Sunday, June 5, 2011

The Pros and Cons You Should Know

When it's done right, blog advertising can be very

profitable. It will not only pay for the maintenance

of your blog but it will also a source of some nice

extra income. In fact, a good percentage of bloggers

take this route to monetize their blog. However, with

every good thing come a few disadvantages. If you're

thinking of using advertising for your blog, here are

some pros and cons you need to know:



Pros of blog advertising There are several advantages

to using advertising for blogs, which make it an

attractive option for your website. These are:



Your blog earns. The revenue generated by advertising

allows you to perform improvements on your blog. You

can spend for maintenance, pay for better website

design, buy a bigger storage space, pay for faster

bandwidth, etc. This allows you to grow your blog and

attract better traffic.



Advertising gives your blog credibility. Visitors see

your blog as something reliable since you have

advertisers sponsoring you. Most professional bloggers

have advertisers, which means you will also be seen as

an authority in the field of your choice. The

partnership with a known company will indicate that

you offer quality content.



Advertising offers visitors access to relevant

products and services. Since ads will appear on the

same web pages as related content, your blog's

visitors will be able to view any product, service or

information from your advertisers that they may

actually be interested in.



You'll be inspired to maintain a quality blog. Only

strong blogs attract advertisers. As a result, you

will have all the reasons in the world to make sure

that your blog offers quality, useful content. You

will be more careful with your choice of topics and

subjects. As a result, your writing is much more

improved and your blog will become a reliable source

of information. The result: increased traffic, a more

targeted audience and more advertisers.



Cons of blog advertising Blog advertising can affect

certain aspects of your blog in a negative way. Some

of its disadvantages are:



It dictates the type of content you will publish. Once

you have advertising on your web pages, you'll have to

work extra to make sure those ads are noticed and are

considered relevant by visitors. This forces you to

modify your content just to adapt it to what will

attract your readers and entice them to click on your

ads. Sometimes, you'll find that you will have to

sacrifice meaty content just to write posts that will

promote your ads.



It takes up space on your web pages. You'll notice

this after a while, when you have multiple sponsors

and running several ads in one web page. As sponsors

buy more ad space, that will take away from the

available space usually reserved for meaningful

content. As a result, you'll have to control your

content more just to give more room to your ads.



Maintaining advertising on blogs is time consuming.

Having enough ads on your blog should allow your site

to pay for itself. However, it won't run all on its

own. Now that you have advertisers and sponsors

depending on you, you will have to make sure that your

blog is worth it.



This means you will have to spend enough time in

optimizing your blog so the ads get the audience they

need. You will also have to constantly be on the

lookout for other advertisers and be ready to

negotiate. Other than that, you will have to manage

payments and monitor the necessary statistics to make

sure that your blog remains competitive. Blog

advertising may pay for your blog but it doesn’t take

the work away from you.

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