A Fasten Tech with SEO----
When people think to use the searching process SEO Delhi Company e-Fuzion is the best service provider among different service providers. It provides the appropriate keywords to get the exact result. SEO Delhi Company e-Fuzion helps in getting the desired information in just one search. Search engine optimization process helps in finding the appropriate job positions with help of keywords. Thus, SEO Delhi Company e-Fuzion provides the latest and useful information required for searchers in a very less amount of time as compared to the other methods of searching. Other important reason to use a search engine is that it gathers information from all sources available on the World Wide Web and presents it together in one search. SEO Delhi Company e-Fuzion has been researching and reporting on searching for years. For more information on search engine optimization, you can visit its site at e-fuzion.com. Statistics shows that over 60% to a website come from search engines. There is a little doubt now a days that search that search engine ranking is important for a business to succeed in today’s internet driven economy. The success of SEO Delhi Company e-Fuzion depends largely on the number of back links from other websites. Web sites are windows to the products and services that you offer. It is hence important that your website ranks high on search engines in order to increase sales.
In the market you find approximately forty million websites online today and only a handful can appear on the first few pages of search engines. The number of other websites that link to a website is the most important performed. SEO Delhi Company e-fuzion treats the links to your website as a short of a voting system. The more the sites that link to you the higher the vote your website gets. When other companies links to your sites that it adds authority to your website. It is one of the most important factors for coming on top of search engines.
A Great Congregation For Your Web----
SEO Delhi Companies help the clients in worldwide to reach their online business. With their know-how tools and successfully and competent help you to attain the top rank of the search engines results, gain traffic and visibility and earn proceeds. But of track, you have to make sure that you select the right variety of SEO Delhi Organization. According to the visibility issue its a major value for any website, because of SEO Delhi Companies comes our website in search engine through SEO process. By its ranking the web design companies in Delhi have started search engine optimization or search engine marketing services as additional services. But for result oriented search engine optimization and internet marketing services you need to go for only a professional SEO company. Now days there are many SEO Delhi companies have been weaved mostly in Janakpuri, Gurgaon, NCR and rest of the major Indian cities. All these SEO Delhi companies present in market and offer their SEO services with different names and prices. Even if you have good knowledge of SEO and you try hard to get a good ranking, your site doesn’t do well. It is clear that your site needs to be optimized and maintained on a regular basis. It is an ongoing process which requires a lot of time. So in this case, it is desirable to hire SEO services for your web site.
In market you find many SEO Delhi companies but among them e-fuzion is one of the best company, which offering best facilities for web services. It hampers the elements in reading and indexing of your pages can be functionally, page design and its content. They need to work on relevant keywords. Tools to determine keywords- what tools they use for searching keywords. What methodology they use for keyword analysis. If you need to collect some information about SEO Delhi companies for your site promotion then e-fuzion is the best one for you.
A Guide To Organic SEO And Its Benefits-----
What Is Organic SEO?
Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages. Throughout the course of this article it will be referred to as simply SEO.
Understanding The Search Engines
Understanding Search Engines and their general concept is vital to the use of effective SEO methods. Search engines enable their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages. Each page is “ranked” according to relevancy, popularity and a few other factors. Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.
Introducing The Search Engine Spiders
Another important factor to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how relevant they are. Instead they use automated software called a “spider” or a “bot” that does this work much quicker. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis. The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.
Optimizing For Search Engines – Optimizing For Visitors
Of course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way. We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors. Search engines understand this too, hence the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.
Basic Components Of SEO
The actual methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are broken down into on page and off page optimization techniques. On page SEO includes factors like keyword inclusion, content optimization, page structure etc… whereas the main contributing factor of off page optimization is inbound links. There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in opinion occur because nobody is certain of the algorithm criteria.
The Benefits Of SEO
SEO is probably the most beneficial way to conduct Internet promotion. It is highly cost effective, can yield long term results and the leads it generates are opt in and targeted. This doesn’t mean you shouldn’t consider trying out alternative methods of advertising your site. For many, banner advertisements, press releases (can actually be used as part of an SEO campaign as well), PPC campaigns and sponsored listings prove to highly beneficial and including these will help your site’s popularity.
To Cost Effectiveness And To Life
The cost effectiveness is easily determined when you look at the potential of an SEO campaign compared to the method that many consider to be the next best thing – PPC. A PPC campaign will usually cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $50. Some fairly basic SEO work on a web site containing ten pages will generate this kind of traffic on a monthly basis relatively quickly.
$50 doesn’t sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year you will have paid $600, and so on. Now consider that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to generate just the one thousand clicks in a month. All of a sudden you’re paying $6000 per year and you are still only getting one thousand clicks every month. $6000 will buy you an awful lot of SEO work and you should find that within a few months you are generating a lot more traffic using SEO.
Targeted Leads
Targeted leads are the best type of leads you can generate. It means that the visitors to your site are already predisposed to the basic topic of your site and are interested in what you have to say. It means that they will be more likely to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue. Because SEO leads are physically searching for the topic that your site relates to you are guaranteed that they are interested in whatever you’re offering. First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link. Already they have become highly susceptible to the message of your web page.
So Remember…
SEO is a webmaster’s greatest tool but treated badly it can quickly blow up in your face. By ensuring you stick to the very letter of the law and do not use any underhand methods you should soon benefit from powerful leads that will frequent your site and earn you revenue.
A Mediator for Website Development----
SEO Delhi provides a better option for your Web site. SEO Delhi is an extremely talented team of SEO Experts and Web Design Professionals based in New Delhi, India. It provides highly proficient website design and web development services to clients in Delhi, India and abroad. SEO Delhi assists in Search Marketing and creating Strategic Framework for their websites and online assets which ensures successful accomplishment of projects in every respect.
Our expertise make us so confidant we will deliver the result or return your money. As we trust your money worth a lot.
The benefits for using our SEO Delhi are:-
It is guaranteed (See our SEO Guarantee Page)
We can deliver the result or else won't waste your time.
We are providing offsite marketing FREE. So you just don't have to wait for traffic until you get results in search engine. The quality traffic you will start getting from the same day we start SEO.
We Follow Completely Google Webmaster Guideline so no chance of black hat methods. No Spamming!! No fear of getting blacklisted with underground methods.
So if you're a web site owner and looking to expand your business, increase sales leads, or just lower customer acquisition costs, then search engine optimization is the next step for you. It's no accident that search engine optimization (SEO), web support and internet marketing is now the world's fastest-growing ad market. It works. It generates new business, and it increases brand awareness. For people serious about increasing web site traffic, online web advertising is a natural choice – specifically targeted at internet savvy users searching for services that relate to your web site.
A Method to Attain On Website Height-----
We are proud to offer the latest techniques in the SEO Services Delhi Consultant e-Fuzion world- Latent Semantic Indexing (LSI) based Search Engine Marketing and Optimization Services. LSI is Google? s hottest Search engine algorithm twist and our proprietary SEO Services Delhi methodology- The Dartboard Optimization Matrix (DOM) compliments Google? s LSI twists perfectly.
Let our search engine marketing experts help put your website on a high visibility footing- the ethical white hat way.
Pay per click or PPC advertising is an important component of Search engine marketing strategies for many companies who wish to promote their website effectively. Our Google Certified e-Fuzion Services PPC expert’s team aids you to achieve maximum ROI for your PPC campaign to increase the number of qualified prospects to your website.
Basically SEO Services Delhi Consultant uses Latent Semantic Indexing (LSI) based Search Engine Marketing and Optimization Services, is just a process which help the web sites to come in top rank. In e-Fuzion , under SEO Services Delhi Consultant you find the searching process with perfect clarity. e-Fuzion is a technically focused interactive agency providing integrated services platform for online marketing and advertising based on a portfolio approach. It is in the process of combining its existing service delivery strengths with a sophisticated toolset to provide comprehensive marketing solutions to the clients. e-Fuzion in SEO Services Delhi Consultant is presently serving in the areas of Search Marketing (SEO & PPC), Display Advertising, Local Marketing Solutions and Technical Services. e-Fuzion has demonstrated expertise building significant amounts of online traffic by leveraging its proprietary Latent Semantic Indexing (LSI) search engine optimization technology and PPC semantic keyword focused processes. The business model works on three levels. On the uppermost echelon is research based online consulting services across the verticals: Health, Travel, Financial Services, and Legal, Retail, Ecommerce and others. This is complimented by a service suite which encompasses all major digital marketing segments: Search Marketing, Display Ads, Classifieds, Referrals/Lead generation and Content Syndication (PR/Blogs/RSS/XML Feeds). Underpinning this service suite is a technical product toolset for single interface tracking and analytics of campaigns.
This product-service delivery model will generate leveraged campaigns for clients with ROI optimized across the entire online ad-spends. It would mean substantial savings for clients.
A Mind-Blowing Technology----
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A Minder For Your Web Promotion---
The SEO Services Delhi is also in the form of contracts and companies do web encouragement and Internet marketing behavior for their clients. They take care of the website and report to client every month. There are many companies that offer these services in the form of monthly executive method. SEO services Delhi refine and make conscious towards your website.
SEO is such a process in which website undergoes redevelopment to more effectively communicate your key words through search engine. Search Engine Optimization enables your website to rank higher on major search engines. The process is applicable in many processes which are unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website.
Some of the SEO services Delhi are providing genuine services these days. If your website needs to be search engine optimized, always take great care in choosing the SEO services Delhi. Receiving a good search engine rank is not an easy task but it is a long process.
In this technical market you find many SEO services which are help to promote website ranking. By it you can easily get any services of the consultants according to your need. There are maximum types of services through these consultancies like defining of keywords, writing of content on keyword basis, on sheet, off side optimization techniques and other internet marketing techniques. SEO services Delhi just modify you to more conscious about technology.
A New Glimmer for SEO----
As we know that a mediator always works to convince two sides and here Search Engine Optimization does the same work. It creates relation between customer and website. Same case happens in the technological field. This technology just work as a messenger, who informs the web site in which rank it uphold. And this rank will give by Search Engine Optimization. SEO Delhi is an extremely talented team of SEO Experts and Web Design Professionals based in New Delhi, India. There are other important factors too which determines the ranking with search engines termed as the architecture of the website, the visibility of the content, its underlying code and how natural site appears to the engines. SEO Delhi assists in Search Marketing and creating Strategic Framework for their websites and online assets which ensures successful accomplishment of projects in every respect. The SEO Services in Delhi are also in the form of contracts and companies do web promotion and Internet marketing activities for their clients. As we trust your money worth a lot. By its ranking the web design companies in Delhi have started search engine optimization or search engine marketing services as additional services. You can easily avail the services of the consultants at any time. There are maximum types of services through these consultancies like defining of keywords, writing of content on keyword basis, on page, off page optimization techniques and other internet marketing techniques. The quality traffic you will start getting from the same day we start SEO. You can outsource your website promotion work to different companies which are SEO Delhi experts. It is clear that your site needs to be optimized and maintained on a regular basis. You can utilize any of these SEO Delhi services according to your needs and budget. So in this case, it is desirable to hire SEO services for your web site. You should beware of black hat SEO techniques as it may affect your business in the long run. It generates new business, and it increases brand awareness. They need to work on relevant keywords. If you need to collect some information about SEO Delhi companies for your site promotion then e-fuzion is the best one for you.
Search engine optimization is a process which is particularly used for ranking the web sites. The participative nature of the web can easily be recognized from the myriad of forums, Social Book marking sites, logs and Social Network sites that have emerged in a couple of years. The search engine searches the contents quality and quantity. It is not violate the rules of different article directories while submitting articles. Website design is too easy to maintain.
A New Glimmer for Web Development-----
SEO Delhi Company is a relatively new business area and one which, as the name suggests, is very closely related to search engines. When you type in a search on one of these search engines, you are then presented with a list of results. The soft ware behind the search engine effectively finds what it considers to be the best matches for your chosen search.
SEO Delhi Company is all about trying to get a web site is about trying to get a website to appear more highly in the search engine results. This achieving can be done by number of ways, but will usually include a range of techniques. Typically, a search engine consultant might look to make changes to the structure of the website, to the way in which content is presented and to the underlying website code. Search engine optimization offers different methods for optimizing the web site. Search engine optimization is relatively new business area and it’s the one which, as the same suggests, is very closely related to search engines. The consultant may also adopt a range of off-site techniques- these might include increasing the number of visitor should, if done properly. SEO process increases the number of selling on the web site. In effect search engine optimization is to increase the number of visitors to particular site by improving the sites search engine rankings. It’s a scope for improving your business in market. You can find out more information about improving your web presence by visiting e-fuzion.
A Passageway Meant For Encouragement------
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SEO Delhi includes a free service for Bloging and web professionals that assist to increase starting your Searching process. In Searching process possibly you're prepared to construct a website, but you're not certain how to get ongoing. Are you management petite of thoughts about SEO Delhi, website intend? Which create it an existent confront to study new concept plus/or thoughts? Possibly a few of the others in this blog split several of the equal or comparable disputes.
A Path For Triumph Web Business-----
For rapid development in web site, today search engine optimization process just offers right steps towards website. It’s nothing just a technical process which brings top rank to the website. SEO India company will aid you to be on the top rank of the search engines results. They have the expertise and know how tools in order for you to be on that position. SEO India helps your track and monitors the record of your success, with the help of there years of experience with search engine marketing. They are great in identifying the right key words that can generate traffic and can ensure quick results. SEO India proffers with key words rich contents that can be useful to users and to the search engines which can lead to traffic and visibility which turns to the targeted customers. With the help of the SEO India Company, you win the battle with your competitors. With the internet marketing service SEO company India offers, you will be ahead of them all. Search Engine Optimization companies can provide internet users an easy access to your business website. Proficient search engine optimization companies in Delhi make your website increases its visibility and can put your website to be on the top of the search engines. There are a number of internet users who are using the internet to find products and services by means of search engines. So if your website is in the top rank of the search engines results for the product or service that your website is on the top rank of the search engine results for the product or service that your website is providing then it can help you get a lot of visitors that can be your potential customers.
SEO India provides a targeted traffic with prominent SEO services. The search engine optimization company is persistently working to achieve the goal of making the websites more reachable to search engines. The search engine optimization Specialists of a expert Seo company India evaluate the drawbacks and revamp sites.
A Perfect Technology for Growth----
In online marketing, Google and SEO process are conducted. Now days, this conduct is at first place to divert the visitors passage directing to your passage. SEO Delhi Company e-Fuzion complete the idea about search engine optimization is out of the limit of different article. It may happen that even if you your site is at first place in the Google, very less or almost no hits to your web site. It is because of the matter of keywords chosen in the description of your website. Plenty of big internet marketing companies put their hands up against Google. Google is the only search engine that frequently updates its algorithms and places new challenges in front of these companies. Many websites get affected daily by this attack of Google. SEO Delhi Company e-Fuzion process programmers uses this and verify the significant topic successfully while online practice. Server loges are able to show you the type of phrases used by the visitors to find out your website. Apparently it will help you out to exploit visitor’s hits to your site and increase in the rate of conversions. When you optimized your web pages, log files can show you the specific keywords used by visitors for your website i.e. their hit are targeted by the specified keyword. You must be very studies and selective regarding this.
Phrase dictionary of SEO process programmer must be big enough and of new trend because he must know how people go to a definite page using their required phrases. Upgrading the use of these new phrases to SEO Delhi Company e-Fuzion is the best trick. Also you can achieve maximum visitor’s hits by creating individual web pages with using all new keyword phrases. It describes your website and purpose of SEO Delhi Company e-Fuzion will get achieved automatically.
Key point is that keep optimizing your pages frequently. The newly optimized pages can obtain better search engine rankings. Make daily tradition of searching your own website purely using unusual phrases.
A Precious Texture Offer for You-----
Labor-intensive index obedience SEO Delhi Services company e-Fuzion supposes that no one will have the power to misgiving the information so as to index obedience is single of the mainly effectual with the significant habits to endorse your web site; it increases the Google Page Rank and etc. besides there are a lot of online organization which given that such SEO Delhiservices and several of them present habitual index obedience. Though, present a web site keen on this or to facilitate index doesn't signify to those list will certainly put forward your web site. While the submitting is done automatically your chances decrease dramatically. That is the motive we happily set up you to blue-collar index obedience overhaul. Ordering it you can consider to your gateway spirit is certainly submitted. SEO Delhi Services company e-Fuzion own or have conformity with at least 800 information banks. As a result web design Delhi company e-Fuzion’s manual list obedience repair spin to survive a successful examine measure up to repeated address list acquiescence. The additional improvement of use the handbook information bank deference above habitual list capitulation is to several net directories might desire near you suggest the website while the automatic website compliance container is careful because of a spam.
A Progression for Elevated Reputation-----
It is commonly accepted fact that search engine optimization is probably the most effective internet marketing investment. The most crucial of all is to access SEO Delhi Company (e-Fuzion) that is a class apart. e-Fuzions main aim is to get the results through technology, semen tic, useful and moral SEO practices. SEO Delhi Company (e-Fuzion) main aim is to get the top and help our customers to reach there as well. Our knowledge and experience in this area will help you get a piece of the pie, which you might be losing otherwise to your competition. SEO Delhi Company (e-Fuzion) combined with dedicated and professional expert team, who can really make the difference on your website by tweaking your project for superior rankings. SEO Delhi Company (e-Fuzion) offers best services comparing with other organization. This company believes in good search engine optimization but is depend on various inter-related factors such as link popularity, stickiness’ of the site, web site design, keyword-rich web site contents, RSS Feeds, Froogle Feeds, search engine submissions and decent web site promotion on the internet.
It’s a compelling web presence is only the beginning-in terms of efficacy and impact. SEO Delhi Company (e-Fuzion) must rank high on all major search engines for optimum visibility, most clicks and enhances your sites business growth. SEO Delhi Company (e-Fuzion) strongly believes in the power of internet as key elements of progressive social change. This explains the web sites work, writing, and career are all focused on these topics. SEO Delhi Company (e-Fuzion) work in evangelizing things like search engine tools and SEO technology is grounded in the belief that the best and most significant use of computers is as communication apparatus. A chief goal of SEO Delhi Company (e-Fuzion) is to encourage people, in particular young people, to start and run business over internet and get lots of leas from out of the country.
A Quick Guide To Google Analytics-----
Google, the best search engine ever built, has been famous for everything that it provides – free of course. It has even increased the size of the Email (G-mail) storage to 2.6 GB. Since then, it has started launching a huge variety of products & services, which contains 50 online services. It was in May 2005 that Google acquired a company named Urchin Software Corporation which provided a web service called ‘Urchin on Demand’. Henceforth, the service was renamed to Google Analytics.
Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online. Some of the features of Google Analytics are given below.
Firstly, it is much easier to use. With the special AdWords feature, Google provides more flexibility with the keywords and also provides you immediate ROI results. It also provides good suggestions as to which keywords can make the site or product more attractive. Nextly, it focuses on only those modifications (in your website) which will gain you profits. As the service is available in many languages (English, German, Spanish, Korean, etc.) there is a wider scope for improvement of the site along with the marketing campaign.
As Analytics is powered by the same server which runs Google, it can be reliably used for even top corporate projects. Also, it is very much easy to use. For e.g. instead of purchasing or downloading some software or script, just pasting the tracking code in the web pages directly begins the tracking. Google Analytics also provides Executive summaries of the conversions, traffic directly to you so that you don’t have to hunt for the reports. You can then comfortably compare keywords, revenue & basically, the performance of the website. It also provides you the comparative reports of the performance, for e.g. if you need to compare this weeks performance with last week’s you can very well get the entire tabular data. This service extends so much that you can tally this winter’s reports with last summer’s reports. Google Analytics can also be used for e-commerce websites, as you can compare revenues, arrange & modify campaigns & get a whole view of the metrics.
Another special feature of Google Analytics is the Funnel visualization. Sometimes it so happens that a visitor starts exploring your site but quits in the middle. Mostly, it is due to puzzling or maze-like data or irrelevant information on the site that confuses the visitor. Google tracks the positions of the quitting & hence provides you the opportunity of modifying that particular area of the site. Google also provides you the segmented visitor report, which includes sorting of visitor information by location, by action, by new versus returning visitor, making it easier to compare the keywords and the traffic. Geotargeting helps in tracking the location of the visitor and also gives your information about markets in various areas & their potentials. Hence, it provides you a better option of the market analysis & gives you more options of setting up or modifying your campaign in order to increase the market value of your website.
A Revolution in Online World----
In SEO Services Delhi Consultant e-Fuzion uses off page factors which are not associated with the web site but does influence its rankings. These are links from other website, Anchor texts used whiling linking to these web sites etc. These factors are not in control of your website. Off page factors play an important role in how your website ranks on search results? To make our visitors understand these factors more clearly and understandably, e- Fuzion offers different options for you with use full articles and for easy reference.
Internal links are the constituent elements of the way your web site is organized. In SEO Services Delhi Consultant e-Fuzion the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which other pages. In external links on the other hand is the community tools by which the online community votes for you by linking to you. In SEO Services Delhi Consultant e-Fuzion you get more popularity function and more incoming links into your website. In this interpreted you get by search engines as a measure of your online value creation. If your pages are orphaned or lying isolated within your web site that’s not good news from a page rank point of view. To enjoy a good page rank for the pages it is imperative to have proper linking amongst various pages within the website as well as having good quality external links coming into the page.
A factor to be cognizant of while linking is that one should focus on quality links & not always quantity. Consider that, there is a huge difference from a link, to your page from another page with a good page rank than a page from a low page rank.
A Right Preference for You---
SEO Delhi Company e-Fuzion saves the searching time by getting back links to different websites. As compared to directory submission and link exchange it is different from other companies searching process. Some other websites also link to your sites when they subscribe to that directory that provides number of feeds and you have uploaded articles in that directory. Those people get the access to your articles. Thus your content gets traveled over the World Wide Web even to those destinations in which you have not submitted it. For SEO services SEO Delhi Company e-Fuzion is the only trustful organization which offers better services to you. The main aim of SEO Delhi Company e-Fuzion is to get your web site in the top of search engine rankings. This includes the key words selection and optimization 0of those keywords related with the theme and content of the website to higher ranking in different search engines. Ranking depend on the search engine behaviors as well as the promotion techniques adopted by the website.
The SEO Delhi Company e-Fuzion basically follows two major techniques for web site promotion in SEO services. Those are on page optimization and off page optimization process. And off page optimization plays a vital role in attaining higher rankings in major search engines. This refers to the main factor that is linking to your website. Thus it is a continuous process of web promotion. This generally matches with the online marketing of your website. In off page optimization you are not required to change anything in the web design or layout. Basically off page optimization in search engine process includes different links to build up the most important part of off page optimization. This is the process of increasing back links of web site by the way of reciprocal, one way and three way link building techniques. SEO services are the general way of including web sites in the directory so that it gets recognized by the search engines.
This is a way of getting one way link as well as increasing traffic to the website. It can use different process to get natural rankings in search engines. There is also a way of one way link as well as make your content popular in search engines and attracting more visitors.
A Search Engine Optimization Primer-----
A Search Engine Optimization Primer describes for the layman the various methods and requirements to make a Web site “search engine friendly.”
What is the point in spending time and money building a Web site if no one can find it doing a simple search using Google, Yahoo!, MSN, or any number of other search engines?
With Internet searches quickly replacing traditional methods of locating products and services (like the Yellow Pages), companies today have to ensure that their Web store front is as visible as possible to potential customers or users.
Read on to find out how you can make sure that your Web site is optimized for today’s search engines!
A Definition
Search Engine Optimization (SEO) is a complex topic with a fairly simple definition: SEO is the science and art of designing a Web site and its content in such a way as to give each Web site page the best chance of being listed and highly ranked by search engines. I describe it as both a science and an art.
The Science of SEO
Like a science, specific, known design techniques can be used (or not) by Web designers to improve a search engine’s ability to “read” the content of a Web site and its pages. Wonderful and complex Web sites can easily be created without using any SEO techniques, or by using techniques that directly interfere with a search engine’s ability to “read” the content of a site. If you want to determine whether your Web site has a fighting chance of being highly listed by a search engine, you need to be aware of these known and non-mysterious techniques.
The Art of SEO
Like an art, scientific techniques have to be employed in reference to a Web site’s purpose, audience, message, aesthetics, and contents. The “look and feel” of a Web site can be critical, and a balance must sometimes be struck between the artistic qualities of the Web site and its adherence to search engine requirements. Many “artistic” design elements actually interfere with or prohibit a search engine from reading a site. For example, a popular design element used today, Flash movies, is invisible to search engines. If your Web site is created with Flash, you can forget about getting noticed by search engines for the simple reason that Flash is not textual content, and search engines feed off of content, not graphics, photographs, or Flash movies. It is important to know that any words contained within a Flash move, photograph, or graphic is invisible to search engines. Just because you can see words displayed on your Web site doesn’t mean that a search engine can.
The Flash movie that serves as my Web site’s banner provides a good example of “invisible words.” Although the site visitor sees the following in the banner,
Media Services
******
Web Site Development
Technical Writing
Sales and Marketing Collateral
the search engine sees none of these words. Why? Because the words are actually part of a Flash movie. If you are to look at the underlying Web page code, you will not find this particular collection of words; you will only find a reference to the Flash movie that projects the words on the Flash movie screen. It’s the projection of the words that is visible to you and me. Since search engines cannot see what movies, graphics or photographs contain, any words they contain are invisible. This is an important lesson to learn and understand.
The Importance of Textual Content
Rich, pertinent, textual content is red meat to a search engine. Period. If your Web site does not contain good, solid text describing your products, services or offerings, then your hope of receiving a natural high listing – for important search terms – within the most important search engines is nil. Textual content is the foundation upon which all other Web design techniques must build if you want a good chance to naturally be listed high by search engines like Google, Yahoo! or MSN. That is, unless you want to pay for page 1 or page 2 listings through potentially expensive pay-per-click ads or sponsorships.
Textual Content Defined
Let me be clear by what I mean by textual content. Textual content means letters, words, phrases, sentences and paragraphs that can be “read” by a search engine’s robot program called a “spider.” It is the search engine’s spider that “reads” your Web pages. If the spider cannot see something, it doesn’t exist as far as the search engine is concerned. Search engine readable text may not be visible to you, but it is visible to search engines if the text is included as part of the Web page’s underlying code. More about that later.
Search engine spiders do not “see” what you see when viewing a Web site. You may see pretty pictures, graphics, text, movies, and animations. The spider may see – nothing! – at least nothing that it can search and index.
Search engines see the special code behind the Web site, not what is displayed in your browser window. To see what a search engine sees, display your favorite Web site. Then, with your mouse, perform a “right click” on the Web site page to pop up a menu. If you are using Internet Explorer, look for “View Source” on the menu and click on it (for Netscape, look for “View Page Source”). (If you don’t see “View Source” as one of the options in the menu, then click again on another part of the Web site. Stay away from menus, flash movies, graphics, photos and the like.) The resulting window displays what the search engine sees, which, of course, looks like a bunch of code to you and me.
How to Make Sure Textual Content Works for You
The best way to make sure textual content is usable by search engines is to focus on the effective use of keywords or keyphrases within well-written text. A keyword or phrase is any search engine readable text that indicates the focus or topics covered by a Web page. Keywords and phrases work best when they are repeated several times in different ways on a page. For example, the key-word “doo-hickie” can be repeated in several different places within the underlying page code:
- Domain name. Ideally, your Web site’s domain name should contain your most important keyword. For example, if you are in the business of selling doo-hickies, a great domain name would be “www.doo-hickies.com.” Unfortunately, most keywords are already employed in someone else’s domain name. If possible, use your most critical keyword or phrase in your domain name. If that is not possible, see URL names, below.
- “Title” meta-tag. Ex.: “Doo-Hickies Are Our Specialty at We-Sell-Stuff.com”
- “Description” meta-tag. Ex.: “If Doo-Hickies are your passion as they are ours, you will find a complete selection of Doo-Hickies here. Contact us for more Doo-Hickie information.”
- “Keywords” meta-tag. Although Google pays little notice to keywords in this meta-tag, Yahoo! and MSN use it to identify keywords to index. Use variations of the keyword to represent different ways someone may search for information about it. For example: “Doo-Hickies, Doo-Hickie, Doo-Hicky, accessories, testimonials”. However, keywords or phrases within this meta-tag should also be present within the page’s searchable text. Keywords within the meta-tag that are not actually present on the page can serve to penalize the Web site’s listing.
- URL names. Page URLs that contain a keyword or phrase are rated higher than URLs that do not. If you cannot use a keyword in your domain name, you can include it within the URL: “http://www.we-sell-stuff.com/html/doo-hickies.html” is rated higher for the key phrase “doo-hickies” than is the URL “http://www.we-sell-stuff.com/html/doohick.html.”
- “ALT” tags (for graphics and photos). Ex.: “We sell a variety of Doo-Hickies and accessories.” “ALT” text is always visible to the search engine, but is only displayed to the Web visitor when the mouse is moved over the graphic or photo for which the “ALT” text has been created.
- “H1,” “H2,” etc. Search engines pay more attention to text that is emphasized with heading, bold “B,” underline “U,” or italic “I” tags. An “H1” heading may look like this on a Web page:
- Links. Search engines rate text contained in links as more important than regular text. For search engines, Example A below is more important than Example B, even though both contain the same keywords and point to the same Web page (the bolding serves to illustrate links: Example A: Read about my Doo-Hickies testimonials. Example B: Read about my Doo-Hickies testimonials here.
- Real text, not graphical text. Real text is any text that can be read by a search engine because the text is contained within the underlying Web page code. Graphical text is any text that is contained within an image, graphic or Flash movie, and is not actually present within the underlying Web page code. Keywords that are contained within well-written, contextually appropriate sentences, paragraphs or lists are rewarded with higher ratings by search engines.
- Page placement. Keywords place higher on the page rate higher than keywords buried within the text further down on the page.
- Stuff your page with keywords. On some Web pages you will see some works repeated over and over and over, assuming that this will force a search engine into giving the keyword a higher value. The opposite actually happens. Search engines identify the over-use of keywords as “spamming,” and can actually ban your Web site from their index for this practice.
- Use invisible keywords. Invisible keywords are invisible only to you, not to the search engine. Web site creators can make words invisible by simply making them the same color as the background. If the underlying code for a Web page contains invisible keywords, it will be penalized, or even banned, by search engines.
- Use extremely tiny fonts. If your Web creator uses an extremely tiny font (less than 6pt) size to hide key words, search engines may penalize your site.
- Use keywords in your
meta-tag that aren’t actually on the page. Search engines that still use the meta-tag fully expect to find the keywords within the readable text on the page itself. If they don’t, they may penalize or ban your Web site. - Use graphical keywords. Graphical keywords are words contained within a graphic, photograph or Flash movie. They may look good to you, but search engines take no notice of them.
- Robots.txt. Include this file in your root directory. It can contain instructions for search engine robots regarding which directories and files it should spider.
- Sitemaps. Create a Sitemap. A Sitemap.html page can be created that contains links to each Web page that needs to be spidered. If a link is created on the Home page to the Sitemap.html page, then the spider will follow the link to the Sitemap.html page where it will, in turn, follow all the links on the Sitemap.html page. This helps search engine spiders know which Web pages to index.
- Google Sitemap and Validation file. Create a Google Sitemap.xml file and validation file. These files are also located in the root directory. Google enables you to create a special Sitemap that is particular to Google robots. The Sitemap.xml file requires a specific Google format to work, and forces Google to spider all the Web pages contained in the Sitemap.xml file. For this to work, Google also requires a validation file to be created.
- Info.txt File. Create this file and place it in your Web site’s root directory. Some search engines use an info.txt file that contains specially formatted information about the Web site, including the site URL, site name and descriptive text.
- Links from “Like” Sites. Google especially values links from other like, quality sites that already have a high page rank within Google. For example if your company has partners or customers that are willing to put a link from their Web sites back to yours (with appropriate keywords in the link text, of course), then Google will use those links to improve your own Web site’s Google PageRank.
- Local Listings in Search Engines. Google, Yahoo! and MSN enable you to list your business information, including the Web site URL, in a special section called Local Listings. Take advantage of this to help increase your page rank and page listing.
- The Use of Smaller Search Engines. Google, Yahoo! and MSN aren’t the only important search engines. There are a number of smaller search engines which can contribute to improved listings and Google PageRank. Also, some smaller search engines are specialized search engines that someone may reach through a Google search anyway, so it would be good to be listed in such specialized search engines.
- Article Submission Sites. Another way to increase your Web site’s visibility and listing is to publish quality articles and documents on the various document submission sites. These sites will publish your (approved) document on their own site, and it will usually be picked up by other sites or blogs looking for good content. The result is that a number of links are created from those sites back to your Web site. Below is a partial list of smaller search engines and article submission links: Smaller Search Engine Links
- SearchWarp.com
- SitesOnDisplay.com
- SearchRamp.com
- Mixcat.com
- ExactSeek.com
- Aesop.com
- WebSquash.com
- AllTheWebSites.org
- ArticleCity.com (6)
- ZapContent.com (6)
- EzineArticles.com (6)
- BusinessKnowHow.com (6)
- Buzzle.com (6)
- Web-Source.net (6)
- ArticleAlley.com (5)
- Constant-Content.com (5)
- SearchWarp.com (4)
- ArticleDepot.co.uk (0)
- Dynamic Web Pages. Don’t use them unless you absolutely have to. Search engines have difficulty reading dynamic pages, so any keyword optimization you may have included on the page will be for naught. Dynamic Web pages are created “on the fly” as a visitor navigates from page to page. The content of dynamic Web pages is usually stored in a database, and is not loaded for presentation until the content is requested. Dynamic Web pages are usually identified by punctuation characters in the page URL:
- Frames. Again, don’t use them unless you have a compelling need to do so. Any content contained within a Web page’s Content frame is often invisible to search engines. Frames involve one Web page file (the Master frame) loading content from some other Web file into another frame (the Content frame). All the search engine sees is what is contained in the Master frame, which is usually just the meta-tags, a banner file name, and navigation elements. Any of the stuff in the Content frame isn’t seen because it’s not really part of the Master frame and its underlying code; the content file is just referenced by the Master frame. By the bye, any keyword or SEO work you’ve done goes to waste.
- Broken Links. Make sure that all links on your Web pages work properly. Search engines do not like broken links. A broken link is simply a link that displays a “Page Not Available” or some other such message. Your listing rank will be lowered if search engine spiders find broken links on your page.
- Link Farms. Do not use link farms or link sharing schemes. Search engines very much value links from like-site to like-site; they do not like links from unrelated site to unrelated site. Your listing rank may be lowered if your Web site is part of a link farm. Here’s what Google says:
- No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google.
- Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
- They can evaluate an existing Web site based on known SEO practices, standards and techniques that are search-engine approved, and advise you on how to improve your Web site’s SEO content.
- They can create Web sites based on known SEO practices, standards and techniques that are search-engine approved.
- They can provide services for you like keyword research, code optimization, domain registration, search engine submission, article submission, Google Sitemap creation, etc.
- They can help you create pay-per-click (PPC) adword campaigns that will get you listed on the first, second or third page of listings for specific search terms. Just keep in mind that for highly popular keywords and phrases, even PPC can get quite expensive. For example, to get Google Page 1 listing for the adword “technical writing,” you could expect to pay $3.30 per click. Based on an estimate of 23-29 clicks per day, that’s up to $100.00 a day just for people clicking on your Google ad.
Advice for multilingual SEO. ----
Consider all the possibilities.
Living as I do on the conjunction of three countries, that is Belgium, Holland and Germany, can make search engine optimisation (SEO) quite a challenge. Just in the surrounding area of the village I work from are four spoken languages so if you extrapolate that out to every possible combination of search terms, browser settings and computer language settings then you begin to see the scale of the problem.
Leaving aside the differing search terms and therefore your various sets of keyword targets, each different language user will have their own set of computer and browser language and preference settings that will give completely differing search results.
As a quick example try searching -
management consulting Liege
- on Google.com and Google.be-fr.
OptimaGest Management Consulting is 2nd out of 392,000 on Google.com and 24th out of 291,000 on Google.be-fr. (Don't worry, I'm still working on the Google.be rankings)
So here are a few tips that I have picked up to make your job a bit easier.
First setup your browser for multilingual searches.
Arm yourself with a browser that has configurable profiles. Firefox springs to mind.
Set up a profile for each required language so that your preference language and search engine preferences can be configured.
For Firefox installed with the installer:
Make sure firefox isn't running.
Then open the Windows "Start" menu, click "Run" (or Windows key + R) and then type:
firefox.exe -profilemanager or firefox.exe -P
If that doesn't work (it doesn't on my machine) then you need to type the full path to the firefox.exe surrounded by quotes and then the switch in the "Run" box. e.g.
"C:\Program Files\Mozilla Firefox\firefox.exe" -profilemanager
For Mac OS X launch the Terminal
(Applications -> Utilities -> Terminal) and enter:
/Applications/firefox.app/Contents/MacOS/firefox -profilemanager
If that doesn't work then include the -bin switch e.g.:
/Applications/Thunderbird.app/Contents/MacOS/thunderbird-bin -profilemanager
The profile manager dialogue will open and I recommend that you keep the "default" profile as this will preserve all your current settings. Click on "Create Profile" and follow the instructions. You should create and name a profile for each language and then make sure the "Don't ask at startup" option is unchecked. Now when you start Firefox normally the profile manager will open and you will be able to select your required profile.
As you start each profile for the first time go to "Tools" then "Options...", "Advanced" tab and then click the Languages "Choose..." button. Here set the language that is required for that particular profile and remove the default en-us.
Then open each search engine e.g. google.be in turn and specify in the preferences the required language etc so mirroring as closely as possible the actual setup your target audience will have.
Now you can quickly check your search engine rankings without having to re-configure your browser settings each time for each target market.
Now the multilingual keywords problem.
Of course before you can monitor your success you must first develop your keyword strategy and that is not as straight forward as it would seem. We must research carefully our target keywords in each of our target markets. It is pointless OptimaGest Management Consulting being number one on Google.be-nl if the chosen keywords are never actually used in dutch.
My native language is english with a passable knowledge of german and the small beginnings of french so I am dependent on my translators for french and dutch. But web designers are not in the business of producing perfectly grammatical and vocabulary correct sentences such as translators delight in. We are trying to pack an optimum number of relevant search terms or keywords into our copy while keeping it on message and readable.
In our native language we can, with a bit of research and practice, produce web site content that just "glows" with pertinent keywords and phrases leading on to mega search results. But where do you start in language 2, 3 or 4?
That will be the subject of my next article.
Adwords, Adsense, SEO – Common Denominator, Keywords----
If you have just put up a website, you probably all ready have heard words like: keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense, SEO have one thing in common – Keywords. How important are keywords? Very Important.
Google Adwords
Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad – 25 word title, with two 35 word lines of ad copy – then you create your keywords. To get the hits, you have to brainstorm for different keywords, that are different but relevant to your target audience. Sound easy? It’s not. It takes time, patience, constant tweaking, and hoping that the product you are selling is not already saturated -- to much competition, makes it a little more difficult for the novice to make a profit.
Google Adsense
Google Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, such as Yahoo and MSN – that allows you to put targeted ads on your website. If someone clicks on the ad, you earn a small amount of money. These ads are keyword driven and are relevant to your webpage or website.
Sounds simple? Well, not really. There is more too it than just putting an ad on your website and expecting someone to click on it. What’s involved? Let’s see – color, position, style, to name just a few.
SEO
Search engine optimization – this for me has been a time-consuming process – since I am still learning. SEO is keyword driven – the search engines pull the keywords from your web copy – not, to my surprise,
from the meta keywords tag. Granted, I still use the meta keywords tag, but maybe in the near future, I will slowly eliminate the tag from my webpages…
The search engines do, however, pull information from Meta Description, Meta Title, and the content of your webpages. Thus, content does reign supreme.
Since content reigns supreme, each page should contain useful content and most importantly, your most relevant keywords that you want to emphasize. Secondly, it is best to try and base your keywords around a central theme. I have found that when the keywords diverts away from the main theme – that sends a red flag to search engines. So, if you want to look at your keywords and the density of the keywords on your webpage or webpages – You can get a quick rundown at: http://www.ranks.nl/tools/spider.html . It’s a free
tool, and very helpful.
To conclude, keywords is one of the main ingredients that leads people to your website, product, service and/or ad. …AND, keywords based around your quality content will help with your positioning on your website.
Affiliate Programs And SEO----
While good SEO skills will get your page noticed by search engines by themselves there other tricks to help increase their effectiveness. Affiliate programs can be a good way to increase your website’s own SEO attributes. There are different types of affiliate programs. An older one would be the old banner concept which predates pay-per-click. Google’s Adwords is a modern incarnation of this where by people can profit from Google’s pay-per-click business. Let’s look at some of these.
Not all affiliate programs have to be for profit. There are many people who are just looking to get traffic to their sites by cooperating with other sites. Just as a strong page on your website can help increase the rankings of your other pages rankings on affiliates’ sites can do the same. Don’t confuse affiliates with guest books or link pages. An affiliate is working with some kind of service or business to make a profit so it is a function of commerce. This will help with the search engines’ rankings. Search engines look for link pages and don’t give them a very high ranking so they wouldn’t help you very much. However since affiliate pages are used for commerce they are going to have a much stronger ranking. Affiliates can act as a team just like the pages on your site.
Another point to consider is that pages that are involved with affiliate programs are going to be set up well in order to profit from them. So this is analogous to strong members of a team making a colossal team effort. Enough strong pages driving traffic to your site is lie diverting a river to a drought stricken town.
Fortunately affiliate programs are easy to find so just keep in mind what kind you would be willing to do for your site. Don’t give yourself more work than you need to.
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