Saturday, January 2, 2010

Afford a Big Precedence to Your Site----

SEO Delhi company e-fuzion optimizes the technique details. This company takes the group of key words and key phases and includes them to write articles. In SEO Delhi the company e-fuzion will see the techniques which can be used in different search engine optimization now you will see different what these techniques will guide some one. They will guide you about the difference web site. For all these things the web site needs some of details and avoids the excess. For creating all these it needs lots of patience is required, because the search engine optimization is a long process which needs patience mind. SEO searches those articles which are getting published. There are two ways for it either you can do it manually or there are several article directory you submit the articles and makes the site more interesting. Once searching process finished the more result comes in the end. For more result SEO Delhi company e-fuzion provides the most excessive and most valuable and most interesting results. In the searching process the web site gets higher ranking and it’s the great priority for the site. SEO create the web site with different key words and makes the site more interesting. The next step is to inform the search engine robots about the articles and blogs which you have prepared o more interesting and more interested. The next step is to inform the search engine robots about the articles and blogs which you have prepared. For this you have to visit one of the ping services which are available on the net. These ping services will inform the availability of your articles and blogs to the search engine robots. The search engine robots will then crawl over it and index it. One more technique I can suggest you apart from the above four popular techniques for search engine optimization is to provide back link in your website, this will increase website popularity, and help to improve website visibility and ranking. To sum up I can tell if you use the proper blend of these techniques you ought to success in search engine optimization.

Affordable Search Engine Optimization-----

Let’s try to put ourselves in shoes of search engines owners and creators. A few years ago, a directory submitting to thousands of other sites required a lot of work, time and determination. After the software and online scripts, which automatically submit pages to directories, appeared, gaining hundreds or thousands of links in a short period of time is not a problem any more. At the same time, the number of websites is growing every day and it increases competition for particular keywords. The search engines have to find sites which best suit to the search phrase from millions of sites.
Due to the above mentioned factors, the creators of search engines were forced to use special filters. In their opinion, on the one hand, the inflow of the large number of useless links from sites submitted to the thousands of directories is limited, and the focus is only on these which prove the real quality of the page. On the other hand, only these sites, which best suit the topic of the search, are fund. Therefore, nowadays it is better to have our one or two links on quality sites than one hundred in useless directories. At the same time, much attention should be paid to the optimization of keywords, which still is main factor of determining the theme of the site.

Affordable search engine optimization, a do-it-yourself step by step guide-----

Step by step guide to an affordable search engine optimization strategy.

The most affordable search engine optimization strategy is to do it yourself. This is much easier said than done. If you're on a budget, the thousands of dollars you can save in consulting fees and services will be worth the effort for your initial strategy. As the site progresses up the search engine charts, you'll need to either hire an expert, or outsource to a consultant. The goal is to make it affordable over a period of time.

If you're going to be successful at this you'll need to follow every step!

Here are the steps you'll take

1. Make sure your site is clean (no broken links) hosted by a reputable company, or by yourself with a static IP address, and fast.
2.Optimize your keywords
3. Submit to the search engines and directories
4.Work on your page rank
5. Add more quality content

Step 1. Make sure your site is clean
A clean site starts with clean hosting. Affordable search engine optimization does not mean free or even cheap. If you're going to host the site yourself, have a static IP address. A dynamic IP address and a DNS redirector will give the search engine robots trouble.

Now that you're properly hosted make sure the site itself is clean. This comprises two primary components. Make sure you have no broken links, and make sure the site loads quickly. This means no unnecessary graphics. You should also test the site to make sure it scales well at different resolutions and with different browsers. This doesn't help with affordable search engine optimization, but it will ensure the visitors you drive to your site will have a pleasant experience.

Step 2. Optimize your keywords and keyword phrases.
Keep your keywords for each page to a minimum of two or three. When you've decided on your keywords do a search with a keyword tool (you can search the web, there are several that are all pretty good) and find out how many searches are done for each phrase.

Step 3. Submit your site to the search engines.
Critical note! Do not use search engine submission software to submit the site. Google’s terms of service clearly state that this is a violation. Most quality search engines will see this as spamming the site and penalize you for it. These products are good for working on your page, they are not good for actually doing the submitting. You'll find that the path to affordable search engine optimization, and even professional search engine optimization, offers no short cuts.

Step 4. Work on increasing your page rank.
Remember page rank is that critical metric that boosts you over the top of your competitors, when everything else is equal. To increase your page rank you need to get other sites linking back to you. There are several ways to do this, some of them will help drastically, others will hurt. Link exchange programs were the old way of increasing page rank. Some of them still offer value, but it's limited. You want the links back to your site to be quality, not just a page with a thousand links to people trying to increase page rank. Your best two options are writing articles that get published, and requesting links from vendors and other business partners.

Step5. Add more quality content to your site.
Steps 4 and 5 can work together. As you're writing content for your site you can submit all or part of the page to the article directories to increase your page rank. When adding content to your site, don't go overboard. If you've written a really great piece that doesn't add to your site, use it to submit to gain page rank. If you just add page after page to your site you'll end up with something that's difficult for visitors to use, frustrating them and costing you sales.

Affordable Search Engine Optimization Within Reach----

A few years back businesses were throwing 20-30k a month on search engine optimization; at least the bigger businesses were. The small business was hard pressed to find search engine optimization for much less that actually worked.

As of today the landscape of search engine optimization has changed. Many of the once coveted secrets of seo are now common knowledge. More and more people know how to do search engine optimization and since supply increased the prices have dropped.

Another factor is that alot of the grunt work of seo that would have increased costs has been diminished via outsourcing to India and other countries who can now do this mind numbing work for much less thereby allowing seo firms to lower their costs even more.

As an seo with around 7 years of experience I find that most of my time these days is spent in research. Google is pretty good at keeping us all on our toes with each update they make to their search engine algorithm. Scouring forums, chatting with colleagues and investing time in experimentation seems to fill many of my days lately.

Having relegated much of my own firm’s grunt work to freelancers I am able to provide more and more value to my own clients for less dollars. In fact I find that my clients keep getting smarter and smarter and more confident about doing their own seo that I many times simply play the role of a consultant or seo coach.

As a consumer though I advise that people still be very careful about what they purchase even if it is cheap. Money is money and after all you still want results. The old rules apply here when searching for affordable search engine optimization and are as follows…

Get case studies from any prospective seo you might hire
Get testimonials
Check references
Look for a proven track record and at least 3 years of online history in the industry
Always make sure they have a money back guarantee
Try dealing with a local firm based in the U.S. whether or not they use outsourcing is no matter as long as the actual company itself has a U.S. base. The reason being is that if something goes wrong it’s very difficult legally if you were dealing with a company based somewhere like Bulgaria.

Honestly a lot of seo really isn’t that hard but it does require an attentive eye and a lot of patience. There are tried and true strategies to achieve top rankings but they don’t happen over night.

We actually just created a mentoring package for folks who just want to do it themselves and save money and do it the right way. It seems to be working well and I encourage those who are not happy with their current website traffic or search engine rankings to consider such a program as a viable alternative.

Affordable SEO Rankings---

Traffic is a must if any online business is to succeed. Your business can either pay for that traffic through advertising, ezines and other means... Or you can decide to go the SEO route and get all your traffic for free.

However in doing so there is first an outlay in costs to get your website highly ranked on all the major search engines. The more ranking you would like to obtain, on multiple pages, using multiple keywords/phrases, the more costly it will be to your business.

But the real question, is just how costly?.... And, if you go the D.I.Y SEO route, just how effective will it be and how much money will you save?

What is a reasonable cost or the average cost for employing an SEO company?

The problem with most SEO companies is the fact that they are literally charging a small fortune for a basic SEO campaigns which may include optimization of only a few web pages and ranking of just two to three keywords or phrases. How much for such a package.... anywhere from 2 to $4,000.

The current going rate for in house (internal) SEO work is anywhere between 40 to $60 per hour, with external rate, business to business sitting at roughly $100 per hour.

If you are a large company, these rates may be affordable but for most small businesses and solopreneurs, they are simply out of the question.

Even a large company may be better off handing their SEO tasks over to a capable employee who can learn the required skills and techniques and apply these when required. One or two people with such capabilities would not only save the company profits but would allow their business to adapt to new SEO products a lot faster than having to outsource.

What you are not being told be the SEO companies is that search engine ranking is really not that difficult to master... And the second point that maybe matters the most is that once you have high ranking for many selected keywords, just a little maintenance and tweaking can keep you there for a very long time. Even to the point that much SEO work can be outsourced at very low rates to experts in other countries which makes it even more affordable.

Without doubt, obtaining high rankings by doing it your self or handing it over to a major SEO is quite doable. With so many affordable SEO guides, memberships and software packages online today, it is really a wonder as to why many companies are yet to implement their own in-house SEO specialists using their current staff.

So, is this to say that learning all SEO techniques is simply a walk in the park, of course not. But any person with a reasonable ability in technical matters could have a large website on it's way to excellent ranking positions within as little as two weeks.

Unfortunately what most lack in SEO, is a clear and concise plan of action. Yes, many will learn the techniques and methods required but then fail to act or fail to implement the complete plan thus resulting in minimal outcomes. As with any marketing campaign, it must be implemented right through to the very last step, SEO is not different.

With the continuing improvement of search engines to supply more accurate results, search engine marketing will continue to grow and be in high demand.

The decision you have to make for your own business is....

Exactly how much income do you wish to take out of your own business pocket in using such services, or is there a better alternative by taking your SEO in house and increasing business profits continually, year after year?

Affordable SEO Services That Works----

In our world today, everything relies on the power of computers. Everything is being managed and governed by computers. All aspects of life concern things that are related to the cyber world.

One of things that the computers or the cyber world provide is the internet. The internet is a vast thing that offers variety of services. In the internet you can find all that you needs.

Since the internet is the most likely that administers every thing that exist in this world, all companies and people that provide services and products uses the internet for their marketing, sales, promotion and other aspects of business and life.

Since the internet is used for different purposes, the SEO industry has grown vastly; many SEO companies arise and offer different SEO services.

SEO or Search Engine Optimization is designing web site so that search engines easily finds the pages and index them. The goal of SEO is to make a page be in the top ten result of a search. The term also refers to an industry of consultants that carry out optimization projects on behalf of the client’s sites.

Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden. SEO is primarily concerned in the improvement of the visibility of a site organic search results.

In the economic status of today, people are looking for things that are affordable so as to SEO services. It is always wanted to have affordable web design, higher search engine ranking. People always want things that are affordable.

There are many web providers that offer affordable SEO services and internet marketing solutions to people and companies aiming to improve their on line presence through the search engine ranking. With millions of people using internet turning to search engines every day in order to find products and services and information, companies can’t afford not to be found by internet users and surfers.

SEO aims of targeting traffic coming in from search engines to websites and increase the online market share. Many companies specialize in providing affordable SEO services and internet marketing solutions that bring results.

Most search engines and directories are among the most effective and affordable internet marketing solutions in acquiring new web site visitors. Most of the affordable SEO services involve skills of SEO experts and up to date search engine information.

Affordable SEO services are being offered to target markets and sales for the SEO companies. It should be adapted to many specific cases. All affordable SEO service and internet marketing solutions are flexible and respond to various marketing needs.

Many SEO companies offer global approach to SEO strategy in a very affordable price through different steps. These steps are:

1. Website analysis and research.
2. Keyword analysis.
3. Positioning and strategy development.
4. On page search engine optimization and copywriting.
5. Link popularity development.
6. Search engine submission and advertising
7. Website ranking analysis and;
8. SEO and copywriting level 2.

In choosing companies that offer affordable SEO services, choose those that work closely with the clients to develop custom solutions promoting their business on line, those that are experts in geo targeting. Also choose those that focus on lead conversion, companies that take good care of targeting markets that corresponds to the audience. Choose those that provide the best returns to your investment.


The natural one-way links.
This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the “intent” of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them. Don't overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content.

Linkbaiting, or link bait.
This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the “bait” you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.

Paying for links, or paid links.
These links can have great short-term search benefits. These are good mainly for sites that have tons of pages with content, and have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest “Google Slap” effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.

Bad links and their effects.
Outbound links play a big role in the way search engines determine who your “neighborhood” is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going into the supplemental index. That is not the kind of penalty these links cause for your site. And the amount of bad links considered is a big one. A small amount of them would not trigger a penalty, but make sure that your site is not related in any way to those link patterns.

All Link Types and SEO----

This article covers a much discussed topic in the SEO community. Also, clients and often site owners come up with questions about what links to get, and how to get them. Note that I will not consider reciprocal links here, because of better alternatives, and because their effectiveness only applies to a small number of sites, who use them under 10% of their overall link ratio. I will review the main types you want to get for your site.

The natural one-way links.
This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the “intent” of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them. Don't overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content.

Linkbaiting, or link bait.
This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the “bait” you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.

Paying for links, or paid links.
These links can have great short-term search benefits. These are good mainly for sites that have tons of pages with content, and have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest “Google Slap” effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.

Bad links and their effects.
Outbound links play a big role in the way search engines determine who your “neighborhood” is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going into the supplemental index. That is not the kind of penalty these links cause for your site. And the amount of bad links considered is a big one. A small amount of them would not trigger a penalty, but make sure that your site is not related in any way to those link patterns.

An Accomplishment for Site----

SEO Delhi company e-Fuzion always helps you to accomplish at this superior place. And makes your web sites life more happening. How this search engine does that is the biggest question for every one. Every one must heard about the pay per click. To get it you need to start with spending some money while learning the internet, your competitors and making money which include your return for your investment? You need to get a good company that can do that for you, search online and read, you will study so many things that you never even heard of , that’s how we have learn that and today SEO Delhi company e-Fuzion is actually providing these services to clients. Google is the first place where every one wants to go to, then type of the key words search engine optimization. You can see millions of different companies that you would have your business, remember research before you spend a dollar. In SEO Delhi company e-Fuzion you find different ways for ranking your site. There are also some ways to show you out there are also some ways to show you out there for really little money, by submitting your site to many different other websites, then you have places that can actually send you massive e-mail blasts around the world do your home work and go on the way to discover a new world. SEO Delhi e-Fuzion introduces the first people wake search engine, social net work site and more in one website. The internet and computers have made it possible to have huge amount of information accessible online through search engines. Now days, there are so many kinds of search engines which are develop with the technical development.

With some dedicated to limited or specific searches only, like people search or people background search. Along with other technical developments, modern means of travel has encouraged more people to migrate and live or work in place far from home. It’s a free people searching company. So sign up on and learn how it optimizes search engine process.

An Aptitude for Ranking----

In search engine key words are basic raw material used in search engine optimization (SEO). Key word selection must be done using keyword research where we use special tools to find out a list of keywords (search team) searched by targeted audience, recently. Key word can be single word, two or three words, multiple words and theme based. Let’s detail each of these one by one. Understanding these categories of keywords would also help one to decide as to their targeting on specific pages. In single key word you find the targeted large traffic built leads to highly competition category of sites. Singe key words are known as generic key words where we get targeted general audiences. Keyword of single word does not help to target a specific page for a specific audience. Although, key word of single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three key word to find out their required information. SEO Services Delhi Company (e-fuzion) can use these primary five to seven times in a web page for good theaming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theaming keywords.

An Easy Guide to Building Links to your Website----

Link Building is vital for a good placement in any search engine and most website owners are unaware of this or don't really understand how it actually works.

Apart from good Keyword research and the right meta tags, linking building is an absolutely must for the success of any website and is an on going process, so make sure your put some time aside for this on a weekly basis or pay some one with experience to do it for you.

Without it your website will certainly get no traffic.

There are 4 different types of Linking involved and each one is as important as the other.

If they are done correctly, they most certainly will give you a good ranking in the search engines.

They are :

Reciprocal Links
Oneway Links
MultiSite Links
Directory Listings
Reciprocal Linking

Quite simply - this is a link from your site to another and they link back to you. A bit of advise here is to only link to sites that are relevant to yours. i.e - If you are selling Cars - only link to Car websites, a link to a Health website will really do you no justice, and trust me I have seen hundreds of website owners make this mistake.

What's important here is not number of the links you have, but the quality and relevancy of the site your are linking back to. Be Selective and also take a good look at the sites linking to the site you want to link. It's really no good if this Car Site you want to link to has 40 reciprocal Links from Online Pharmacies.

How to Do this :

1. Pay a SEO Company to do it for you. ( recommended - but can be quite expensive )

2. Buy Them

3. Link Exchange Sites.

4. Search for them on your own

Important : Do not add to many reciprocal links to quickly, build it up gradually otherwise you will be penalised by the search engines, as it will be seen as un-natural. A good way to start is not more than 10 to 20 in one month. As your site gets older you can start adding more.

One Way Links

This is what the search engines call a natural link, and these links are given a far better ranking than a reciprocal link. The easiest way to do this is to write articles on what you are selling and then submit them to article directories with a link back to your website.

Website owners are always looking for content for their sites, and Article Directories are the easiest way for them to get content, with out them having to write them on their own. There are hundreds of these directories around and the more you submit to the quicker you will build up your one way links. It also is less time consuming than reciprocal linking and you will get far better results.

MultiSite Links

For this to be effective you need at least 3 to 4 websites to be involved in this. It is also seen as a natural link by the search engines and can be quite difficult to do if you only have one website. Although it can be done. You will just need to find 3 other websites that are interested.

How it works is this :

You link to site B, Site B links to site C, Site C links to site D and site D links back to you. This way all the sites get a link with out any of them creating a reciprocal link.

Directory Listings

This is also seen as a natural link as most directories don't require a link back. It's very simple and all you need to do is submit your site to as many directories as possible. There are thousand's of them on the Internet, so all it requires is a little bit of time and hard work. If you make it your goal to submit to one a day, the process won't become a tiresome.

Good Luck.

An Ethical Service Clarification------

It is commonly accepted fact that search engine optimization is probably the most effective internet marketing investment. The most crucial of all is to access SEO Delhi Company (e-Fuzion) that is a class apart. e-Fuzions main aim is to get the results through technology, semen tic, useful and moral SEO practices. SEO Delhi Company (e-Fuzion) main aim is to get the top and help our customers to reach there as well. Our knowledge and experience in this area will help you get a piece of the pie, which you might be losing otherwise to your competition. SEO Delhi Company (e-Fuzion) combined with dedicated and professional expert team, who can really make the difference on your website by tweaking your project for superior rankings. SEO Delhi Company (e-Fuzion) offers best services comparing with other organization. This company believes in good search engine optimization but is depend on various inter-related factors such as link popularity, stickiness’ of the site, web site design, keyword-rich web site contents, RSS Feeds, Froogle Feeds, search engine submissions and decent web site promotion on the internet.

It’s a compelling web presence is only the beginning-in terms of efficacy and impact. SEO Delhi Company (e-Fuzion) must rank high on all major search engines for optimum visibility, most clicks and enhances your sites business growth. SEO Delhi Company (e-Fuzion) strongly believes in the power of internet as key elements of progressive social change. This explains the web sites work, writing, and career are all focused on these topics. SEO Delhi Company (e-Fuzion) work in evangelizing things like search engine tools and SEO technology is grounded in the belief that the best and most significant use of computers is as communication apparatus. A chief goal of SEO Delhi Company (e-Fuzion) is to encourage people, in particular young people, to start and run business over internet and get lots of leas from out of the country.

An Excellent Publisher for Your Site-----

For good search result you need to give away free articles associated with the content of your website, provided the publisher includes a nice byline with an active link back to your web site. Some times the SEO Delhi Services company e-Fuzion should follow some links link should always be put in the right category. Placing it in the wrong category may lead the directory administrator to reject the submission. And finally, you need to move up those results pages by finding great quality websites to swap links with you.
But before you can even consider moving up the search engines results pages, you have to be listed in the search engines. But how do you go about getting listed in the search engines? In SEO Delhi Services basically, you hunt down search engines you want your website listed with, find their "submissions", "add url", or "add your site" link and follow their instructions. In SEO Delhi Services company e-Fuzion while you submit your website to the search engines, you do not want to submit every single page of your site. Instead, you want to submit your domain name and allow the search engines to crawl your website, finding every page within that website.

An Excellent Technology for Improved Website----

Search engine optimization offers different methods to optimize web pages. e-fuzion is one of the brightest organization under SEO Delhi. Now days search engine optimization is the hottest topic for the business entrepreneurs who want to launch their product online. Due to on page optimization and off-page optimization, web site gets top search engine ranking. Both methods of search engine optimization are good but off-page optimization is more powerful than other. SEO Delhi Company depends on different types of content, purpose and competition of websites. It is actually depends on proper use of keywords and key phrases can do good search engine optimization. Owners should use unique key words and key phrases to get high rank in search engine listings. They should use these key words at right places like in Meta tags, content area, title or H1 and H2 fields of each web page. In the web page you find different links which contains internal links as well as external links which makes your website attractive. SEO Delhi Company contains an essential tool to get benefits from website. And if we discuss about SEO Delhi Company is the only responsible organization, which brings genuine popularity in valiant web world. This is the perhaps the first and fore most crucial stage. SEO Delhi Company includes the right key words in the content of your web pages which will bring the targeted customers to your website.

Now days search engine optimization is the hottest topic for the trade entrepreneurs who want to build up their business throughout web site. Due to on –page optimization and off-page optimization, web site gets top exploration engine ranking. Both methods of search engine optimization are more authoritative than other course of action.

An Immense Of Success For Web Site----

If any body is new in the internet, then must be probably have a lot of questions about websites and how they work. One of these questions might be: what is search engine optimization? Really it’s a process to achieve the top rank. When some one is searching fro your business or type of business. It will help you to get that top result with Search Engine Optimization Delhi. You should not have to know everything about the internet to have a successful company. SEO Delhi Company gives you a goal to lunch on a peak level. A better search engine ranking will mean better business and a better bottom line. Its great way to improve your website and make the most of it. SEO plays a key role like a campaigner for your website and attracts customers towards it. This technical way is a very easiest process for making money. In business especially in online, SEO plays a vital role for technical status. A good quality SEO is only liable for a victorious online business and creates visitors appeal. And if we discuss about SEO Delhi Company is the only answerable club, which brings authentic fame in enormous web world. SEO Delhi Company always uses key words scrutiny. This perhaps the first and most essential phase. SEO Delhi Company includes the accurate key words in the content of your web pages which will bring the embattled consumers to your website. This scrutiny requires a send abroad and here SEO Delhi Company performs as a good specialized. . This will conduct an in –depth research and will pick out keywords that the guests to your website.

An Immense Sensation with SEO Delhi----

SEO Delhi company e-fuzion search engine optimization can enable to provide a better service to you. Diminutive commerce owner to contend for goods and services with better companies; they introduce impressive which would not be potential in conventional media. The appearance of explore engines has hence been a main increase for diminutive businesses. SEO Delhi is becoming increasingly reasonable for the accomplishment of small businesses today. Fresh trends point to facilitate the internet is replace conventional medium as the foremost basis of in order and e-commerce is replace elevated avenue to retail as the most important sales feed. Explore engine marketing is chiefly significant for a diminutive commerce as expenses involved are frequently lower than implement all over the country or even a limited promotion movement using conventional methods of promotion such as print media or advertisements in niche publications within the industry. In addition to search engine marketing offering a higher return on investment, the recent trends in consumer behavior indicate that intact search engines have a wider reach than even television in some market sectors. The ultimate goal of Search Engine Optimization or SEO Delhi is to get visitors to your website. Search engine optimization can bring highly targeted traffic to your website form search engines when users explore for your harvest and services. In attendance is a rough antagonism to in the planet but only 10 can appear on the first page of a search engine like Google for a fastidious explore idiom. Look for engine study include revealed that if a Web site does not rank between the peak 15 of a explore result, odds are it will not get noticed and subsequently not generate any traffic to the website. Point out your keywords accurately. In adding to selecting the right keywords for your website, positioning them strategically within your content is crucial. In SEO Delhi the main keywords should be in the title, description and within the body. Create a simple but clear and professional Web site. Your website is the first impression or your business so it is significant for your website to be professionally designed systematizes content.

An Increasing Internet Culture – Social Media Optimization-----

Social media optimization is not a tool but it is today’s internet culture. With the social media sites on internet, people have got a good platform to become more social, more interactive and more communicative. Socialmediaoptimization doesn’t only allow discovering and reading the content and information but also encourages you to share the knowledge what you have. It is no more a one-way process but is a two way communication.
Social media optimisation stresses the fact that your target audiences are real people and you need to be friendly and real to them as you are with your friends and acquaintances. A great way to understand your target audiences is to engage then in an honest conversation and to know them. In socialmediaoptimisation, you have to provide your target people with grounds like video, audio, mobile accessibility, widget etc. There should regularity in updating the content and providing them a fresh content. You have to expand your network of influencers (bloggers, digg etc) and expand your network of content too.
Key factors in social media marketing are to focus on social media sites and knowing your target spectators. Apart from creating a quality content, you have to track and measure the conversion to calculate ROI. Social Media optimisation enables the advertiser to create a conversation with the target audience. Social Media can spread across multiple mediums very quickly, and increase your advertising reach. It also creates instant brand awareness. Socialmediaoptimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.
Socialmediaoptimisation works on the fundamentals of getting people into a conversation and winning them. It is really important to arouse their interests and encourage them to talk about themselves or the things they like. Don’t be afraid introducing a new topic and reward helpful and valuable users.
There is the need to prepare some ground work before you actually start with your social media optimization campaign. Before getting your Social Media Optimization campaign into full swing, your SEO campaign should be put into place to have the highest-ranking site for the keywords that you will be promoting. Once you have ranked your site for all of your important keywords you will be ready to receive all of the new searches. You may call socialmediaoptimisation a new approach to Word-of-Mouth medium. Social media optimisation allows you to efficiently spread the word and generate a curiosity and interest for a relatively unknown or a new product or service.
With every profit you have to be prepared for losses too. There are certain risks involved herein too. There is no guarantee that your submission will be popular and hit the first page of the social media site.

An Introduction Primer to SEO----

What is Search Engine Optimization (SEO)?

It can be defined as the process by which a site’s rankings in the search engines are increased for the keywords it is optimized for. Good SEO keeps both the user and the search engine in mind. Things that look beautiful on your site may have a negative influence on your site’s ranking. Good content ensures return visits. Keyword enriched content ensures that people will find your site.

How many people do you know who actually look at the fourth or tenth page of a search engine’s results page? Most people only look at the first ten to twenty search results. SEO can get your site ranked in the first bundle of results.

Aspects of SEO: Content

The web is indexed with keywords. The user types in a keyword string, exact phrase or a single keyword to find a relevant page. Information specialists make use of advanced searching techniques to find deep web content such as information imbedded in databases or dictionaries, but the average user thinks of the first thing associated with his query and types it in. That is why broad keywords on your site will not generate enough traffic because many thousands of pages have that exact keyword. You need specific keywords and keyword phrases.

There must be enough content on the page. Too little information guarantees that the keywords cannot be repeated enough without keyword stuffing. Keyword stuffing is where there are too many of the same keyword on a page. Search engines will rank your page lower if they see your page as stuffed.

Keyword density must be balanced with their relation to the rest of the page. This means that your main keywords must appear in certain areas of the page. They must preferably stand out from the rest of the text. There are a number of ways to do this but it is a new topic.

SEO: Meta Tags

There cannot be enough emphasis on Meta tags. Meta tags are in the invisible part of your page. It forms part of the source code. This is where the Title, Description, and Keywords, are placed for the search engines. Most engines will not be able to find your site if a Meta Tag is not present. This area is very important because this is where you place your main keywords and the description of your site. Once again, the relation to the title, description and content becomes important. Don’t stuff this area with long descriptions since the search engines will throw your page out if the description is too long, or the keywords repeated three or more times. Keep a balance.

You must write a robot.txt file for the spiders to exclude certain parts of your page. The reason is that most of them cannot read Java, and CGI scripts. There are a number of extensions to pages that will lead to exclusion from search engines.

Other SEO factors that also influence the way your page will indexed:

- ALT, TITLE, and AUTHOR tags.

- Number and quality of links to your site.

- Links from your site.

- Sitemap for search engines.

- Names of links to your other pages.

- Color and total number of links

These are just a few of the online and offline factors that influence your ranking. SEO is needed to make your page visible on the Internet where you have to compete with other sites.

An SEO Glossary - Common SEO Terms Defined----

Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English...


See ‘Sponsored Links’.


A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).

article PR

The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. (In this sense, the "PR" stands for PageRank.) Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" stands for Public Relations.)

article distribution lists

User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica groups) which accept email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See also 'article PR'.

article submission sites

Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge, and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also 'article PR'.


A text link to your website from another website. See also ‘link’.


The words used on your website.


A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also ‘SEO copywriter’ and ‘web copywriter’.


Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.

domain name

The virtual address of your website (normally in the form This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site.


An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website.


A technology used to create animated web pages (and page elements).

free reprint article

An article written by you and made freely available to other webmasters to publish on their websites. See also 'article PR'.


The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking!

Google AdWords

See ‘Sponsored Links’.

Google PageRank

How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from, you can view the PR of any site you visit.

Google Toolbar

A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and work by clicking Options (setup is very easy). NOTE: Google does record some information (mostly regarding sites visited).


HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes.


An interconnected network of computers around the world.


A programming language used to create dynamic website pages (e.g. interactivity).


A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them.

keyword density

A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.

keyword phrase

A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.


A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link.

link path

Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links. (See ‘Link paths’ on p.21. for further information.)

link partner

A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.

link popularity

The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.

link text

The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.

meta tag

A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.

natural search results

The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.

organic search results

See ‘natural search results’.

PPC (Pay-Per-Click advertising)

See ‘Sponsored Links’.


See ‘Google PageRank’.


Your position in the search results that display when someone searches for a particular word at a search engine.

reciprocal link

A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don’t view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized.


See ‘Spider’.

robots.txt file

A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your site’s root directory on the web server. (Alternatively, you can do a similar thing by placing tags in the header section of your HTML for search engine robots/spiders to read. See ‘Optimizing your web ’ on p.22. for more information.)


Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site). Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).


Search Engine Optimization. The art of making your website relevant and important so that it ranks high in the search results for a particular word.

SEO copywriter

A ‘copywriter’ who is not only proficient at web copy, but also experienced in writing copy which is optimized for search engines (and will therefore help you achieve a better search engine ranking for your website).

search engine

A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google, Yahoo, and MSN.

site map

A single page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). Think of your site map as being at the center of a spider-web.


Generally refers to unwanted and unrequested email sent en-masse to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up simply to cash in on their high ranking by selling advertising space, links to other sites, or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated, and already have very efficient ways to detect SPAM websites and penalize them.


Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links.

Sponsored Links

Paid advertising which displays next to the natural search results. Customers can click on the ad to visit the advertiser’s website. This is how the search engines make their money. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their ad).


You can submit your domain name to the search engines so that their ‘spiders’ or ‘robots’ will crawl your site. You can also submit articles to ‘article submission sites’ in order to have them published on the Internet.

text link

A word on a web page which the reader can click to visit another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and website to website.


Uniform Resource Locator. The address of a particular page published on the Internet. Normally in the form

web copy

See ‘copy’.

web copywriter

A ‘copywriter’ who understands the unique requirements of writing for an online medium.


A person responsible for the management of a particular website.


The number of words on a particular web page.

World Wide Web (WWW)

The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages.

An SEO Tip – Pay Attention To Your Imbedded Links!----

Optimizing any web page involves both on-page and off-page optimization. Whereas on-page optimization emphasizes the use of carefully selected keywords to write a web page, off-page optimization is all about building links to the web page from other web pages as well as other websites. The leading search engines’ ranking algorithms have placed much importance on links that it is not possible to achieve a high-ranking based solely on competitive keywords.


There are two basic types of links used in websites. One is the navigational link which connects pages within a site. The other one is the hypertext link which offer parenthetical material, footnotes, digression or parallel themes that can serve to provide relevant information in relation to the main content of the page. Both types of links however, can be disruptive or problematic in the overall site design when not used in its proper context.

Links can distract attention especially if a paragraph or text is filled up with invitations to readers to proceed to other pages or sites. This threatens the smooth flow of content as readers jump from one page or site to another. The context of information can entirely be altered as readers find themselves in an unrelated territory without the benefit of any introduction or proper explanation.

The primary purpose of having links is the reinforcement of an author’s original message by providing a choice of connected materials. Links should be geared towards pointing to other resources within the site which uses related texts or visuals. A reader should be made clearly aware when he/she leaves one website and enters another through a link.

Good hypertext linking aims to maintain a site’s contact with its readers. A simple link will usually work within a single browser window where the original content disappears substituted by the linked page. This can be avoided by adding the TARGET = “main” argument to link tags. Through this, the linked page will appear in a new browser window in front of the original one which allows the reader to access the new material without losing visual contact with the original site. The use of frames is another way to maintain narrative and design context. Frames can be used to split the browser screen between site navigation and the material intended to be brought out.

Website navigational links can be provided through plain text links, JavaScript links, PHP links or graphical links. Plain text links are the easiest to implement and its use is recommended even if other link types are being used as a main navigational structure. All search engines are able to follow them although it can be very difficult to maintain them for websites that have more than 50 pages. Providing careful attention to website design can address problems associated with this. JavaScript navigation is used to build complex drop down menus for large websites. It offers the advantage of an almost effortless change procedure once it is implemented but it requires more knowledge and expertise to implement. However, this type of link is not followed by search engines hence the pages referenced by the said links may not be indexed without some other form of navigation provided.

Linking in Relation to Usability

Usability is the ability to successfully and confidently learn or complete a task with a reasonable amount of comfort provided to the end user. Usability in the eyes of a website designer or application developer is being able to design and build websites that can be understood and easy to use in accomplishing a task. It is essentially about meeting the needs of customers and anticipating their other needs to help them reach their goal through a website that is true to its own goal of providing the right information or at least access to it.

A usable website stands to reap the benefits of conversion and customer satisfaction. A website should be able to tell the reader what it is all about, what product or services are being offered and what procedural steps are being taken that will earn the trust of customers. Most importantly, it should be able to meet the needs of both humans as well as search engines. Both are intent on understanding a web page, knowing how to get to the next relevant page and being able to find that all important link. The information structure of a website should be construed in a way that would enhance the speed and understanding of it.

The priority of SEOs is to get clients’ web pages into search engines and directories as well as to have them ranked good enough to be found by end users. Marketing and usability should come hand in hand so that the site owner does not only have prime spots in search engines but also customer conversion as well. The ultimate challenge of any website developer is to be able to ultimately build sites for people and not for search engines only.

A link has two ends – the source anchor and the destination anchor. The term link however, usually refers to the source anchor while the destination anchor is called the link target. The most common link target is a URL (Uniform Resource Locator) used in the World Wide Web which can refer to a document such as a web page, other resource or to a position in a web page which is achieved by means of an HTML element.

Hyperlinks are usually displayed in a web browser by some distinguishing way such as a different color, font or style. The usage of a mouse cursor changing into a hand motif may also indicate a link in a graphical user interface. Links in most graphical web browsers are displayed as underlined blue text when not cached and underlined purple text when cached.

Having the right link in the right place at the right time and page is the dream of any website owner. Most pages have some type of main navigation to access major categories within the site. Another set of links pointing to things like a privacy policy may also be seen. Many sites use secondary navigation on pages within sections of the site. A different section may provide a different set of links in the secondary navigation which can be very helpful to users and search engines. The navigational links are often seen in a content-rich area on a page. It is very common to see links embedded within the text in the content area of web pages which is very advantageous from a search engine optimization point of view. One of the existing dangers of this practice is when these links are missed due to the reader’s natural tendency to just scan the pages due to time constraints. Embedded links should be placed within the content in a way that they can easily be seen. Having too many can make it very difficult to read the text on a page. Confine these kinds of links to the most important and outstanding links. The rest of the links can be placed in other critical parts of the page.

An SEOGOOG SandBox----

A few weeks ago, I presented myself with a challenge – to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that’s SEO) face known as the Google Sandbox. At times this endeavor made me empathize with Captain Ahab chasing his white whale, but unlike Ahab, I’m not going to meet a watery grave today. provides SEOs with life jackets – so I got that going for me, which is good. The obsession to confirm, pin down, and counteract the effects of this Sandbox is proving as difficult and elusive as any whale hunt I’ve ever been on.

Before explaining to the uninitiated just what the Sandbox is exactly, or what it’s purported to be, it warrants mentioning that Google officially neither confirms nor denies its existence. So from the word “go” we wade into mystery. We’re forced to consider the Sandbox as either a modern quasi-myth of the Computer Age or an actual no man’s land created by Google where SEOs are pitted against the machine. Kinda cool, right? This would be a limbo, an undesired waiting room for web properties seeking quality recognition from Google’s Search Engine Results Pages are, as I like to say, unSERPable. Incidentally, the stakes are very high, too, since higher rankings mean increased revenue.

The effects of the Sandbox are not in question. Websites listing with Google are simply beat down in their rankings for no apparent rhyme or reason, thus leaving the afflicted with no avenue of redress but time itself – no magic linking is known to spring sites out. (Though it’s whispered that influential friends at Google can pull favors.) New websites and overhauled existing websites (often reworked, ostensibly, for better rankings) are its primary “victims”. It was first noticed or acknowledged in October, 2004. No one outside of Google knows exactly how or why sites are Sandboxed.

Here are some Sandbox basics: it only happens to English speaking websites; it is a “.com”-only phenomenon, no “.edu”s, “.us”s, or “.org”s need worry; it could last from weeks to a year before release into deserving results rankings; its effects are seen with Google only, so you can rank high on Yahoo and be in the Sandbox (or even rank poorly – I have little info handy on poorly optimized websites mired in suspected Sandboxes); the Sandbox is by no means universal and not automatic. It’s a crapshoot.

There is a minority of SEOs who think that the Sandbox is the end result of better algorithms and not and specially created punishment. Believing, as I do, that Google has the best search results, this isn’t implausible.

I believe Google intentionally Sandboxes websites because they can. Google’s search share is largely unrivalled and growing strongly. What better way for Google to keep separating itself from the search engine pack than to have websites jumping through hoops in hopes to conform to Google’s semi-secretive algorithmic wishes. And what better way to do this than through the secret sauce of unacknowledged spider block. Google’s engineers keep the search world apprehensive and guessing so that SEOs will employ conventional and anticipated optimization methods in hopes to evade the Sandbox.

Talk about your Jedi mind tricks: SEOs are now optimizing in a fashion that suits Google with much less link bombing and more content emphasis. This aids Google’s indexing efforts greatly. The Sandbox, being a phenomenon oft-alluded to and ill-explained, is totally logical when viewed in this light. Fearing the unknown (and the ire of clients) we optimize humbly, to start.

And I love this. “No one knows” is what most SEOs will say about various Sandbox details. Someone knows. Someone besides in-the-know Google engineers always knows, but isn’t saying. SEOs will have you believe they’re giving away everything but their gym locker combination; to the point where you’d think that there are no secrets in this business. Well, as in any other business, information is the most valuable commodity and there will be nothing that you will get for free; nothing of a proprietary nature will be shared that will not provide its source with either direct or back-end value.

It’s tough to declare this, but I must: no SEO has enough data or access to solve the Sandbox. It’s not even worth trying and the best thing we can do is compare notes. Pretty sad, but it’s all we got. (Or is it?)

It is widely believed that Matt Cutts, an engineering guru at Google, acknowledged the existence of the Sandbox at SES NYC in March, 2005. That’s bunk. He didn’t acknowledge anything, but he did answer his questions carefully supposing there was a Sandbox. He played with words and said some algorithms “might” affect “certain” websites in “some” circumstances that would, in effect, ape Sandbox-like results. Well, gee. Thanks, Matt. You didn’t say anything, but legions of SEOs rushed to the messageboards with their confirm reports like they’d just filmed Sasquatch. No free lunches, no free secrets. Mr. Cutts just stoked the fires- that’s all. Good job, Matt, but I’ll get you yet. Cheers.

Anatomy of a Good Sitemap----

A sitemap is an aid used in making navigation through a website easier. It contains the structure of the website along with the included links to the major parts and subsections of the website.

A website’s sitemap has a practical and essential use. It makes it easier for visitors to visit through and navigate the website. The navigational help ensures that they do not get lost and that they will not have to look futilely for the information or page that they need. A visitor who immediately finds the information that he needs quickly in a website has a higher chance of coming back for another visit.

Many website administrators, designers and webmasters do not fully exploit the uses and benefits of having a good sitemap. For most of them, merely providing a list of links that do not really give a good service to visitors to the website is more than adequate. For them, as long as spiders can find the pages in their website then they are content. But wouldn’t it better if you can design a sitemap page that is not only big help to your visitors but also adds value to your website?

The characteristic of a good sitemap is that each link has an accompanying description about the target page for each link. This helps visitors who go to your site and would rely on it in navigating through your webpages.

Let’s look at two examples:

Example 1

Link with no description

Rock music

Example 2

Link with description

Rock music, the history of British rock music, From the Beatles to the Rolling Stones, David Bowie, Duran Duran, U2, The best British bands and rock acts in history. Trace how rock music in Britain evolved.

There is a definite difference between these two examples. From a mere cursory look at the two examples it is obviously apparent that the second example is far more effective in giving the proper information to visitors. Website visitors are more likely to appreciate the kind of listing illustrated in Example No. 2. This is because most people are more at home with a search engine style listing because it is easier to navigate. No one would like to visit a website and see a sitemap presented similarly to the first example because there is a complete lack of information.

There is also an added benefit to making a descriptive sitemap. It helps in raising your search engine ranking.

By building your sitemap in such a way that you put all the links to related pages on each sitemap page, you are making, in effect, a themed sitemap page. Let us say that you have 7 pages that all relate to British rock music, by putting it all together you make a British rock music themepage. This kind of page will have the element a search engine considers is essential for a high ranking web page: keyword rich text.

It pays to make a good sitemap. Making a conscious effort to make one will bring great benefits to your website.

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Are search engines male or female?----

More column inches have been written about how to please the search engines and persuade them to bestow favour on your website than almost any other internet-related topic. But as far as I know no-one has previously tried to understand their gender: do they behave more like a man, or more like a woman? Understand their gender can surely help us to gain a better insight into how to appeal to them.

MSN is very clear: MSN is a man. Everything about MSN is straightforward: do the right thing and you will be recognized. Follow the advice of the experts and you will surely rank highly on MSN as long as your competitors are less diligent in this respect than you. Good content, relevant titles, keyword-related metatags, loads of quality inbound links, varied keyword anchor-text, a good smattering of deep links and a #1 ranking will be your reward. I have gained #1 positions on MSN for moderately competitive keywords within a week of trying. What you see is what you get with MSN: he is a man.

Is Yahoo a man or a woman? I find it hard to decide. Perhaps it is a serial transsexual, or maybe just androgynous. Sometimes Yahoo is as straightforward as a man: do the right thing, pay your dues and join the club, no complications. This happens to me on some of my keywords: I have followed the rules and gained my reward. On others, apparently no more competitive, and where I am just as well-optimized, if not better, I am nowhere. For these words, she is a woman, immune to my blandishments.

On the other hand, Google is surely all woman, with womanly wiles and deeply imbued with womanly mystery. If you want to penetrate deep into Google you need to learn the art of seduction. Is there anything on the planet more frustrating than trying to optimize your website to rank highly for a competitive keyword on Google. Sometimes I think not. She is like a woman that is always just out of reach. She will not reveal her secrets for even the largest bunch of flowers. I know that I have the best content in my category, more quality links, deeper links, more varied anchor text, more articles and more of everything that is supposed to drive positioning than any of my competitors. By far. Not a single one of my 5000 odd backlinks is directly reciprocated, and I have at least 10 inbound links for every outbound one. I have never paid for a text link ad, or joined a link farm. A decent proportion of my inbound links are voluntary recognition of the value of my site by 3rd parties. Is this enough? Well, yes and no. I do have the best positions on all the search engines, measured on average on all the keywords that I target. But whereas my positions are undisputedly dominant in MSN, they are only excellent in Google. I am only 2nd or 3rd on my target words. I do very well, but I don’t blow away the competition like I do on the others. Google has recognized my worth, somewhat, but she has not opened herself to me entirely.

Like a woman, she has her favourites: sites which appealed to her long ago, but whose luster has long since dimmed in the eyes of the rational observer, can still be favoured with a top position. She is also fickle. I have been trying to build position for a single keyword for a couple of years now. (It’s a fairly competitive category – around 36 million sites feature this word.) When I started my efforts I was at about 25 (by virtue of this single word being part of all the other keywords-phrases that I compete on). I have steadily built anchor text links with this single word into directories, into articles, into listings on other sites. Lots of these links are on pages with good PR. Better than 80% of these links are nicely inserted into the middle of well-written text.

The outcome: every few weeks I find I have moved up to a respectable position: say 10th, sometimes even 6th or 7th. Then, the next day, or even an hour later, I fall back to 14th or even 18th. She likes me, she flirts with me occasionally, she tolerates my company and sometimes I even manage to amuse her. But just when I think I could expect a kiss in return as my lips approach, she turns her cheek away and I am banished to the outer circle of courtiers. But her appeal is such that I am drawn again into attempting to understand her mysteries. But I feel that if I ever make it, and my lips touch hers, and she longs for me as I long for her, I will never be sure what it was that I did to merit such bliss.

Are you looking for Affordable Search Engine Optimization Services?----

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Our UK SEO services will help your site increase visibility and bring quality and targeted visitors. Although our services are capable helping your site achieve potential customers and higher conversion rate yet, to your pleasant surprise, we offer these UK website rankings at the most competitive prices to you. Click here or Call us +91 9868140523 to find more about our affordable UK SEO services.

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It’s true. Your site can not increase its UK website rankings by happenstance. It has numerous competitors to fight against so that it emerges victorious by putting them behind in the search engine visibility. We by the virtue of our white hat SEO techniques ensure that your site consistently improves its ranking over the times. We value ethical SEO practices and incorporate highest level of search engine marketing ethics into our business practices. Our organic SEO practices with while-hat techniques uniquely differentiate us from the other UK SEO Companies in the industry.

Ethical/ White Hat SEO Practice

We, as a leading UK SEO Company, are capable of performing through Ethical Search Engine Optimization practices. One of the reasons of our rapid growth over the past few years can be largely attributed to the fact that we have always given consistent performances to our clients. Ethical SEO practices have been ingrained deeply in our business ethos and we believe in passing it down to each and every staff in our organization.

Dedicated and Experienced SEO Professionals

Each of our Dedicated Search Engine Marketing professionals has ample experience in handling SEO campaign for many customers. At BrickBlue, the SEO company UK, we utilized our collective experience and expertise to bring the desired results for our customers. Our search engine optimization specialist are not only thorough in field of search engine optimization and marketing, but also they are talented enough input their valuable contributions to make each and every campaign successful. Our search engine optimization specialist display brilliant coordination among themselves which is a critical factor while handling an SEO project. Starting from search engine submissions, Link Building team to Web development team and Content developer team, our SEO experts help you get the best results and boost your sales growth.

Higher Ranking, More Traffic and Greater ROI

We offer you the guaranteed UK SEO Services with higher ranking, increased traffic and greater ROI. Our estimates are based on practical calculation rather than empty and tall claims. We allow our customers to check our services by going through small and affordable UK SEO Services plans. This transparency has effected our growth tremendously. Our ethical UK SEO services offer higher search engine ranking for a long time. Since our SEO methods are based on White-hat techniques, we are able to deliver solutions on a long-term basis.

Our higher UK website rankings services enable your site to achieve higher volume of targeted, potential and convertible traffic. This creates a chance of higher conversion rate resulting into sales. Apart from the natural or organic search engine optimization services, we are also into sponsored list campaigning of Google. Our efficacious PPC campaigns help you achieve grater ROI (Return on Investment) thereby maximizing your revenue generation.

Search Engine Optimization vis-a-vis Search Engine Marketing

Search engine optimization (SEO) is one of the surest ways to boost traffic to your site and increase sales revenue of your business. SEO or Online Marketing has become extremely indispensable for the growth of your business. It helps your site increase its ranking in various search engines thereby improving the search engine visibility in different search engines. This in turn helps your site generate more traffic leading to higher conversion rate. Search engine marketing, on the other hand, deals with the entire process of optimization, i.e., organic as well as paid results. A well-strategized paid result campaigning (known as PPC Campaigning) can do wonders for your site.

Are You Setting Up A Website For Your Business?-----

There are very few businesses these days that don't have websites, and as a home business your website is one of the most powerful tools you have at your disposal. A good website can really work for you, but you need to know what you're doing.

Hire Foreign Designers.

Web design really is something that you shouldn't try to do yourself, unless you really know what you're doing -- I'm sure you've seen what happens when people try this. Hiring a web designer, though, can be prohibitively expensive. Luckily for you, the Internet puts you in touch with designers all over the world, and it's easy to hire one of them very cheaply to design your website. They don't do any worse of a job than someone in your country would, it just happens that your few hundred dollars is worth as much to someone in India as a few thousand would be to you or I.

Use Search Engine Optimisation.

There are a heck of a lot of websites out there, and search engines will return everything relevant to a user's search. How can you possibly get your site above the thousands of others that the search engine thinks are relevant to your keywords?

The answer is to use basic search engine optimisation techniques. For example, make sure you often use phrases that you think your target market will be searching for (your 'keywords'), and make your web addresses contain them too. For this article, for example, would be a much better web address than That's just a brief introduction -- there's a whole SEO industry out there, if you go looking for it.

Have Lots of Useful Content.

When you have a website, you're not just trying to reach people who were searching for you -- you're trying to get people to check your website, read your latest news and offers, and the rest. The best way of doing this is to have fresh and useful content on there. Write short articles about the kind of things your customers might be interested in. If your home business is computer repair, for example, you could keep track of the latest virus threats on your site and offer help to anyone affected.

Make It Easy to Update.

You should make sure that whatever software you're using to write your website makes it easy to post new articles without too many problems. If you have go to around putting HTML tags into your articles before you can upload them, then you should think about changing the way your website works.

Keep a Weblog.

One of the simplest ways to have fresh, useful content on your site is to keep a weblog (or 'blog'). A blog is a series of entries, like entries in a diary, that are displayed on your site starting with the most recent first. It is easy to log in and quickly write a new entry, and it can be as short or as long as you like.

For your home business' blog, the only rule to stick to is not to post anything there that isn't related to your industry and your work. It might be great that you've got a new baby or sad that your cat Mr Tibbles died, but you should start a personal blog on another website if you want to post about that kind of thing.

Let People E-Mail You with No Hassle.

One of the worst mistakes people often make when they're starting a website is to think that it would be a good idea to give their customers a 'contact form' to fill in. People really, really don't like filling in forms, and you'll lose a lot of interested customers if you require them to tell you all sorts of things before you'll even talk to them over the Internet.

The best thing to do is to simply list your email address on your site, as a clickable link, and advise customers near the link of the kind of information it would be useful for them to include in an email. It might sound strange, but people are far more willing to go to the trouble of typing things in when it's on their own terms, and not into an annoying web form.

Are your web page titles doing their job?----

If you have spent more than a few hours on the internet then you've probably noticed a variety of page titles, ranging from bland and non-descriptive all the way to downright misleading. Most cases of poor web page titles are due to a lack of understanding. For example, have you ever seen a web page title that read some thing like:

"Blue Widgets, Blue Widget, The Blue Widget Company, Best Blue Widgets, Cheap Blue Widgets, Wholesale Blue Widgets, Buy Blue Widgets"

That is a case of a website owner using outdated SEO (search engine optimization) techniques in an attempt to improve their ranking. Not only does this not work, it also drives real people (the ones who would otherwise be purchasing these wonderful blue widgets) away.

You have also probably seen websites where every single page has the same title, which is usually the company's name. While this isn't a case of a website owner trying to manipulate their ranking, it also isn't helping them increase conversions.

Both from an SEO perspective and from a overall marketing perspective, the most effective title is one that offers an accurate description of the page, yet short enough to display completely in the search engine results pages. In most cases, 60 characters or less will be adequate to describe a web page and still display completely in most search engines.

Article Submissions are an important tool for Search Engine Optimization.----

In today's internet information age your online presence is not only sufficient to make profit. If you want to achieve online success your businesses needs continuous promotion.
Article submission refers to the submission of articles to the article directories to get hyperlinks from websites who wants to publish your content. It makes your website content rich as well as bringing back links for you. Article Submission can be used to catapult your website to the higher rankings in the search engines. The most striking feature about article submission is free, simple and easy for even a novice. One should need not to be a SEO expert for article submission process. The process is so simple and least time consuming that any unprofessional can do it with negligible efforts.
There are hundreds of articles directories publishing articles online and are either paid or free of cost. Online article submission sites are an interesting business model in this Internet Information Age to achieve your goals from the internet marketing.

Benefits of Online Article Submission:
- Article submission is a powerful method of getting quality incoming links to your site. It's an easy way to build links and costs almost nothing.
- Article marketing helps to achieve life time links for your website.
- Search engines love links from content-rich pages and articles submission open your doors for the search engine ranking.
- Article submission helps to build your site as an authority site and builds your brand credibility in the market.
- Consistent submission of articles ensures a steady flow of quality backlinks to your site. It really works for your marketing campaign.
- Article submission is one of the most effective marketing strategies. Nearly every professional search engine marketer considers article submission as one of the main part in their link building process.
- Article submission drives actual visitors towards your website which can never be achieved through the traditional internet marketing tools. Traffic driven by articles submission is highly result oriented and targeted enough.

Most Common Mistakes during Article Submission:
Most of the individuals either professional or non professional do some very minor mistakes while their article marketing or article submission services.
- Most of us are confused about where to submit the articles as well as where to submit the articles. Reality is the platform used for the submission of the articles is not as important as the process used for the submission of articles or how one is submitting the articles.
- There should be a proper strategy while submitting the articles; it should not be done in a very hasty manner. Submission of articles to less popular directories can be a better strategy.
- Instead of submitting your articles to hundred of article directories using automation tools to speed up the submission process is more beneficial for any one using the article submission services.

How It Works?
When you write SEO driven relevant articles the next step is to submit these articles either using article submission software or through article marketing services. Articles can be posted in the article directories by article submission software which is the easiest and fastest method of article submission. It is less expensive and less time-consuming as well. The procedure is so simple, one has to obtain article submission software, load the articles in it, and press "submit". The software will then submit the articles to article directories and will open a new way of marketing for your business.

Article Writing and SEO (Search Engine Optimization)----

This article will guide you through the main reasons you should be using article writing as part of your SEO efforts to gain backlinks and link popularity, or in other words, turning content into link s and traffic. Getting targeted traffic is a direct result of this process. This will apply to both new and existing sites, and I am covering here what to do when writing articles.

Write only about what you know well.
You should focus on known topics that pertain to your target market. As your articles are informative, you can submit them to article directories and websites accepting new content and articles that publish similar ones to what yours is about. You can get strong referrals from articles that were submitted using article databases. Keep writing 2-3 articles weekly, making sure they are getting submitted at similar rates.

Article partitioning and printable versions.
Splitting articles into parts is a great way to make a subject easier to digest by topics and having your visitors follow them by series. It does also help when you take an article for review and you add your comments in different color or bold them. Printable versions are an important addition to the original format of your articles, highly appreciated by users, and does not fall into duplicate content penalties at all.

The power of links and your article.
Use linking within your article to expand information sources or further detail topics. Reference pages, news sources, forums, bog posts, are example of resources you can offer and the user can choose to follow if needed. Now, it is equally important that your links are well defined and easy to spot by using standards when possible.

Apply SEO principles to your article.
It is important to create titles and headings that relate to what the article is about. Also, try to keep the article length to no more than 500 words, written with simple language, and providing clear and useful information. Always impart concrete knowledge to your readers. You should focus on the most important points in the topic, outlining the key areas of it. To do this, you can use headings, bold type and lists, like in the case of this particular article.

There is a lot more to article writing, but every situation is different, and for every website, the application of concepts discussed in these areas are different as well.

Articles Submitter and how you can build inbound links to your website with ease.---

Weather you know or not, if you are looking for some serious SEO (search engine optinization) you have to know about submitting articles to directories, blogs, press releases, etc.

If you are familiar with writing articles and submitting it to the right place on the wold wide web, then you know how much time does it take to start doing it and building your own directory of website to submit to. And you know how much time you have to take in order to obtain a reasonable result. Needless to say it is not an easy and fast task to do.

Well there is good news for all of us here doing SEO. I just came across this impressive software wich :

Helps to improve your search ranking (because of hundreds of quality backlinks that quickly add-up over time),

Gets your pages into the search engines quick ( because of search engine spiders pouring into your sites),

Establishes you as the expert ( and makes you "famous" in your market),

And sends you FREE targeted traffic from website owners and e-zine publishers who pick-up your articles.

Simply put the results articles provide means they are a "must have" part of everybodys promotion arsenal.

Articles versus Blog and Ping - Which is more effective at building your sites search engine position?----

Articles vs. Blog and Ping

I think it’s time for many Affiliate Marketers (AM) to reconsider their methods for building their web sites Search Engine position. I have been using Blog and Ping techniques for about a year now, but blog and ping is slowing loosing its effectiveness because so many AM’s are using the method.

If you’ve been living on the dark side of the moon, then you may not know what Blog and Ping is all about. Well, in a nutshell, blog and ping is a technique for increasing your websites position by creating blogs and using software that automatically posts to those blogs along with links back to your main website. The blogs then ping Blog services to notify them that some new content is available. The ping services then attract Search Engine spiders and before to long, you’re website is spidered.

This solution worked like wonders about a year ago (2005), but is loosing its effectiveness because all the blog and ping tools create mediocre content that is all based on Search Engine scrapes or RSS feeds. You end up getting a blog site full of useless information with links back to your web page. The Search Engines have caught on and they are able to filter out the bad content. In fact, it may actually be hurting your website. There’s no proof yet, but I would expect that all the SE’s will soon start penalizing websites that are trying to boost their position through blog and ping techniques.

That brings me to articles. About four months ago, I wrote an article and posted it to ArticleCity. After I submitted it, I forgot about it. Just yesterday, during a moment of boredom, I thought about that article and decided to do some research. Had anyone picked it up? A quick search on Google showed that the article has been published on 802 different websites! I also noticed that after Google’s last update, the Page Rank (PR) of my affiliate marketing website went up nicely from 3 to 5.

This was with just ONE ARTICLE submitted to just ONE ARTICLE SITE that I put together in :30 minutes. I was floored.

Considering how much time I’ve spent configuring blog and ping software, how many unneeded domains I’ve purchased to make traffic all look like it’s coming from different directions, how hard I’ve worked trying to find content for the B&P software, etc…. I would have been much better off just writing good, informative articles.

Another huge reason to go with Articles over Blog and Ping is content longevity. Your article will be posted onto many websites. Perhaps hundreds of websites. That content is real and meaty, just like what Google and the others are looking for. It’s not bogus content that will get yanked by the SEs. This means that algorithm update after algorithm update, the articles that point back to your website will remain within the search engines. This is HUGE.

Over the last few months, Google has made several updates to their algorithm which resulted in TONS of websites loosing their rankings. My site, which relied on ONE ARTICLE and no blog and ping actually went up in the rankings.

So if you’ve been using Blog and Ping to promote your site and you’ve been unhappy with the results, now is the time to consider writing articles and publishing them on the Article websites.

Writing an article and posting it to one article submission site is easy. Writing an article and posting it to hundreds of article sites is time consuming and difficult. For this reason, I recently purchased some software called Article Submitter Pro which automates the entire process. Article Submitter Pro can submit to over 700 article directories and is a snap to set up. If you want to try articles to promote your web page and you want to make the process as simple as possible, then I highly recommend that you check out Article Submitter Pro to make the whole process as simple as possible.

Here’s to a successful and profitable day!

As Google gets fatter there is more to love. I do.----

What Google did for Christmas? In short: Twain news on the same day simply melting the ice. Vacuum discovered.

Their new services spur others in turn, their sympathies can affect some huge increase. Finally, wealth is spreading, from young billionaires to you and to a baby boomer like me.

A few days ago, I ran into an article about them that claims they build a safe net for themselves, and all of us to use. How does one figure? Google silently buy left-over fiber optics at the lowest prices. Something nice for the future…

Yesterday, I went to Mozilla Firefox to get a referral button for my upcoming ezine. Have been using Firefox after a 2-week spy and worm attack back in June. At that time, my desktop had been invisible from pop-up windows and the volume muted for virus alert sirens and my poor computer could not breathe using IE.... Then I ran into Kaspersky, but that luck only lasted for 30 days as well; they wanted $70... Since free Firefox NOTHING not one single intruder. I have peace. IE now sits and ruts…, while the FF plug-ins make beautiful music.

So, I go get the button, and what do I read? They, Google, now not only have a referral system for adsense with neat little buttons, but they will take Firefox under their wings with something like ‘Google recommends Firefox’. I am touched! It’s the best thing to happen for us, for these guys operate in a speed that suits me, compared with MS. They’re livin’.

But, listen to this, on the SAME DAY, yes, yesterday, I get this article from Jim Edwards of named ”Google's Next Step: Are Print Mail Order Catalogs Dead?”

He describes how any respectable US print catalog is being listed and the graphics of each page shown in their catalog database for free, and permanently. Google even update it manually. My favorite feature is that your objects on scanned print pages will be linked to their twins on your site.

I’d call that traffic. Yep, the top quality traffic is free. Been saying that.

So, last night, I stayed up, had to anyway, because I was on a watch. Uploading my large files to, when ms automatic XP update suddenly wanted to restart the computer. Took me a while to find the way to switch that off.

Don’t you envy the life of those, who spend their days in a dialogue with heartwarming Microsoft-warez. Have we created a monster buying Bill’s stuff? My day swishes by enduring Frontpage crashes and Word peculiarities I may never get used to, and yet I somehow am.

No, that’s not the reason why I wrote this. What I wanted to say is:

“Get your print catalog to Google in time for Christmas.” US only.

1- Download this Free: (Demo-limited to 10)
2- Upload your Files Here and pay very little: (Very little! Minimum 25 Catalogs)
3- Go to and get the mailing address.

I give you 10 days.

So, then I think, what about the guys from Australia, New Zealand, England, Canada, South Africa, India?

Easy, last night I stayed up and made a site to let them in on it. Maybe you would like to do it, too; Get a permanent spot on Google’s new catalog beta site, I mean.

Come look. Gotta be subscribed.

Attack Smaller Searches To Get The Big Ones!----

Searching online can not only be fun, but sometimes you need to be downright inventive.

For those of you who have been searching online for years now, you've probably adapted ways to find things quickly.

Unfortunately when it comes to promoting your site, nothing out there is classified as a quick fix. If people do say it's a quick fix, it probably has a major risk attached to it.

Your ultimate goal should be to receive some of those "Big" search terms online! For example, "Marketing Tips" or "Marketing" in general. The only way to ever come close to the Big Dogs is to start small. Increase the search term and decrease your competition.

Here's an example of this, let's use "Marketing". Wow, what a powerful search term, but someone has to get it, right?

As of today, June 1st, 2004, if you search for "Marketing" you will get 72,700,000 results found within Google. That's a tough one.

Going further, let's add "Marketing Tips", you get: 7,560,000 results found.

Going a little further now, let's add "Web Marketing Tips", you'll get around: 5,760,000 results found.

Let's go beyond that for our final search, let's add "Web Site Marketing Tips", you'll get: 4,940,000 results found.

Now take a good look at all those search terms, what do you see right in the middle??? You got it, that oh so powerful term called "Marketing"!

Are you starting to see the value of targeting larger search terms (Larger meaning more words attached to it) ? ? ?

Eventually as time goes on, once you've done your due-dilligence and worked hard at targeting these larger search terms, search engines will start to reward your site with much smaller and more difficult terms to acquire.

Another way to accomplish this is to target your local market 1st. Instead of targeting "Web Site Marketing Tips" as a whole, you can target "Marketing In Hamilton, Ontario".

By targeting the area you live in, you not only target your local market 1st, you set your site up for success in the future market, which ultimately is the rest of the world!

Let's just say I was to remove "Ontario" from that search term, how many cities are named "Hamilton" ??? Many more than you think!

So in conclusion:

Don't be afraid to work for your key phrases and set your web site up for success by targeting larger key phrases to increase your chances of better search engine placements. In the end, you'll receive what you've been after, more exposure for your enterprise!

I hope you enjoyed the article!

Augment Your Ranking with SEO Services Delhi----

In SEO Services Delhi the utility of search engines in web search lies in the fact that they are the repositories of large amounts of information which can be searched very expediently using certain keywords. This natural language searching & many advanced features now available with search engines make the recipe tantalizingly attractive. Hence it is no wonder that 78% of the users start their search process for any information via a search engine.

Before we go any further lets clarify the difference between a search engine & a web directory. Search engines as we have learnt are automated software based systems which aid the web search in SEO Services Delhi Consultant. Directories are generally human based indexes in which the web sites are visited & catalogued by human beings. In the directories the web sites are included in the categories & sub categories. These categories or taxonomies are specific to specific directories.

Users can search for relevant sites in a directory by either mining on the subject they are looking for or searching through keywords. The most famous commercial directory is Yahoo. There are hundreds of directories available. We will be discussing them later. A point to note here is that most of the SEO Services Delhi Consultant e-Fuzion has now started to mix their web results with some kind of directory results.

Though there is a category of SEO Services Delhi Consultant is not crawler based. They accept money to list your web site. These paid listings search engines will be dealt in greater detail in subsequent section.

Avoiding The Carriage Before The Horse----

Marketing your practice on search engines is attractive to a lot of coaches. The traffic can be used to grow your subscriber list, sell products and get more clients. It can be a great way to grow your practice.

But it can also be a big disappointing nightmare.

A lot of businesses have pumped a lot of time and money into search engine marketing efforts (SEO) only to find them useless.

One main cause of this is "putting the carriage before the horse."In other words, you attempt to get high search engine rankings before you have a solid, sound web site.

What often happens?

Your web site can get rejected or even banned from search engines if it is created by a web designer who is not aware of search engine technicalities.
You can waste your money when you try to register with search engines.

Some charge a non-refundable fee for submitting your web site and it does NOT guarantee you will be included. If your site isn't well done, you get rejected lose your money.

Your pages become invisible. If your site isn't coded the right way, then a lot of your content won't get into the search engine for people to find or they are listed on page 1,334,203 ... which virtually no one will visit.

On a more content-based level, if your site is not interesting and valuable, others will be hesitant to link to it. Good links are vital to getting good rankings.

If your site isn't effective at converting traffic, you won't sell as many products or attract as many clients. You won't get as many newsletter subscribers.

With all the information and hype out there it can be easy to get wrapped up in the dream of high traffic leading to tons of business. I've seen others make this mistake. I've blundered myself.

So, how do you saddle-up your horse and oil the buggy to get the most from your search engine marketing?

There is a lot of information on developing a good web site. Be sure to focus special attention on the "marketing"of a good web site. Here are some main points to guide you.

• Make sure your site works "without search engines."That is, make sure the traffic you are sending to it now, such as people from networking, are doing what you want on your site.
• Make sure your site is "search engine friendly."This means to make sure that the code was designed to enable search engines to access the information on your site. This means getting a technically savvy search engine expert on hand during the creation of your site.
• Make sure you have a target audience. This is a good idea in general for your business, but it's also critical that it's expressed on your web site. Make sure your site is appealing to that target audience.
• Make sure your site answers basic usability questions such as, "What is this site about?""Where do I begin?"and "Why should I be here and not somewhere else?"Answers to these questions will get your visitors moving through your web site.
• Make sure your site is easy to navigate. Sit down with at least one person who is in your target audience and watch them use your site. Seeing people do everything other than what you intended is often an eye-opening experience ... even for the most advanced web designers.
• Make sure your site will capture your target audience in different "buy states."Some visitors will be ready to buy into subscribing to your newsletter. Some will be ready to buy an ebook. Some will want to buy your one-on-one service.

Search engines are great. They can take your business to higher levels. But without solid horse and buggy combo, you may be in for a bumpy ride.

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