words. Searching process is meeting a way to promote different site. It is a very lactiferous technology and makes the sites trustier and more valuable as comparing with other processing services.

From the above discussion we came to know that searching process is meet a technology which makes the web sites chronicle good and healthy. It meet work as an investigator and searches the more important and focusable site. In the whole thing the searching process totally depends on the technology. In SEO Delhi metropolis consort e-fuzion a web site collects all the information about a particular web site. Every one wants high ranking, advertising and in online SEO is the exclusive way by which a web site can obtain the goal. Search engine improvement makes the site more valuable.

Content, Links, Relevance And Page Rank----

SEO experts are constantly telling us about the importance of good quality content and good quality back links from web sites with relevant content. They also tell us that reciprocal links and page rank are of decreasing importance. They then instruct us as to how to go about getting good links by personally contacting other web sites and proposing a reciprocal link! Confusing! As is much of the advice given to prospective site designers.

Personal experience with our own web site has shown that the following is correct and works;

· Content is the key. Lots of it, with constant up dates to it, and it should be well written and informative not just a sales pitch.

· The more pages you can create the better. Upwards of 100 pages will highlight your site as an important one. Sites with only a few pages rarely appear on the first page of search engine results.

· As the site ages its importance will increase. Those who got in early generally outperform the later sites. Google also have an ageing process for links. As these links approach six months old they become of more importance.

· Reciprocal links once gone through the ageing process are still being counted, even with Google’s updated algorithm.

· Article writing and publishing will produce huge numbers of backlinks. You should be looking to produce upwards of 30 articles and aim for around 250.

· Attaching a weblog to your site which is updated daily will increase the rate at which the search engines visit your site and at the same time adds valuable content and links.

· Page Rank has still some importance in determining your position in the rankings because it is based on the links and the content of your site. However the page rank as given by the Google Toolbar is not necessarily accurate. A more accurate page rank can be gauged from using the detail supplied by the Google Sitemap statistics. Consequently generate a sitemap and submit it to Google.

The most important piece of advice is to design your site for the visitor and not the search engines. Have as much information within the content as possible and keep the graphics to a minimum.

Content, Traffic And More Google Adsense Profits-----

How to get content using articles grow targeted traffic and get more money with Google AdSense program.

Today everybody is talking about good content and how important it is to have one on any site. Good, relevant content is so loved by search engines. Quality content is a powerful advantage in the Internet.

The demand for quality content gave second birth to article. I am sure you already tried to submit or write and submit article(s). Everyone does it now. My experience shows that nice content and good submission work give you a huge publicity online. With time article pages get bigger and bigger PR and keep sending you extra targeted traffic.

Even if Google, Yahoo, MSN change their rules, will this affect good content? Never. Internet is nothing without good, relevant content and good article is a nice content indeed.

This is when it comes really easy to understand that running your own article directory is a very smart thing to do in terms of Internet marketing, SEO.

The BENEFITS of having article directory on your site are great:

- every day your site grows with new relevant content - articles;

- each new page is indexed by search engines, these are the pages with super relevant content, on your keywords, this means with every new article in your directory you score more on your keywords with search engines;

- each article page is a page with quality content, the Page Rank of article page grows with time - just think how many pages with nice PR you will have automatically;

- article directory gives you traffic from search engines, very targeted traffic, people who come to read and find, your site gives them super relevant content (tests on real sites prove that people click 10+ more pages in sites with article directory in comparison to 2-3+ clicks before article directory was created on this site);

- you have no problems with content, it grows itself, fresh articles, on the keywords you need;

- you can easily monetize the traffic with Google AdSense, if you have your own products/services in the niche - direct traffic from article pages to your subscription email or order page - you have the right to do that, it is your site.

So, having article directory on your sites is much better than not having article directory.

What can stop you from creating article directory for your site now?

#1. You do not have the skills. - Now everything is easy as programs do all the job. All you need is a professional tool for creating and running your article directory. You just install it on your sites, do setup and the rest is managed by the tool.

#2. Articles can be dangerous. - Yes, they can. If you plan to create directory with 200-1,000 articles in 2 days, search engines may think that you are a spammer. But who says to do so? Grow your directory gradually. 5-10 new articles a day are better than hundreds in a bulk.

Search engines like to see gradual growth of articles in the directory, give them this gradual growth. All you do is picking up or declining articles. Accept about 10 top relevant and interesting articles and the tool generates pages, puts them in the category you choose, creates RSS feed for the pages - everything to get bigger attention from search engines.

Now you see, that the only problem with article directory on the site is the question of balance. When you try to squeeze everything at once, your directory will have the content, but search engines will notice your growth only once.

On the other hand, if you are not trying to catch up with wind and care for quality of each article, the gradual growth will show much better results. Still, getting extra 10-20 new quality content pages every day is not a bad thing. Even if Google bosses visit your site every week, they will not say anything: you are not spamming, you are managing your directory, taking care of the quality for your clients and visitors.

Article Directory + Smart Efforts = Content, Traffic & Money

Content Development Increases Rankings----

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