Sunday, June 5, 2011

How to Find Blog Advertisers

There are several ways to monetize a blog. One of the

most commonly used is by selling advertising space,

either through text-based advertising or banner ads.

But to do either of these, you will have to look for

advertisers who will pay to have their ads placed on

your web pages. If you're unsure on what to do and how

to do it, here are tips to help you find blog

advertisers to help you generate revenue with your

website:



Promote. Instead of just leaving possible banner ad

locations blank, let advertisers know that they are up

for grabs. Use 'Advertise Here' or 'Your Ad Here'

texts to indicate their availability.



When advertisers click on these areas, they will

arrive on a page where information about buying ad

space will be provided. Make sure that there is a

webpage that will be used for this purpose

specifically. This page may either contain information

about your terms or it could be a link that will allow

your advertiser to send you an e-mail.



Seek out advertisers actively. Other than openly

promoting your blog for ads, you could also find blog

advertisers by targeting them. That way, you get to

choose who will place their ads on your blog. A

standard letter of approach to advertisers should

contain:



- a brief introduction about yourself



- a short explanation of the purpose of your e-mail



- a short explanation why you're soliciting their

sponsorship or ads



- a concise explanation of the benefits of placing ads

on your blog



- details regarding your advertising terms (type of ad

placements, industry to which your advertisers belong,

maximum number of ads in one webpage, cost, method of

payment, etc.)



- important details about your site, such as your

subject matter, audience, number of traffic, etc.



Offer sponsorship. Blog sponsorships are fast becoming

a trend online, as the number of businesses utilizing

blogs as an extension of their marketing efforts

increases. Through sponsorship, you will be working

closely with a company (your advertiser) and promote

their products and services through your blogs. Your

web pages will also carry that company's name, brands

and logo.



You could also come up with a sponsorship deal wherein

specific parts of your blog's content will be

sponsored by the advertiser. This type of blog

advertising works well if your site is quite popular

already and has a considerable number of visitors.



Do a keyword search. There are many companies and

individuals using Google Adwords who might be

interested in an arrangement with you. Do a simple

keyword or key phrase search regarding major topics on

your blog. Then seek out sponsored links and find out

about the companies that pay for them. Get in touch

with these people and offer your blog for their ads.



Take advantage of links. Blogs and other sites that

link with your blog are potential advertisers. If they

find your blog interesting enough to link with, they

might be open for negotiations regarding advertising.

You might want to send them an e-mail to let them know

your blog is available for advertising.



Tap people who use your forums or leave messages.

Another way to find blog advertisers is to offer your

ad spots to people who leave comments or messages on

your blogs. Seek out people affiliated with a company,

group or association. They might be interested to buy

ads on your blog.

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